Rascasse Audience Intelligence

NASDAQ-100 Audience in Germany

A data profile of the people who buy, follow and care about NASDAQ-100 in Germany — modelled from more than twelve digital signal sources. NASDAQ-100 has an estimated audience of 507,858 people in Germany.

#5among Stock market in Germany#4643among Topic in Germany#879in Business & Career

The average NASDAQ-100 fan in Germany is 40.2 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Harry Potter, Commerzbank, EBay, with strongest over-indexing on Harry Potter (1.67× the country average).

Demographically, the NASDAQ-100 audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical NASDAQ-100 fan in Germany is more male, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for Harry Potter.

Category: Business & Career · Type: Topic · Subtype: Stock market

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NASDAQ-100 profile in Germany.

Audience size
508K
in Germany
Gender
44.2%♀
55.8% male
Age
40.2
average years
Country rank
#11588
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NASDAQ-100 fans

44.2% are female, 55.8% are male, average age 40.2.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for NASDAQ-100 audience in Germany
MetricValue
Female44.2%
Male55.8%
Average age40.2
Estimated audience size507,858
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the NASDAQ-100 audience in Germany
Age bracketShare%
16-1914%
20-2921%
30-3923%
40-4924%
50+19%
Fig. 04

Worldwide distribution

3.0%

of the worldwide NASDAQ-100 audience comes from Germany.

Worldwide audience distribution share by country for NASDAQ-100
CountryShare
United States20.5%
Italy4.6%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NASDAQ-100 audience in Germany is strongest.

Fig. 05

Top regions by affinity

NASDAQ-100 fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.48×
02Baden-Württemberg~80K1.22×
03Rheinland-Pfalz~30K1.21×
04Berlin~30K1.13×
05Hamburg~10K1.09×
06Hessen~40K1.08×
07Nordrhein-Westfalen~100K1.06×
08Niedersachsen~50K0.97×
09Sachsen~20K0.96×
10Thüringen~10K0.94×
11Saarland~6K0.90×
12Schleswig-Holstein~20K0.84×
13Sachsen-Anhalt~10K0.83×
14Bremen~3K0.79×
15Brandenburg~10K0.77×
16Mecklenburg-Vorpommern~7K0.77×
Fig. 06

Affinity by region

Affinity by region — NASDAQ-100, Germany
0.77×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NASDAQ-100 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NASDAQ-100 audience
#·InterestCategoryAffinity×
01Alles was zähltMovies & TV2.38×
02CommerzbankBusiness & Career2.16×
03Domain Name SystemInternet & Social Media2.14×
04Top-level domainTechnology & Electronics2.10×
05FRITZ!BoxTechnology & Electronics2.06×
06Movie theaterMovies & TV1.94×
07Extreme metalMusic & Radio1.93×
08EBayShopping1.78×
09ToddlerKids & Family1.75×
10Drop shippingShopping1.75×
11Electronic funds transferBusiness & Career1.71×
12AutoScout24Cars & Mobility1.69×
13Harry PotterMovies & TV1.67×
14TemuShopping1.64×
15FOCUS OnlineNews1.61×
16WikipediaInternet & Social Media1.60×
172. BundesligaSports1.56×
18BedHome & Garden1.56×
19SportschauSports1.55×
20Deutsche BahnCars & Mobility1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NASDAQ-100 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NASDAQ-100 audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.40×
PatriotismCONSERVATISM1.34×
Social Media UsageJOY1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NASDAQ-100 audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
IndividualismJOY0.83×
Sports ActivityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NASDAQ-100 have in Germany?

NASDAQ-100 has an estimated audience of 507,858 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of NASDAQ-100 fans?

44.2% of NASDAQ-100 fans are female, 55.8% are male, with an average age of 40.2 years.

03

Which brands do NASDAQ-100 fans like most?

NASDAQ-100 fans show strongest brand affinity for Harry Potter (1.67×), Commerzbank (2.16×), and EBay (1.78×) over the country average.

04

Where do NASDAQ-100 fans live in Germany?

NASDAQ-100 fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do NASDAQ-100 fans also like?

Beyond NASDAQ-100 itself, the audience over-indexes on Commerzbank (2.16×), EBay (1.78×), AutoScout24 (1.69×), and FRITZ!Box (2.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stock market audiences in Germany

See NASDAQ-100 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for NASDAQ-100. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →