Rascasse Audience Intelligence

Nissan GT-R Audience in United States

Nissan GT-R has an estimated audience of 4.5M people in United States.

#50among Car type in United States
#25among Car Model in United States
#288in Cars & Mobility

The average Nissan GT-R fan in United States is 30.3 years old, more male, and lives primarily in California.

By number of fans, Nissan GT-R ranks #50 among the 1188 objects in Car type in United States.

Its fans are 8.9 years younger than the group average of 39.2.

Women make up 21.6% of the fan base, 6.5 percentage points fewer than the group average.

Compared with the other 1187 objects in Car type, Nissan GT-R fans stand out for their interest in Toyota 86, Mazda MX-5 and Formula Drift.

Most fans live in California, Texas, Florida.

Top affinities include Nissan Skyline, Toyota 86, Mazda MX-5, with strongest over-indexing on Nissan Skyline (19.61× the country average).

Demographically, the Nissan GT-R audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Luxury Orientation, Patriotism.

The typical Nissan GT-R fan in United States is more male, around 30.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Nissan Skyline.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.5M
in United States
Gender
21.6%♀
78.4% male
Age
30.3
average years
Country rank
#7433
among all objects in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Nissan GT-R fans

21.6% are female, 78.4% are male, average age 30.3.

Fig. 02

Gender split

21.6%
Female
78.4%
Male
Demographic split for Nissan GT-R audience in United States
MetricValue
Female21.6%
Male78.4%
Average age30.3
Estimated audience size4.5M
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Nissan GT-R audience in United States
Age bracketShare%
16-2447%
25-3423%
35-4414%
45-5410%
55+6%
Fig. 04

Worldwide distribution

31.3%

of the worldwide Nissan GT-R audience comes from United States.

Worldwide audience distribution share by country for Nissan GT-R
CountryShare
United States31.3%
Germany5.4%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Nissan GT-R fans by region: top regions in United States
#RegionReachAffinity×
01Texas~400K1.35×
02Florida~400K1.34×
03California~700K1.33×
04Utah~60K1.30×
05Arizona~100K1.23×
06Nevada~50K1.20×
07Georgia~200K1.19×
08North Carolina~200K1.15×
09Washington~100K1.14×
10New Mexico~30K1.14×
11Tennessee~100K1.12×
12Oklahoma~60K1.12×
13Colorado~90K1.11×
14Virginia~100K1.07×
15Indiana~100K1.07×
16New Jersey~100K1.06×
17Alabama~70K1.06×
18Arkansas~40K1.06×
19Connecticut~50K1.05×
20Kansas~40K1.05×
21Idaho~30K1.05×
22Illinois~200K1.04×
23Missouri~80K1.02×
24Louisiana~60K1.01×
25Kentucky~60K1.01×
26Maryland~80K1.00×
27South Carolina~70K1.00×
28Pennsylvania~200K0.99×
29Hawaii~20K0.98×
30Ohio~200K0.97×
31Mississippi~40K0.97×
32Nebraska~30K0.96×
33Oregon~50K0.95×
34North Dakota~10K0.93×
35Minnesota~70K0.91×
36West Virginia~20K0.91×
37Delaware~10K0.91×
38New York~200K0.90×
39Wisconsin~70K0.90×
40New Hampshire~20K0.90×
41South Dakota~10K0.89×
42Michigan~100K0.88×
43Massachusetts~80K0.88×
44Wyoming~7K0.87×
45Alaska~8K0.85×
46Iowa~40K0.83×
47Montana~10K0.81×
48Rhode Island~10K0.81×
49Maine~10K0.75×
50Washington, District of Columbia~6K0.68×
Fig. 06

Affinity by region

Affinity by region — Nissan GT-R, United States
0.68×1.00×1.35×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Nissan GT-R audience vs. the country average
#·InterestCategoryAffinity×
01Nissan SkylineCars & Mobility19.61×
02Toyota 86Cars & Mobility19.18×
03Mazda MX-5Cars & Mobility17.71×
04Formula DriftSports17.09×
05Toyota SupraCars & Mobility14.76×
06Dodge Charger (B-body)Cars & Mobility13.64×
07Subaru ImprezaCars & Mobility13.38×
08Honda CivicCars & Mobility12.62×
09Subaru ForesterCars & Mobility12.33×
10Honda AccordCars & Mobility10.15×
11Mercedes-AMGCars & Mobility9.57×
12Honda CR-VCars & Mobility9.28×
13TurbochargerCars & Mobility8.14×
14CoupéCars & Mobility7.42×
15Automotive lightingCars & Mobility7.33×
16Discount TireShopping6.46×
17Cars (film)Movies & TV6.12×
18SubaruCars & Mobility6.06×
19LamborghiniCars & Mobility4.89×
20MoviesMovies & TV1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Nissan GT-R audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Nissan GT-R audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.56×
PatriotismCONSERVATISM1.44×
Need for SecurityCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Nissan GT-R audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.43×
Career OrientationPOWER0.52×
Convenience OrientationPREMIUM0.54×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Nissan GT-R over the last 12 months. Modelled, not counted; people interested in several car models count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/nissan-gt-r-16538” · Methodology