Rascasse Audience Intelligence

New York Stock Exchange Target Market in United States

Name: New York Stock Exchange — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about New York Stock Exchange in United States — modelled from more than twelve digital signal sources. New York Stock Exchange has an estimated audience of 3,717,867 people in United States.

#3among Stock market in United States #889among Brand in United States #753in Business & Career

The average New York Stock Exchange fan in United States is 46.5 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include Walgreens, Bank of America, Mitch McConnell, with strongest over-indexing on Walgreens (4.27× the country average).

Demographically, the New York Stock Exchange audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New York Stock Exchange fan in United States is balanced, around 46.5 years old, with strong Need for Security tendencies and a notable affinity for Walgreens.

Category: Business & Career · Type: Brand · Subtype: Stock market

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New York Stock Exchange profile in United States.

Audience size

3.7M

in United States

Gender

51.0%♀

49.0% male

Age

46.5

average years

Country rank

#8557

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of New York Stock Exchange

51.0% are female, 49.0% are male, average age 46.5.

Fig. 02

Gender split

51.0%

Female

49.0%

Male

Demographic split for New York Stock Exchange audience in United States
Metric	Value
Female	51.0%
Male	49.0%
Average age	46.5
Estimated audience size	3,717,867

Fig. 03

Age distribution

Age distribution of the New York Stock Exchange audience in United States
Age bracket	Share	%
16-19		8%
20-29		12%
30-39		17%
40-49		23%
50+		40%

Fig. 04

Worldwide distribution

63.9%

of the worldwide New York Stock Exchange audience comes from United States.

Worldwide audience distribution share by country for New York Stock Exchange
Country	Share
United States	63.9%
India	6.0%
United Kingdom	4.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York Stock Exchange audience in United States is strongest.

Fig. 05

Top regions by affinity

New York Stock Exchange customers by region in United States
#	Region	Reach	×
01	New York	~3M	15.95×
02	New Jersey	~300K	2.67×
03	Connecticut	~40K	1.13×
04	Washington, District of Columbia	~10K	1.12×
05	Iowa	~30K	0.94×
06	Massachusetts	~70K	0.93×
07	Montana	~9K	0.90×
08	Kansas	~30K	0.89×
09	Vermont	~6K	0.86×
10	Virginia	~80K	0.85×
11	Nebraska	~20K	0.84×
12	Michigan	~80K	0.82×
13	Maine	~10K	0.82×
14	South Dakota	~7K	0.82×
15	Pennsylvania	~100K	0.81×
16	Rhode Island	~10K	0.81×
17	North Dakota	~6K	0.81×
18	Minnesota	~40K	0.79×
19	Delaware	~8K	0.79×
20	New Hampshire	~10K	0.77×
21	Maryland	~50K	0.76×
22	Missouri	~50K	0.76×
23	Alaska	~6K	0.76×
24	Wisconsin	~40K	0.75×
25	Arkansas	~20K	0.75×
26	Florida	~200K	0.74×
27	Ohio	~80K	0.74×
28	Oregon	~30K	0.73×
29	Hawaii	~10K	0.73×
30	Idaho	~10K	0.72×
31	Arizona	~50K	0.71×
32	Washington	~50K	0.71×
33	South Carolina	~40K	0.71×
34	West Virginia	~10K	0.71×
35	California	~300K	0.70×
36	Nevada	~30K	0.70×
37	Utah	~20K	0.70×
38	Illinois	~90K	0.69×
39	Tennessee	~50K	0.69×
40	Indiana	~50K	0.69×
41	Mississippi	~20K	0.69×
42	Georgia	~80K	0.68×
43	Texas	~200K	0.67×
44	Oklahoma	~30K	0.67×
45	New Mexico	~10K	0.67×
46	North Carolina	~70K	0.66×
47	Colorado	~40K	0.66×
48	Kentucky	~30K	0.66×
49	Alabama	~30K	0.65×
50	Louisiana	~30K	0.65×

Affinity by region — New York Stock Exchange, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New York Stock Exchange audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New York Stock Exchange audience
#	Interest	Category	×
01	Coinbase	Business & Career	5.67×
02	CNBC	Movies & TV	5.07×
03	Medicare (United States)	Health	4.37×
04	Walgreens	Shopping	4.27×
05	Bank of America	Business & Career	4.18×
06	United States dollar	Business & Career	3.78×
07	Mitch McConnell	Politics & Society	3.09×
08	Symptom	Health	2.81×
09	Melania Trump	Politics & Society	2.61×
10	Wells Fargo	Business & Career	2.45×
11	CNN	Movies & TV	2.43×
12	Thought	Politics & Society	2.43×
13	Physician	Business & Career	2.41×
14	Powerball	Games	2.32×
15	Jesus	Politics & Society	2.26×
16	Capital One	Business & Career	2.13×
17	Religion	Business & Career	1.79×
18	U.S. state	Travel & Leisure	1.74×
19	Personal finance	Business & Career	1.69×
20	Donald Trump	Politics & Society	1.58×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New York Stock Exchange audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by New York Stock Exchange audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.96×
Spirituality	BALANCE	1.90×
Community Orientation	OPEN	1.74×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by New York Stock Exchange audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	1.02×
Luxury Orientation	PREMIUM	1.03×
Sports Activity	POWER	1.06×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is New York Stock Exchange's target market in United States?

New York Stock Exchange's target market in United States covers an estimated 3,717,867 people, concentrated in New York and California.

What is the gender split and age of New York Stock Exchange customers?

51.0% of the New York Stock Exchange audience are female, 49.0% are male, with an average age of 46.5 years.

Which brands do New York Stock Exchange fans like most?

New York Stock Exchange fans show strongest brand affinity for Walgreens (4.27×), Bank of America (4.18×), and Mitch McConnell (3.09×) over the country average.

Where do New York Stock Exchange fans live in United States?

New York Stock Exchange fans in United States are most concentrated in New York (reach ~3M), California (reach ~300K), and New Jersey (reach ~300K). These three regions account for the largest share of the active audience.

What other brands do New York Stock Exchange fans also like?

Beyond New York Stock Exchange itself, the audience over-indexes on Bank of America (4.18×), Mitch McConnell (3.09×), CNBC (5.07×), and CNN (2.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stock market audiences in United States

Dow Jones Industrial Average (9,776,283)
DAX (5,528,654)
NASDAQ-100 (3,469,831)
S&P CNX Nifty (1,161,541)
Nikkei 225 (1,030,178)

See New York Stock Exchange audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New York Stock Exchange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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