NASDAQ-100 Audience in Germany
NASDAQ-100 has an estimated audience of 507,858 people in Germany. 44.2% are female, 55.8% are male, average age 40.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Harry Potter, Commerzbank, EBay, Spiegel Online, AutoScout24.
The average NASDAQ-100 fan in Germany is 40.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Harry Potter, Commerzbank, EBay, with strongest over-indexing on Harry Potter (1.67× the country average). Demographically, the NASDAQ-100 audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Stock market
Demographics of NASDAQ-100 fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 40.2 |
| Estimated audience size | 507,858 |
Audience persona
The typical NASDAQ-100 fan in Germany is more male, around 40.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 121,554 | 1.49× |
| Nordrhein-Westfalen | 117,951 | 1.06× |
| Baden-Württemberg | 86,826 | 1.25× |
| Niedersachsen | 47,623 | 0.97× |
| Hessen | 42,486 | 1.1× |
| Rheinland-Pfalz | 29,832 | 1.17× |
| Berlin | 28,470 | 1.25× |
| Sachsen | 24,224 | 0.97× |
| Schleswig-Holstein | 15,590 | 0.85× |
| Hamburg | 13,269 | 1.16× |
| Brandenburg | 11,807 | 0.75× |
| Thüringen | 11,524 | 0.89× |
| Sachsen-Anhalt | 10,656 | 0.81× |
| Mecklenburg-Vorpommern | 6,566 | 0.68× |
| Saarland | 5,746 | 0.92× |
| Bremen | 2,932 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.67× | Movies & TV |
| Commerzbank | 2.16× | Business & Career |
| EBay | 1.78× | Shopping |
| Spiegel Online | 1.51× | News |
| AutoScout24 | 1.69× | Cars & Mobility |
| FRITZ!Box | 2.06× | Technology & Electronics |
| Deutsche Bahn | 1.53× | Cars & Mobility |
| Wikipedia | 1.6× | Internet & Social Media |
| Top-level domain | 2.1× | Technology & Electronics |
| Aral AG | 1.51× | Cars & Mobility |
| Domain Name System | 2.14× | Internet & Social Media |
| 2. Bundesliga | 1.56× | Sports |
| Electronic funds transfer | 1.71× | Business & Career |
| Sportschau | 1.55× | Sports |
| Toddler | 1.75× | Kids & Family |
| Drop shipping | 1.75× | Shopping |
| FOCUS Online | 1.61× | News |
| Movie theater | 1.94× | Movies & TV |
| Let's Dance (German TV series) | 1.73× | Movies & TV |
| Extreme metal | 1.93× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.27 |
| Indulgence | JOY | 1.24 |
| Tradition | CONSERVATISM | 1.1 |
| Patriotism | CONSERVATISM | 1.08 |
| DIY Mentality | THRILL | 1.06 |
| Social Media Usage | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| Italy | 5.0% |
| United Kingdom | 4.5% |
See NASDAQ-100 audiences in other countries
More Stock market audiences in Germany
- DAX (2,160,723)
- Dow Jones Industrial Average (1,622,219)
- Nikkei 225 (866,785)
- Philippine Stock Exchange (413,090)
- FTSE 100 Index (234,622)
Frequently asked questions
How many fans does NASDAQ-100 have in Germany?
NASDAQ-100 has an estimated audience of 507,858 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of NASDAQ-100 fans?
44.2% of NASDAQ-100 fans are female, 55.8% are male, with an average age of 40.2 years.
Which brands do NASDAQ-100 fans like most?
NASDAQ-100 fans show strongest brand affinity for Harry Potter (1.67×), Commerzbank (2.16×), and EBay (1.78×) over the country average.
Where do NASDAQ-100 fans live in Germany?
NASDAQ-100 fans in Germany are most concentrated in Bayern (reach 121,554), Nordrhein-Westfalen (reach 117,951), and Baden-Württemberg (reach 86,826). These three regions account for the largest share of the active audience.
What other brands do NASDAQ-100 fans also like?
Beyond NASDAQ-100 itself, the audience over-indexes on Commerzbank (2.16×), EBay (1.78×), Spiegel Online (1.51×), and AutoScout24 (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for NASDAQ-100. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.