Import scene Audience in United States
Import scene has an estimated audience of 480,187 people in United States. 11.8% are female, 88.2% are male, average age 31.3. Top regions: Florida, Texas, Michigan. Top brand affinities: Vocal harmony, Hog Hunting, Wow! Wow! Wubbzy!, Hipster, Christmas Gifts.
The average Import scene fan in United States is 31.3 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Michigan. Top brand affinities include Vocal harmony, Hog Hunting, Wow! Wow! Wubbzy!, with strongest over-indexing on Vocal harmony (19.95× the country average). Demographically, the Import scene audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Import scene fans
| Metric | Value |
|---|---|
| Female | 11.8% |
| Male | 88.2% |
| Average age | 31.3 |
| Estimated audience size | 480,187 |
Audience persona
The typical Import scene fan in United States is more male, around 31.3 years old, with strong Family Orientation tendencies and a notable affinity for Vocal harmony.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 16,574 | 0.51× |
| Texas | 16,479 | 0.4× |
| Michigan | 15,899 | 1.27× |
| California | 15,237 | 0.29× |
| Arizona | 15,229 | 1.55× |
| New Jersey | 14,452 | 1.18× |
| New York | 14,026 | 0.52× |
| Massachusetts | 13,984 | 1.48× |
| Colorado | 13,613 | 1.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vocal harmony | 19.95× | Music & Radio |
| Hog Hunting | 13.16× | Sports |
| Wow! Wow! Wubbzy! | 20× | Movies & TV |
| Hipster | 22.69× | Politics & Society |
| Christmas Gifts | 12.01× | Kids & Family |
| N1 road (South Africa) | 8.2× | Travel & Leisure |
| Keith Stanfield | 12.92× | Movies & TV |
| Home construction | 2.69× | Home & Garden |
| Goose (band) | 10.95× | Pets & Animals |
| Iyanla Vanzant | 23.31× | Business & Career |
| Hammock camping | 11.53× | Travel & Leisure |
| Arrietty | 20× | Movies & TV |
| Equinix | 16.81× | Business & Career |
| Rapid prototyping | 21.05× | Business & Career |
| Wikia | 4.03× | Internet & Social Media |
| 3D printing | 2.93× | Technology & Electronics |
| Title Nine | 11.9× | Fashion & Accessoires |
| ENA (Emergency Nurses Association) | 13.58× | Health |
| Notre Dame Fighting Irish football | 5.66× | Sports |
| Acoustic music | 5.07× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.4 |
| Early Adopter Mentality | POWER | 1.75 |
| Risk Appetite | THRILL | 1.62 |
| Luxury Orientation | PREMIUM | 1.52 |
| Need for Security | CONSERVATISM | 1.47 |
| Price Sensitivity | PREMIUM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.4% |
| Japan | 9.7% |
| Mexico | 5.9% |
See Import scene audiences in other countries
More Cars & Mobility audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Import scene have in United States?
Import scene has an estimated audience of 480,187 people in United States, concentrated in Florida and Texas.
What is the gender split and age of Import scene fans?
11.8% of Import scene fans are female, 88.2% are male, with an average age of 31.3 years.
Which brands do Import scene fans like most?
Import scene fans show strongest brand affinity for Vocal harmony (19.95×), Hog Hunting (13.16×), and Wow! Wow! Wubbzy! (20×) over the country average.
Where do Import scene fans live in United States?
Import scene fans in United States are most concentrated in Florida (reach 16,574), Texas (reach 16,479), and Michigan (reach 15,899). These three regions account for the largest share of the active audience.
What other brands do Import scene fans also like?
Beyond Import scene itself, the audience over-indexes on Hog Hunting (13.16×), Wow! Wow! Wubbzy! (20×), Hipster (22.69×), and Christmas Gifts (12.01×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Import scene. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.