Rascasse Audience Intelligence

Import scene Audience in United States

A data profile of the people who buy, follow and care about Import scene in United States — modelled from more than twelve digital signal sources. Import scene has an estimated audience of 480,187 people in United States.

#11566among Topic in United States#1049in Cars & Mobility

The average Import scene fan in United States is 31.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include National Auto Sport Association, Drain cleaner, Dakar Rally, with strongest over-indexing on National Auto Sport Association (77.93× the country average).

Demographically, the Import scene audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.

The typical Import scene fan in United States is more male, around 31.3 years old, with strong Family Orientation tendencies and a notable affinity for National Auto Sport Association.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Import scene profile in United States.

Audience size
480K
in United States
Gender
11.8%♀
88.2% male
Age
31.3
average years
Country rank
#37537
Topic in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Import scene fans

11.8% are female, 88.2% are male, average age 31.3.

Fig. 02

Gender split

11.8%
Female
88.2%
Male
Demographic split for Import scene audience in United States
MetricValue
Female11.8%
Male88.2%
Average age31.3
Estimated audience size480,187
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Import scene audience in United States
Age bracketShare%
16-1941%
20-2925%
30-3915%
40-4911%
50+9%
Fig. 04

Worldwide distribution

34.4%

of the worldwide Import scene audience comes from United States.

Worldwide audience distribution share by country for Import scene
CountryShare
United States34.4%
Japan9.7%
Mexico5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Import scene audience in United States is strongest.

Fig. 05

Top regions by affinity

Import scene fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~8K1.09×
02Arizona~10K1.06×
03Massachusetts~10K1.05×
04Michigan~10K1.03×
05New Jersey~10K1.02×
06Florida~30K0.95×
07New York~30K0.95×
08Texas~40K0.93×
09California~50K0.92×
Fig. 06

Affinity by region

Affinity by region — Import scene, United States
0.92×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Import scene audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Import scene audience
#·InterestCategoryAffinity×
01National Auto Sport AssociationSports77.93×
02Drain cleanerHome & Garden66.82×
03Honda NSXCars & Mobility39.28×
04Dakar RallySports34.35×
05Mitsubishi LancerCars & Mobility31.81×
06Subaru LegacyCars & Mobility26.75×
07CarcareCars & Mobility12.73×
08RallyingSports12.73×
09Toyota Land CruiserCars & Mobility12.55×
10Honda CivicCars & Mobility12.06×
11HeadlampCars & Mobility11.31×
12Antique carCars & Mobility11.15×
13Auto showCars & Mobility11.14×
14Family carCars & Mobility10.04×
15HatchbackCars & Mobility9.96×
16Automobile repair shopCars & Mobility8.49×
17Solar energyHome & Garden6.67×
18Advance Auto PartsCars & Mobility6.49×
19O'Reilly Auto PartsCars & Mobility5.10×
20AutoZoneCars & Mobility4.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Import scene audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Import scene audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.95×
Price SensitivityPREMIUM2.04×
PatriotismCONSERVATISM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Import scene audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.51×
Design AffinityPREMIUM0.59×
Healthy LifestyleBALANCE0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Import scene have in United States?

Import scene has an estimated audience of 480,187 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Import scene fans?

11.8% of Import scene fans are female, 88.2% are male, with an average age of 31.3 years.

03

Which brands do Import scene fans like most?

Import scene fans show strongest brand affinity for National Auto Sport Association (77.93×), Drain cleaner (66.82×), and Dakar Rally (34.35×) over the country average.

04

Where do Import scene fans live in United States?

Import scene fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Import scene fans also like?

Beyond Import scene itself, the audience over-indexes on Drain cleaner (66.82×), Dakar Rally (34.35×), Carcare (12.73×), and Solar energy (6.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Import scene audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Import scene. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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