VTEC Audience in United States

VTEC has an estimated audience of 290,821 people in United States. 19.6% are female, 80.4% are male, average age 32.1. Top regions: California, Texas, Florida. Top brand affinities: Pagani Zonda, Honda Civic, Toyota Crown, Forza Motorsport, Indianapolis Motor Speedway.

The average VTEC fan in United States is 32.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pagani Zonda, Honda Civic, Toyota Crown, with strongest over-indexing on Pagani Zonda (166.66× the country average). Demographically, the VTEC audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of VTEC fans

Demographic split for VTEC audience in United States
MetricValue
Female19.6%
Male80.4%
Average age32.1
Estimated audience size290,821

Audience persona

The typical VTEC fan in United States is more male, around 32.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Pagani Zonda.

Top regions in United States

Top regions ranked by reach for VTEC in United States
RegionReachAffinity
California65,5372.05×
Texas27,4751.1×
Florida20,7481.05×
New York14,9400.92×
North Carolina10,5951.21×
Illinois9,9431.03×
Georgia9,8401.1×
Ohio9,6751.08×
Virginia9,0071.27×
Pennsylvania8,9080.91×
Washington8,6201.48×
Arizona7,7211.3×
New Jersey7,4851.01×
Michigan6,9840.92×
Tennessee6,3301.09×
Massachusetts5,6050.98×
Maryland5,2231.04×
Colorado5,0831.11×
Indiana4,9240.93×
Wisconsin4,3130.99×
Missouri4,1570.89×
Oregon4,1011.23×
Minnesota3,8010.91×
South Carolina3,6610.84×
Alabama3,5620.88×
Nevada3,3071.18×
Connecticut3,1101.07×
Kentucky3,0430.83×
Oklahoma2,9120.9×
Louisiana2,7960.75×
Utah2,6821.03×
Kansas2,2090.96×
Iowa2,1570.9×
Arkansas1,8380.77×
Hawaii1,6581.33×
Mississippi1,5730.66×
Idaho1,4831.02×
Nebraska1,4611×
New Mexico1,3980.96×
New Hampshire1,1821.03×
West Virginia1,0590.78×
Maine9780.94×
Washington, District of Columbia7030.8×
Montana6840.85×
Vermont6681.31×
Rhode Island6520.7×
Delaware5840.73×
Alaska5800.93×
North Dakota4860.81×
South Dakota4690.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for VTEC audience
BrandAffinityCategory
Pagani Zonda166.66×Cars & Mobility
Honda Civic21.21×Cars & Mobility
Toyota Crown40.16×Cars & Mobility
Forza Motorsport104.23×Games
Indianapolis Motor Speedway23.74×Sports
O'Reilly Auto Parts10.21×Cars & Mobility
Toyota Land Cruiser20.51×Cars & Mobility
Dakar Rally36.79×Sports
Advance Auto Parts9.33×Cars & Mobility
Lewis Hamilton17.67×Sports
AutoZone5.16×Cars & Mobility
Pagani Huayra31.01×Cars & Mobility
Honda NSX42.06×Cars & Mobility
Automobile repair shop10.59×Cars & Mobility
Hatchback9.96×Cars & Mobility
Toyota Hilux20.63×Cars & Mobility
Honda City34.55×Cars & Mobility
JBL16×Technology & Electronics
Toyota Supra14.73×Cars & Mobility
Method Man21.04×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by VTEC audience
TraitClusterScore
Luxury OrientationPREMIUM2.9
Risk AppetiteTHRILL2.37
Family OrientationCONSERVATISM2.21
Early Adopter MentalityPOWER1.9
Need for SecurityCONSERVATISM1.9
LGBTQ+ IdentityOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for VTEC
CountryShare
United States18.2%
Thailand11.6%
Malaysia10.2%

See VTEC audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does VTEC have in United States?

VTEC has an estimated audience of 290,821 people in United States, concentrated in California and Texas.

What is the gender split and age of VTEC fans?

19.6% of VTEC fans are female, 80.4% are male, with an average age of 32.1 years.

Which brands do VTEC fans like most?

VTEC fans show strongest brand affinity for Pagani Zonda (166.66×), Honda Civic (21.21×), and Toyota Crown (40.16×) over the country average.

Where do VTEC fans live in United States?

VTEC fans in United States are most concentrated in California (reach 65,537), Texas (reach 27,475), and Florida (reach 20,748). These three regions account for the largest share of the active audience.

What other brands do VTEC fans also like?

Beyond VTEC itself, the audience over-indexes on Honda Civic (21.21×), Toyota Crown (40.16×), Forza Motorsport (104.23×), and Indianapolis Motor Speedway (23.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for VTEC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.