Thought Audience in United States

Thought logo

Thought has an estimated audience of 44,610,622 people in United States. 63.0% are female, 37.0% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Honda HR-V, Drudge Report, Dollar General, Singer-songwriter.

The average Thought fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Honda HR-V, Drudge Report, with strongest over-indexing on Kia Sportage (19.33× the country average). Demographically, the Thought audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Need for Security, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Thought fans

Demographic split for Thought audience in United States
MetricValue
Female63.0%
Male37.0%
Average age41.0
Estimated audience size44,610,622

Audience persona

The typical Thought fan in United States is more female, around 41.0 years old, with strong Need for Security tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Thought in United States
RegionReachAffinity
California6,390,8841.3×
Texas5,024,0891.31×
Florida3,809,8661.26×
New York3,009,2451.21×
Georgia1,667,8121.21×
Illinois1,659,4521.12×
North Carolina1,487,4341.11×
Pennsylvania1,414,5880.94×
Ohio1,322,5230.96×
Michigan1,252,4411.07×
Virginia1,244,8371.15×
New Jersey1,216,1631.07×
Washington983,6211.1×
Arizona962,2281.06×
Maryland926,9911.21×
Tennessee877,1450.98×
Massachusetts842,2000.96×
Indiana820,6931.01×
South Carolina685,2731.02×
Missouri673,5710.94×
Colorado658,7970.94×
Alabama642,9921.03×
Louisiana635,6311.1×
Minnesota615,4050.96×
Wisconsin612,2570.91×
Oklahoma547,1621.1×
Oregon523,2111.02×
Kentucky521,8580.93×
Nevada446,4651.03×
Connecticut436,6430.98×
Mississippi432,8281.18×
Utah384,5490.96×
Arkansas370,4761.01×
Iowa340,1690.93×
Kansas323,0890.92×
New Mexico241,6801.08×
Idaho213,1800.95×
Hawaii204,9741.07×
Nebraska186,6660.83×
West Virginia184,6820.89×
Washington, District of Columbia149,2301.11×
Maine136,8740.86×
New Hampshire132,3220.75×
Rhode Island118,9890.84×
Delaware110,1340.89×
Montana99,5390.8×
Alaska95,1541×
South Dakota77,9960.76×
North Dakota73,4250.8×
Vermont56,9450.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thought audience
BrandAffinityCategory
Kia Sportage19.33×Cars & Mobility
Honda HR-V13.11×Cars & Mobility
Drudge Report3.37×Sports
Dollar General1.76×Shopping
Singer-songwriter1.76×Music & Radio
Pre-school playgroup13.91×Kids & Family
Texas Roadhouse1.62×Food & Beverages
Dentistry2.07×Business & Career
New York Post2.53×News
Real property2.02×Home & Garden
The UPS Store1.65×Shopping
Chase (bank)1.71×Business & Career
Menards1.79×Home & Garden
Diabetes mellitus awareness2.32×Health
Made in USA2.03×Business & Career
Jeep Grand Cherokee3.72×Cars & Mobility
J. C. Penney1.71×Shopping
Kroger1.5×Food & Beverages
Nostalgia1.55×Home & Garden
Thanksgiving1.57×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thought audience
TraitClusterScore
Need for SecurityCONSERVATISM1.03
IndividualismJOY0.95
MindfulnessBALANCE0.92
SpiritualityBALANCE0.92
CreativityOPEN0.91
Social Media UsageJOY0.88

Worldwide distribution

Worldwide audience distribution share by country for Thought
CountryShare
United States27.8%
Italy5.2%
United Kingdom4.5%

See Thought audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Thought have in United States?

Thought has an estimated audience of 44,610,622 people in United States, concentrated in California and Texas.

What is the gender split and age of Thought fans?

63.0% of Thought fans are female, 37.0% are male, with an average age of 41.0 years.

Which brands do Thought fans like most?

Thought fans show strongest brand affinity for Kia Sportage (19.33×), Honda HR-V (13.11×), and Drudge Report (3.37×) over the country average.

Where do Thought fans live in United States?

Thought fans in United States are most concentrated in California (reach 6,390,884), Texas (reach 5,024,089), and Florida (reach 3,809,866). These three regions account for the largest share of the active audience.

What other brands do Thought fans also like?

Beyond Thought itself, the audience over-indexes on Honda HR-V (13.11×), Drudge Report (3.37×), Dollar General (1.76×), and Singer-songwriter (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thought. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.