Honda S2000 Audience in United States

Honda S2000 has an estimated audience of 650,645 people in United States. 11.2% are female, 88.8% are male, average age 30.6. Top regions: California, Texas, Florida. Top brand affinities: Honda Civic, Mazda6, Nissan 370Z, Mazda CX-3, Honda Jazz.

The average Honda S2000 fan in United States is 30.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Honda Civic, Mazda6, Nissan 370Z, with strongest over-indexing on Honda Civic (23.14× the country average). Demographically, the Honda S2000 audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Honda S2000 fans

Demographic split for Honda S2000 audience in United States
MetricValue
Female11.2%
Male88.8%
Average age30.6
Estimated audience size650,645

Audience persona

The typical Honda S2000 fan in United States is more male, around 30.6 years old, with strong Family Orientation tendencies and a notable affinity for Honda Civic.

Top regions in United States

Top regions ranked by reach for Honda S2000 in United States
RegionReachAffinity
California128,8171.8×
Texas72,5991.3×
Florida59,7081.36×
New York34,2030.94×
North Carolina24,7511.26×
Georgia24,6081.23×
Illinois23,1031.07×
Pennsylvania20,6100.94×
Washington19,9631.53×
Ohio19,5910.98×
Arizona18,6811.41×
Virginia18,6111.17×
New Jersey18,2071.1×
Tennessee14,3161.1×
Massachusetts12,8781×
Michigan12,2990.72×
Colorado12,0351.17×
Maryland11,9541.07×
Indiana11,6260.98×
Oregon9,9381.33×
Missouri9,5980.92×
South Carolina8,8020.9×
Nevada8,7461.39×
Alabama7,8580.86×
Minnesota7,8070.84×
Wisconsin7,6900.79×
Oklahoma7,4681.03×
Kentucky7,2640.89×
Connecticut7,1791.1×
Utah7,1261.22×
Louisiana6,1320.73×
Kansas5,5251.08×
Arkansas4,6020.86×
Iowa4,1480.77×
Hawaii3,9061.4×
Idaho3,6951.13×
New Mexico3,6761.13×
Mississippi3,4650.65×
Nebraska2,9570.91×
New Hampshire2,4130.94×
West Virginia2,0770.69×
Rhode Island1,8710.9×
Maine1,6240.7×
Washington, District of Columbia1,5560.8×
Delaware1,4450.81×
Montana1,1960.66×
South Dakota1,0630.71×
Alaska1,0090.72×
North Dakota9030.68×
Vermont8120.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Honda S2000 audience
BrandAffinityCategory
Honda Civic23.14×Cars & Mobility
Mazda653.51×Cars & Mobility
Nissan 370Z67.35×Cars & Mobility
Mazda CX-387.66×Cars & Mobility
Honda Jazz70.3×Cars & Mobility
Mazda MX-539.82×Cars & Mobility
Honda City50.25×Cars & Mobility
Lewis Hamilton17.65×Sports
Toyota Supra20.56×Cars & Mobility
Carcare13.5×Cars & Mobility
Hatchback11.46×Cars & Mobility
Subaru Impreza24.94×Cars & Mobility
Mazda327.14×Cars & Mobility
Family car12.78×Cars & Mobility
BMW 3 Series20.77×Cars & Mobility
Subcompact car30.85×Cars & Mobility
AutoZone4.05×Cars & Mobility
Audi R819.58×Cars & Mobility
Automobile repair shop8.77×Cars & Mobility
Auto show9.48×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Honda S2000 audience
TraitClusterScore
Family OrientationCONSERVATISM2.99
Luxury OrientationPREMIUM2.09
Risk AppetiteTHRILL1.83
Career OrientationPOWER1.78
Need for SecurityCONSERVATISM1.67
Early Adopter MentalityPOWER1.63

Worldwide distribution

Worldwide audience distribution share by country for Honda S2000
CountryShare
United States35.0%
Mexico5.7%
Brazil4.9%

See Honda S2000 audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Honda S2000 have in United States?

Honda S2000 has an estimated audience of 650,645 people in United States, concentrated in California and Texas.

What is the gender split and age of Honda S2000 fans?

11.2% of Honda S2000 fans are female, 88.8% are male, with an average age of 30.6 years.

Which brands do Honda S2000 fans like most?

Honda S2000 fans show strongest brand affinity for Honda Civic (23.14×), Mazda6 (53.51×), and Nissan 370Z (67.35×) over the country average.

Where do Honda S2000 fans live in United States?

Honda S2000 fans in United States are most concentrated in California (reach 128,817), Texas (reach 72,599), and Florida (reach 59,708). These three regions account for the largest share of the active audience.

What other brands do Honda S2000 fans also like?

Beyond Honda S2000 itself, the audience over-indexes on Mazda6 (53.51×), Nissan 370Z (67.35×), Mazda CX-3 (87.66×), and Honda Jazz (70.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Honda S2000. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.