New York Stock Exchange Audience in United States

New York Stock Exchange logo

New York Stock Exchange has an estimated audience of 3,723,081 people in United States. 51.0% are female, 49.0% are male, average age 46.5. Top regions: New York, California, Texas. Top brand affinities: Walgreens, Bank of America, CNN, CNBC, Wells Fargo.

The average New York Stock Exchange fan in United States is 46.5 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Walgreens, Bank of America, CNN, with strongest over-indexing on Walgreens (4.27× the country average). Demographically, the New York Stock Exchange audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Career Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Stock market

Demographics of New York Stock Exchange fans

Demographic split for New York Stock Exchange audience in United States
MetricValue
Female51.0%
Male49.0%
Average age46.5
Estimated audience size3,723,081

Audience persona

The typical New York Stock Exchange fan in United States is balanced, around 46.5 years old, with strong Career Orientation tendencies and a notable affinity for Walgreens.

Top regions in United States

Top regions ranked by reach for New York Stock Exchange in United States
RegionReachAffinity
New York1,756,4498.44×
California345,2480.84×
Texas256,2340.8×
Florida225,4990.89×
New Jersey197,4322.09×
Pennsylvania118,2230.94×
Michigan101,3601.04×
Ohio100,0450.87×
Illinois99,0390.8×
Georgia91,2470.8×
Virginia90,7221×
North Carolina85,6700.76×
Massachusetts81,0001.1×
Washington63,1500.85×
Tennessee60,3930.81×
Arizona55,5660.73×
Maryland55,3500.86×
Missouri53,3330.89×
Indiana52,4830.77×
Minnesota49,6690.93×
Connecticut47,5171.27×
Wisconsin47,2480.84×
Colorado45,6620.78×
South Carolina43,3480.77×
Oregon36,1060.85×
Alabama34,3980.66×
Iowa34,3591.12×
Kentucky34,1410.73×
Louisiana33,9400.71×
Oklahoma31,5270.76×
Nevada27,3670.76×
Kansas26,9050.92×
Utah25,4730.76×
Arkansas23,2020.76×
Mississippi21,3460.7×
Nebraska17,0620.91×
Washington, District of Columbia14,7721.32×
Idaho13,2100.71×
New Mexico12,2300.66×
Maine11,9520.9×
Hawaii11,7050.73×
New Hampshire11,1890.76×
Montana10,3701×
West Virginia10,1590.59×
Rhode Island10,0620.85×
Delaware7,8290.76×
South Dakota6,6760.78×
North Dakota5,2000.68×
Vermont4,2990.66×
Alaska4,1380.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New York Stock Exchange audience
BrandAffinityCategory
Walgreens4.27×Shopping
Bank of America4.18×Business & Career
CNN2.43×Movies & TV
CNBC5.07×Movies & TV
Wells Fargo2.45×Business & Career
Personal finance1.69×Business & Career
Medicare (United States)4.37×Health
Symptom2.81×Health
Fox News Channel1.73×Movies & TV
United States dollar3.78×Business & Career
U.S. state1.74×Travel & Leisure
Powerball2.32×Games
Jesus2.26×Politics & Society
Physician2.41×Business & Career
Capital One2.13×Business & Career
Thought2.43×Politics & Society
Religion1.79×Business & Career
Dollar General1.95×Shopping
Pinterest1.69×Internet & Social Media
God1.89×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New York Stock Exchange audience
TraitClusterScore
Career OrientationPOWER2.87
Convenience OrientationPREMIUM1.82
Family OrientationCONSERVATISM1.69
Need for SecurityCONSERVATISM1.67
IndulgenceJOY1.61
Quality AwarenessPREMIUM1.59

Worldwide distribution

Worldwide audience distribution share by country for New York Stock Exchange
CountryShare
United States64.0%
India6.0%
United Kingdom4.6%

See New York Stock Exchange audiences in other countries

More Stock market audiences in United States

Frequently asked questions

How many fans does New York Stock Exchange have in United States?

New York Stock Exchange has an estimated audience of 3,723,081 people in United States, concentrated in New York and California.

What is the gender split and age of New York Stock Exchange fans?

51.0% of New York Stock Exchange fans are female, 49.0% are male, with an average age of 46.5 years.

Which brands do New York Stock Exchange fans like most?

New York Stock Exchange fans show strongest brand affinity for Walgreens (4.27×), Bank of America (4.18×), and CNN (2.43×) over the country average.

Where do New York Stock Exchange fans live in United States?

New York Stock Exchange fans in United States are most concentrated in New York (reach 1,756,449), California (reach 345,248), and Texas (reach 256,234). These three regions account for the largest share of the active audience.

What other brands do New York Stock Exchange fans also like?

Beyond New York Stock Exchange itself, the audience over-indexes on Bank of America (4.18×), CNN (2.43×), CNBC (5.07×), and Wells Fargo (2.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New York Stock Exchange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.