Rascasse Audience Intelligence

VTEC Audience in United States

A data profile of the people who buy, follow and care about VTEC in United States — modelled from more than twelve digital signal sources. VTEC has an estimated audience of 290,821 people in United States.

#13611among Topic in United States#1301in Cars & Mobility

The average VTEC fan in United States is 32.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pagani Zonda, Pagani Huayra, Toyota Crown, with strongest over-indexing on Pagani Zonda (219.48× the country average).

Demographically, the VTEC audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical VTEC fan in United States is more male, around 32.1 years old, with strong Family Orientation tendencies and a notable affinity for Pagani Zonda.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the VTEC profile in United States.

Audience size
291K
in United States
Gender
19.6%♀
80.4% male
Age
32.1
average years
Country rank
#49133
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of VTEC fans

19.6% are female, 80.4% are male, average age 32.1.

Fig. 02

Gender split

19.6%
Female
80.4%
Male
Demographic split for VTEC audience in United States
MetricValue
Female19.6%
Male80.4%
Average age32.1
Estimated audience size290,821
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the VTEC audience in United States
Age bracketShare%
16-1936%
20-2926%
30-3917%
40-4912%
50+8%
Fig. 04

Worldwide distribution

18.1%

of the worldwide VTEC audience comes from United States.

Worldwide audience distribution share by country for VTEC
CountryShare
United States18.1%
Thailand11.6%
Malaysia10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the VTEC audience in United States is strongest.

Fig. 05

Top regions by affinity

VTEC fans by region: top regions in United States
#RegionReachAffinity×
01California~70K2.12×
02Washington~8K1.41×
03Virginia~8K1.18×
04Hawaii~1K1.18×
05Arizona~7K1.17×
06Oregon~4K1.16×
07North Carolina~10K1.15×
08Vermont<1K1.12×
09Nevada~3K1.09×
10Colorado~5K1.07×
11Texas~30K1.05×
12Georgia~9K1.05×
13Ohio~9K1.05×
14Connecticut~3K1.04×
15Utah~3K1.04×
16Tennessee~6K1.03×
17Kansas~2K1.03×
18Wisconsin~4K1.02×
19Idaho~1K1.02×
20New Hampshire~1K1.02×
21Florida~20K1.01×
22Alaska<1K1.00×
23Oklahoma~3K0.99×
24Nebraska~1K0.99×
25Illinois~10K0.98×
26Maryland~5K0.98×
27New Mexico~1K0.98×
28Pennsylvania~9K0.97×
29Massachusetts~5K0.96×
30Minnesota~4K0.96×
31Maine<1K0.96×
32Montana<1K0.96×
33North Dakota<1K0.96×
34New Jersey~7K0.94×
35Alabama~4K0.94×
36Kentucky~3K0.94×
37South Dakota<1K0.94×
38Iowa~2K0.93×
39Indiana~5K0.92×
40Missouri~4K0.92×
41West Virginia~1K0.92×
42South Carolina~4K0.91×
43Rhode Island<1K0.91×
44Delaware<1K0.91×
45Michigan~7K0.90×
46Arkansas~2K0.90×
47Washington, District of Columbia<1K0.90×
48New York~10K0.87×
49Louisiana~3K0.87×
50Mississippi~2K0.85×
Fig. 06

Affinity by region

Affinity by region — VTEC, United States
0.85×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the VTEC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for VTEC audience
#·InterestCategoryAffinity×
01Pagani ZondaCars & Mobility219.48×
02Nissan SilviaCars & Mobility57.30×
03Pagani HuayraCars & Mobility53.67×
04Honda NSXCars & Mobility52.59×
05Toyota CrownCars & Mobility49.03×
06McLaren F1Sports48.00×
07Dakar RallySports43.99×
08Suzuki JimnyCars & Mobility34.91×
09Honda CivicCars & Mobility19.35×
10Toyota Land CruiserCars & Mobility18.56×
11Toyota HiluxCars & Mobility17.23×
12HatchbackCars & Mobility12.48×
13Antique carCars & Mobility12.39×
14CarcareCars & Mobility11.48×
15Family carCars & Mobility10.78×
16O'Reilly Auto PartsCars & Mobility10.37×
17Automobile repair shopCars & Mobility10.17×
18Advance Auto PartsCars & Mobility9.27×
19United States Postal ServiceBusiness & Career5.25×
20AutoZoneCars & Mobility5.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the VTEC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by VTEC audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.58×
Need for SecurityCONSERVATISM2.48×
Risk AppetiteTHRILL1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by VTEC audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.62×
TraditionCONSERVATISM0.65×
CreativityOPEN0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does VTEC have in United States?

VTEC has an estimated audience of 290,821 people in United States, concentrated in California and Texas.

02

What is the gender split and age of VTEC fans?

19.6% of VTEC fans are female, 80.4% are male, with an average age of 32.1 years.

03

Which brands do VTEC fans like most?

VTEC fans show strongest brand affinity for Pagani Zonda (219.48×), Pagani Huayra (53.67×), and Toyota Crown (49.03×) over the country average.

04

Where do VTEC fans live in United States?

VTEC fans in United States are most concentrated in California (reach ~70K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do VTEC fans also like?

Beyond VTEC itself, the audience over-indexes on Pagani Huayra (53.67×), Toyota Crown (49.03×), Dakar Rally (43.99×), and O'Reilly Auto Parts (10.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See VTEC audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for VTEC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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