Ted Williams Audience in United States

Ted Williams logo

Ted Williams has an estimated audience of 826,504 people in United States. 62.4% are female, 37.6% are male, average age 46.0. Top regions: California, New York, Texas. Top brand affinities: Nationality, Minnesota, Panama, headspace, Buying and Selling Real Estate.

The average Ted Williams fan in United States is 46.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Nationality, Minnesota, Panama, with strongest over-indexing on Nationality (15.83× the country average). Demographically, the Ted Williams audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Ted Williams fans

Demographic split for Ted Williams audience in United States
MetricValue
Female62.4%
Male37.6%
Average age46.0
Estimated audience size826,504

Audience persona

The typical Ted Williams fan in United States is more female, around 46.0 years old, with strong Risk Appetite tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Ted Williams in United States
RegionReachAffinity
California102,7821.13×
New York59,0291.28×
Texas54,6190.77×
Florida49,2720.88×
Massachusetts47,4702.92×
Pennsylvania33,7251.21×
Illinois29,5651.07×
New Jersey27,8371.32×
Ohio27,6291.09×
North Carolina21,4470.86×
Georgia20,3480.8×
Michigan19,5070.9×
Virginia17,7800.88×
Arizona15,5420.92×
Indiana14,0900.93×
Connecticut13,9031.68×
Tennessee13,8790.84×
Missouri13,8521.04×
Maryland13,7520.97×
Washington13,4750.81×
Wisconsin12,0580.97×
South Carolina10,6010.85×
Minnesota10,4960.89×
Kentucky10,0480.97×
Alabama9,8070.85×
Colorado9,2120.71×
Louisiana8,2560.77×
New Hampshire7,1552.2×
Oregon6,9870.74×
Nevada6,7840.85×
Oklahoma6,7400.73×
Iowa6,0320.89×
Maine5,9342×
Kansas5,8400.9×
Arkansas5,1980.76×
Rhode Island5,0951.94×
Utah4,7400.64×
Mississippi4,6510.68×
West Virginia3,4330.89×
Nebraska3,2290.78×
Idaho2,9940.72×
New Mexico2,7010.65×
Delaware2,3881.05×
Washington, District of Columbia2,3870.96×
Hawaii2,1070.59×
Vermont2,0701.43×
Montana1,6410.72×
South Dakota1,3860.73×
North Dakota1,1570.68×
Alaska1,0430.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ted Williams audience
BrandAffinityCategory
Nationality15.83×Politics & Society
Minnesota5.99×Travel & Leisure
Panama7.55×Travel & Leisure
headspace15.15×Health
Buying and Selling Real Estate10.88×Home & Garden
Home construction1.98×Home & Garden
Hideki Matsuyama13.31×Sports
Wok7.74×Food & Beverages
Penn & Teller9.1×Movies & TV
St Matthew Passion47.06×
James Madison University13.33×Business & Career
Alaska1.76×Travel & Leisure
Goop5.36×Internet & Social Media
Goma17.06×Travel & Leisure
Google Home6.03×Technology & Electronics
Guitarist (magazine)10.38×Music & Radio
Justice2.6×Politics & Society
JTV (Indonesia)4.71×
Mackenzie Foy6.74×Fashion & Accessoires
edureka30.39×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ted Williams audience
TraitClusterScore
Risk AppetiteTHRILL2.48
PatriotismCONSERVATISM2.34
SpiritualityBALANCE2.18
Urban LifestyleOPEN2.05
Community OrientationOPEN2.02
TraditionCONSERVATISM1.92

Worldwide distribution

Worldwide audience distribution share by country for Ted Williams
CountryShare
United States81.1%
Canada3.4%
Germany2.9%

See Ted Williams audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Ted Williams have in United States?

Ted Williams has an estimated audience of 826,504 people in United States, concentrated in California and New York.

What is the gender split and age of Ted Williams fans?

62.4% of Ted Williams fans are female, 37.6% are male, with an average age of 46.0 years.

Which brands do Ted Williams fans like most?

Ted Williams fans show strongest brand affinity for Nationality (15.83×), Minnesota (5.99×), and Panama (7.55×) over the country average.

Where do Ted Williams fans live in United States?

Ted Williams fans in United States are most concentrated in California (reach 102,782), New York (reach 59,029), and Texas (reach 54,619). These three regions account for the largest share of the active audience.

What other brands do Ted Williams fans also like?

Beyond Ted Williams itself, the audience over-indexes on Minnesota (5.99×), Panama (7.55×), headspace (15.15×), and Buying and Selling Real Estate (10.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ted Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.