VTEC Audience in United States

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VTEC has an estimated audience of 290,821 people in United States. 19.6% are female, 80.4% are male, average age 32.1. Top regions: California, Texas, Florida. Top brand affinities: Hog Hunting, Vivian Campbell, N1 road (South Africa), Academy Award for Best Original Score, Combat sport.

The average VTEC fan in United States is 32.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hog Hunting, Vivian Campbell, N1 road (South Africa), with strongest over-indexing on Hog Hunting (11.25× the country average). Demographically, the VTEC audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of VTEC fans

Demographic split for VTEC audience in United States
MetricValue
Female19.6%
Male80.4%
Average age32.1
Estimated audience size290,821

Audience persona

The typical VTEC fan in United States is more male, around 32.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Hog Hunting.

Top regions in United States

Top regions ranked by reach for VTEC in United States
RegionReachAffinity
California65,5372.05×
Texas27,4751.1×
Florida20,7481.05×
New York14,9400.92×
North Carolina10,5951.21×
Illinois9,9431.03×
Georgia9,8401.1×
Ohio9,6751.08×
Virginia9,0071.27×
Pennsylvania8,9080.91×
Washington8,6201.48×
Arizona7,7211.3×
New Jersey7,4851.01×
Michigan6,9840.92×
Tennessee6,3301.09×
Massachusetts5,6050.98×
Maryland5,2231.04×
Colorado5,0831.11×
Indiana4,9240.93×
Wisconsin4,3130.99×
Missouri4,1570.89×
Oregon4,1011.23×
Minnesota3,8010.91×
South Carolina3,6610.84×
Alabama3,5620.88×
Nevada3,3071.18×
Connecticut3,1101.07×
Kentucky3,0430.83×
Oklahoma2,9120.9×
Louisiana2,7960.75×
Utah2,6821.03×
Kansas2,2090.96×
Iowa2,1570.9×
Arkansas1,8380.77×
Hawaii1,6581.33×
Mississippi1,5730.66×
Idaho1,4831.02×
Nebraska1,4611×
New Mexico1,3980.96×
New Hampshire1,1821.03×
West Virginia1,0590.78×
Maine9780.94×
Washington, District of Columbia7030.8×
Montana6840.85×
Vermont6681.31×
Rhode Island6520.7×
Delaware5840.73×
Alaska5800.93×
North Dakota4860.81×
South Dakota4690.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for VTEC audience
BrandAffinityCategory
Hog Hunting11.25×Sports
Vivian Campbell40.16×Music & Radio
N1 road (South Africa)8.61×Travel & Leisure
Academy Award for Best Original Score29.32×Movies & TV
Combat sport2.45×Sports
Title Nine14.75×Fashion & Accessoires
Home construction1.97×Home & Garden
Goose (band)8.48×Pets & Animals
Iyanla Vanzant19.34×Business & Career
Rapid prototyping22.41×Business & Career
Keith Stanfield7.89×Movies & TV
Superior Hiking Trail17.24×Travel & Leisure
Wikia4.06×Internet & Social Media
Hammock camping8.37×Travel & Leisure
TVNotas12.07×News
Arrietty16.39×Movies & TV
Writers Guild of America34.06×Literature
Notre Dame Fighting Irish football5.49×Sports
Acoustic music4.88×Music & Radio
Academy Award for Best Visual Effects13.45×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by VTEC audience
TraitClusterScore
Luxury OrientationPREMIUM2.9
Risk AppetiteTHRILL2.37
Family OrientationCONSERVATISM2.21
Early Adopter MentalityPOWER1.9
Need for SecurityCONSERVATISM1.9
LGBTQ+ IdentityOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for VTEC
CountryShare
United States18.2%
Thailand11.6%
Malaysia10.2%

See VTEC audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does VTEC have in United States?

VTEC has an estimated audience of 290,821 people in United States, concentrated in California and Texas.

What is the gender split and age of VTEC fans?

19.6% of VTEC fans are female, 80.4% are male, with an average age of 32.1 years.

Which brands do VTEC fans like most?

VTEC fans show strongest brand affinity for Hog Hunting (11.25×), Vivian Campbell (40.16×), and N1 road (South Africa) (8.61×) over the country average.

Where do VTEC fans live in United States?

VTEC fans in United States are most concentrated in California (reach 65,537), Texas (reach 27,475), and Florida (reach 20,748). These three regions account for the largest share of the active audience.

What other brands do VTEC fans also like?

Beyond VTEC itself, the audience over-indexes on Vivian Campbell (40.16×), N1 road (South Africa) (8.61×), Academy Award for Best Original Score (29.32×), and Combat sport (2.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for VTEC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.