Import scene Audience in United States

Import scene has an estimated audience of 480,187 people in United States. 11.8% are female, 88.2% are male, average age 31.3. Top regions: Florida, Texas, Michigan. Top brand affinities: CarGurus, Google Maps, National Auto Sport Association, Honda Accord, Thingiverse.

The average Import scene fan in United States is 31.3 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Michigan. Top brand affinities include CarGurus, Google Maps, National Auto Sport Association, with strongest over-indexing on CarGurus (11.58× the country average). Demographically, the Import scene audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Import scene fans

Demographic split for Import scene audience in United States
MetricValue
Female11.8%
Male88.2%
Average age31.3
Estimated audience size480,187

Audience persona

The typical Import scene fan in United States is more male, around 31.3 years old, with strong Family Orientation tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Import scene in United States
RegionReachAffinity
Florida16,5740.51×
Texas16,4790.4×
Michigan15,8991.27×
California15,2370.29×
Arizona15,2291.55×
New Jersey14,4521.18×
New York14,0260.52×
Massachusetts13,9841.48×
Colorado13,6131.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Import scene audience
BrandAffinityCategory
CarGurus11.58×Cars & Mobility
Google Maps6.49×Internet & Social Media
National Auto Sport Association36.45×Sports
Honda Accord22.69×Cars & Mobility
Thingiverse19.95×Arts & Culture
Indeed.com5.25×Business & Career
Enterprise Rent-A-Car7.6×Cars & Mobility
Honda NSX42.23×Cars & Mobility
Dakar Rally28.51×Sports
Honda Civic12.73×Cars & Mobility
Toyota Supra16.44×Cars & Mobility
Toyota Land Cruiser14.97×Cars & Mobility
Automobile repair shop9.55×Cars & Mobility
Mitsubishi Lancer37.74×Cars & Mobility
BMW M319.14×Cars & Mobility
Mazda MX-526.49×Cars & Mobility
Subwoofer20.29×Technology & Electronics
BMW M422.11×Cars & Mobility
Paul Walker13.16×Movies & TV
Capital One3.86×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Import scene audience
TraitClusterScore
Family OrientationCONSERVATISM2.4
Early Adopter MentalityPOWER1.75
Risk AppetiteTHRILL1.62
Luxury OrientationPREMIUM1.52
Need for SecurityCONSERVATISM1.47
Price SensitivityPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Import scene
CountryShare
United States34.4%
Japan9.7%
Mexico5.9%

See Import scene audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Import scene have in United States?

Import scene has an estimated audience of 480,187 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Import scene fans?

11.8% of Import scene fans are female, 88.2% are male, with an average age of 31.3 years.

Which brands do Import scene fans like most?

Import scene fans show strongest brand affinity for CarGurus (11.58×), Google Maps (6.49×), and National Auto Sport Association (36.45×) over the country average.

Where do Import scene fans live in United States?

Import scene fans in United States are most concentrated in Florida (reach 16,574), Texas (reach 16,479), and Michigan (reach 15,899). These three regions account for the largest share of the active audience.

What other brands do Import scene fans also like?

Beyond Import scene itself, the audience over-indexes on Google Maps (6.49×), National Auto Sport Association (36.45×), Honda Accord (22.69×), and Thingiverse (19.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Import scene. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.