Nissan GT-R Audience in Germany
Nissan GT-R has an estimated audience of 770,342 people in Germany. 21.9% are female, 78.1% are male, average age 30.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Toyota Supra, Carcare, Muscle car, Nissan Skyline, Dodge Challenger.
The average Nissan GT-R fan in Germany is 30.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Toyota Supra, Carcare, Muscle car, with strongest over-indexing on Toyota Supra (20.35× the country average). Demographically, the Nissan GT-R audience skews more male with an average age of 30.2, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Nissan GT-R fans
| Metric | Value |
|---|---|
| Female | 21.9% |
| Male | 78.1% |
| Average age | 30.2 |
| Estimated audience size | 770,342 |
Audience persona
The typical Nissan GT-R fan in Germany is more male, around 30.2 years old, with strong DIY Mentality tendencies and a notable affinity for Toyota Supra.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 191,251 | 1.13× |
| Bayern | 145,264 | 1.17× |
| Baden-Württemberg | 135,481 | 1.29× |
| Niedersachsen | 77,112 | 1.03× |
| Hessen | 69,864 | 1.19× |
| Rheinland-Pfalz | 40,446 | 1.05× |
| Sachsen | 39,104 | 1.04× |
| Berlin | 31,683 | 0.92× |
| Schleswig-Holstein | 23,934 | 0.87× |
| Brandenburg | 23,154 | 0.97× |
| Hamburg | 18,650 | 1.07× |
| Thüringen | 17,280 | 0.88× |
| Sachsen-Anhalt | 15,992 | 0.8× |
| Mecklenburg-Vorpommern | 12,375 | 0.84× |
| Saarland | 9,278 | 0.98× |
| Bremen | 5,075 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Toyota Supra | 20.35× | Cars & Mobility |
| Carcare | 7.19× | Cars & Mobility |
| Muscle car | 9.4× | Cars & Mobility |
| Nissan Skyline | 22.56× | Cars & Mobility |
| Dodge Challenger | 17.41× | Cars & Mobility |
| Dodge Charger | 17.2× | Cars & Mobility |
| Hot rod | 8.35× | Cars & Mobility |
| Vintage car | 7.56× | Cars & Mobility |
| Auto maintenance | 5.57× | Cars & Mobility |
| Motor oil | 8.13× | Cars & Mobility |
| Borussia Dortmund | 1.88× | Sports |
| Ford Mustang | 9.56× | Cars & Mobility |
| Suspension (vehicle) | 8.15× | Cars & Mobility |
| Compact car | 5.75× | Cars & Mobility |
| Toyota Tundra | 26.24× | Cars & Mobility |
| Mazda6 | 17.37× | Cars & Mobility |
| Chevrolet Camaro | 15.42× | Cars & Mobility |
| Robert Redford | 5.01× | Movies & TV |
| Mercedes-Benz GLA-Class | 11.47× | Cars & Mobility |
| Mazda MX-5 | 14.76× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.43 |
| Luxury Orientation | PREMIUM | 1.38 |
| Risk Appetite | THRILL | 1.2 |
| Early Adopter Mentality | POWER | 1.18 |
| Patriotism | CONSERVATISM | 1.14 |
| Social Media Usage | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.5% |
| Germany | 5.3% |
| United Kingdom | 4.9% |
See Nissan GT-R audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Nissan GT-R have in Germany?
Nissan GT-R has an estimated audience of 770,342 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nissan GT-R fans?
21.9% of Nissan GT-R fans are female, 78.1% are male, with an average age of 30.2 years.
Which brands do Nissan GT-R fans like most?
Nissan GT-R fans show strongest brand affinity for Toyota Supra (20.35×), Carcare (7.19×), and Muscle car (9.4×) over the country average.
Where do Nissan GT-R fans live in Germany?
Nissan GT-R fans in Germany are most concentrated in Nordrhein-Westfalen (reach 191,251), Bayern (reach 145,264), and Baden-Württemberg (reach 135,481). These three regions account for the largest share of the active audience.
What other brands do Nissan GT-R fans also like?
Beyond Nissan GT-R itself, the audience over-indexes on Carcare (7.19×), Muscle car (9.4×), Nissan Skyline (22.56×), and Dodge Challenger (17.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nissan GT-R. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.