Thought Audience in United States

Thought logo

Thought has an estimated audience of 44,610,622 people in United States. 63.0% are female, 37.0% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Elsword, WKRN-TV, Certified diabetes educator, Hattiesburg, Mississippi, Voltron: Legendary Defender.

The average Thought fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, WKRN-TV, Certified diabetes educator, with strongest over-indexing on Elsword (19.33× the country average). Demographically, the Thought audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Need for Security, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Thought fans

Demographic split for Thought audience in United States
MetricValue
Female63.0%
Male37.0%
Average age41.0
Estimated audience size44,610,622

Audience persona

The typical Thought fan in United States is more female, around 41.0 years old, with strong Need for Security tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Thought in United States
RegionReachAffinity
California6,390,8841.3×
Texas5,024,0891.31×
Florida3,809,8661.26×
New York3,009,2451.21×
Georgia1,667,8121.21×
Illinois1,659,4521.12×
North Carolina1,487,4341.11×
Pennsylvania1,414,5880.94×
Ohio1,322,5230.96×
Michigan1,252,4411.07×
Virginia1,244,8371.15×
New Jersey1,216,1631.07×
Washington983,6211.1×
Arizona962,2281.06×
Maryland926,9911.21×
Tennessee877,1450.98×
Massachusetts842,2000.96×
Indiana820,6931.01×
South Carolina685,2731.02×
Missouri673,5710.94×
Colorado658,7970.94×
Alabama642,9921.03×
Louisiana635,6311.1×
Minnesota615,4050.96×
Wisconsin612,2570.91×
Oklahoma547,1621.1×
Oregon523,2111.02×
Kentucky521,8580.93×
Nevada446,4651.03×
Connecticut436,6430.98×
Mississippi432,8281.18×
Utah384,5490.96×
Arkansas370,4761.01×
Iowa340,1690.93×
Kansas323,0890.92×
New Mexico241,6801.08×
Idaho213,1800.95×
Hawaii204,9741.07×
Nebraska186,6660.83×
West Virginia184,6820.89×
Washington, District of Columbia149,2301.11×
Maine136,8740.86×
New Hampshire132,3220.75×
Rhode Island118,9890.84×
Delaware110,1340.89×
Montana99,5390.8×
Alaska95,1541×
South Dakota77,9960.76×
North Dakota73,4250.8×
Vermont56,9450.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thought audience
BrandAffinityCategory
Elsword19.33×Games
WKRN-TV1.51×Movies & TV
Certified diabetes educator2.55×Business & Career
Hattiesburg, Mississippi1.69×Travel & Leisure
Voltron: Legendary Defender2.45×Movies & TV
Software widget1.94×Technology & Electronics
Houston County, Georgia3.37×Travel & Leisure
Escape Games2.07×Games
Molly Hatchet1.56×Music & Radio
Final Fantasy VII (Famicom)1.53×Games
Parasyte1.56×Literature
Zahi Hawass1.59×Business & Career
Fat-tailed sheep1.8×Pets & Animals
Hélio Gracie1.68×Sports
Jabal Amman2.21×Travel & Leisure
Seagram's Escapes1.64×Food & Beverages
Fatherly1.73×Kids & Family
Donmar Warehouse1.77×Arts & Culture
Dyango2.01×Music & Radio
Porto Sant'Elpidio3.72×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thought audience
TraitClusterScore
Need for SecurityCONSERVATISM1.03
IndividualismJOY0.95
MindfulnessBALANCE0.92
SpiritualityBALANCE0.92
CreativityOPEN0.91
Social Media UsageJOY0.88

Worldwide distribution

Worldwide audience distribution share by country for Thought
CountryShare
United States27.8%
Italy5.2%
United Kingdom4.5%

See Thought audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Thought have in United States?

Thought has an estimated audience of 44,610,622 people in United States, concentrated in California and Texas.

What is the gender split and age of Thought fans?

63.0% of Thought fans are female, 37.0% are male, with an average age of 41.0 years.

Which brands do Thought fans like most?

Thought fans show strongest brand affinity for Elsword (19.33×), WKRN-TV (1.51×), and Certified diabetes educator (2.55×) over the country average.

Where do Thought fans live in United States?

Thought fans in United States are most concentrated in California (reach 6,390,884), Texas (reach 5,024,089), and Florida (reach 3,809,866). These three regions account for the largest share of the active audience.

What other brands do Thought fans also like?

Beyond Thought itself, the audience over-indexes on WKRN-TV (1.51×), Certified diabetes educator (2.55×), Hattiesburg, Mississippi (1.69×), and Voltron: Legendary Defender (2.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thought. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.