Rascasse Audience Intelligence

NASDAQ-100 Audience in United States

A data profile of the people who buy, follow and care about NASDAQ-100 in United States — modelled from more than twelve digital signal sources. NASDAQ-100 has an estimated audience of 3,469,830 people in United States.

#4among Stock market in United States#4691among Topic in United States#776in Business & Career

The average NASDAQ-100 fan in United States is 42.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include EBay, Humour, NBC, with strongest over-indexing on EBay (1.78× the country average).

Demographically, the NASDAQ-100 audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Community Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NASDAQ-100 fan in United States is balanced, around 42.2 years old, with strong Community Orientation tendencies and a notable affinity for EBay.

Category: Business & Career · Type: Topic · Subtype: Stock market

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NASDAQ-100 profile in United States.

Audience size
3.5M
in United States
Gender
51.2%♀
48.8% male
Age
42.2
average years
Country rank
#9103
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NASDAQ-100 fans

51.2% are female, 48.8% are male, average age 42.2.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for NASDAQ-100 audience in United States
MetricValue
Female51.2%
Male48.8%
Average age42.2
Estimated audience size3,469,830
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the NASDAQ-100 audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4922%
50+27%
Fig. 04

Worldwide distribution

20.5%

of the worldwide NASDAQ-100 audience comes from United States.

Worldwide audience distribution share by country for NASDAQ-100
CountryShare
United States20.5%
Italy4.6%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NASDAQ-100 audience in United States is strongest.

Fig. 05

Top regions by affinity

NASDAQ-100 fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~200K2.46×
02Iowa~60K2.05×
03North Dakota~10K1.87×
04New York~300K1.80×
05Washington~100K1.58×
06West Virginia~20K1.51×
07California~600K1.46×
08Maine~20K1.39×
09Alaska~10K1.38×
10Delaware~10K1.37×
11Florida~300K1.32×
12Washington, District of Columbia~10K1.22×
13Hawaii~20K1.20×
14Massachusetts~80K1.18×
15Illinois~100K1.15×
16Virginia~100K1.14×
17Arizona~80K1.14×
18Michigan~100K1.11×
19Pennsylvania~100K1.09×
20Georgia~100K1.06×
21Texas~300K1.03×
22South Dakota~8K1.02×
23Utah~30K0.98×
24Missouri~50K0.96×
25New Hampshire~10K0.96×
26Wisconsin~50K0.94×
27Nebraska~20K0.94×
28Connecticut~30K0.90×
29Kansas~20K0.89×
30Ohio~90K0.88×
31North Carolina~90K0.88×
32Maryland~50K0.86×
33Nevada~30K0.86×
34Minnesota~40K0.85×
35New Mexico~10K0.83×
36Montana~8K0.81×
37Oregon~30K0.75×
38Colorado~40K0.74×
39Vermont~4K0.73×
40Indiana~40K0.65×
41Rhode Island~7K0.65×
42Oklahoma~20K0.63×
43Arkansas~20K0.63×
44Alabama~30K0.60×
45Idaho~10K0.60×
46South Carolina~30K0.59×
47Tennessee~40K0.56×
48Mississippi~20K0.55×
49Kentucky~20K0.50×
50Louisiana~20K0.49×
Fig. 06

Affinity by region

Affinity by region — NASDAQ-100, United States
0.49×1.00×2.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NASDAQ-100 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NASDAQ-100 audience
#·InterestCategoryAffinity×
01EBayShopping1.78×
02Evolutionary psychologyHealth1.63×
03Google DocsInternet & Social Media1.61×
04MemeInternet & Social Media1.60×
05Mitch McConnellPolitics & Society1.59×
06VirtuePolitics & Society1.56×
07DirecTVMovies & TV1.56×
08HumourLiterature1.53×
09World Wide WebInternet & Social Media1.53×
10First-person shooter gamesGames1.53×
11Melania TrumpPolitics & Society1.53×
12High-definition televisionTechnology & Electronics1.52×
13AnthropologyBusiness & Career1.52×
14NBCMovies & TV1.51×
15Breaking newsMovies & TV1.51×
16ResearchBusiness & Career1.51×
17Social scienceBusiness & Career1.51×
18Digital mediaBusiness & Career1.51×
19TelecommunicationTechnology & Electronics1.51×
20OpticsHealth1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NASDAQ-100 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NASDAQ-100 audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.41×
Need for SecurityCONSERVATISM1.39×
SpiritualityBALANCE1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NASDAQ-100 audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.84×
Quality AwarenessPREMIUM0.87×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NASDAQ-100 have in United States?

NASDAQ-100 has an estimated audience of 3,469,830 people in United States, concentrated in California and New York.

02

What is the gender split and age of NASDAQ-100 fans?

51.2% of NASDAQ-100 fans are female, 48.8% are male, with an average age of 42.2 years.

03

Which brands do NASDAQ-100 fans like most?

NASDAQ-100 fans show strongest brand affinity for EBay (1.78×), Humour (1.53×), and NBC (1.51×) over the country average.

04

Where do NASDAQ-100 fans live in United States?

NASDAQ-100 fans in United States are most concentrated in California (reach ~600K), New York (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do NASDAQ-100 fans also like?

Beyond NASDAQ-100 itself, the audience over-indexes on Humour (1.53×), NBC (1.51×), Mitch McConnell (1.59×), and Meme (1.6×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See NASDAQ-100 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NASDAQ-100. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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