Rascasse Audience Intelligence

Thought Audience in United States

A data profile of the people who buy, follow and care about Thought in United States — modelled from more than twelve digital signal sources. Thought has an estimated audience of 44,610,622 people in United States.

#354among Topic in United States#21in Politics & Society

The average Thought fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Drudge Report, New York Post, Genetics, with strongest over-indexing on Drudge Report (3.3× the country average).

Demographically, the Thought audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thought fan in United States is more female, around 41.0 years old, with strong Need for Security tendencies and a notable affinity for Drudge Report.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thought profile in United States.

Audience size
44.6M
in United States
Gender
63.0%♀
37.0% male
Age
41.0
average years
Country rank
#487
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thought fans

63.0% are female, 37.0% are male, average age 41.0.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Thought audience in United States
MetricValue
Female63.0%
Male37.0%
Average age41.0
Estimated audience size44,610,622
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Thought audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3918%
40-4923%
50+25%
Fig. 04

Worldwide distribution

27.8%

of the worldwide Thought audience comes from United States.

Worldwide audience distribution share by country for Thought
CountryShare
United States27.8%
Italy5.2%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thought audience in United States is strongest.

Fig. 05

Top regions by affinity

Thought fans by region: top regions in United States
#RegionReachAffinity×
01Texas~5M1.27×
02California~6M1.20×
03Georgia~1.5M1.16×
04Maryland~900K1.15×
05Florida~3.5M1.14×
06Mississippi~400K1.14×
07Louisiana~600K1.13×
08New Mexico~300K1.13×
09Oklahoma~600K1.12×
10Virginia~1M1.11×
11Alaska~100K1.11×
12New York~2.5M1.10×
13Alabama~700K1.09×
14North Carolina~1.5M1.08×
15South Carolina~700K1.07×
16Hawaii~200K1.06×
17Arizona~1M1.05×
18Illinois~1.5M1.04×
19Arkansas~400K1.04×
20Michigan~1M1.03×
21Washington~900K1.03×
22New Jersey~1M1.02×
23Kentucky~600K1.02×
24Washington, District of Columbia~100K1.01×
25Oregon~500K1.00×
26Missouri~700K0.99×
27Nevada~400K0.99×
28Pennsylvania~1.5M0.98×
29Minnesota~600K0.98×
30Tennessee~900K0.97×
31Indiana~800K0.97×
32Ohio~1.5M0.96×
33Utah~400K0.95×
34Kansas~300K0.95×
35Idaho~200K0.95×
36West Virginia~200K0.95×
37Wisconsin~600K0.94×
38Iowa~300K0.94×
39Delaware~100K0.93×
40North Dakota~80K0.92×
41Connecticut~400K0.91×
42Montana~100K0.91×
43Colorado~600K0.90×
44Massachusetts~800K0.89×
45Nebraska~200K0.89×
46Maine~100K0.88×
47South Dakota~90K0.88×
48Rhode Island~100K0.87×
49Vermont~60K0.82×
50New Hampshire~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Thought, United States
0.79×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thought audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thought audience
#·InterestCategoryAffinity×
01Drudge ReportSports3.30×
02PoliticoPolitics & Society3.10×
03New York PostNews2.85×
04HormoneHealth2.28×
05GeneticsKids & Family1.94×
06Made in USABusiness & Career1.94×
07Real propertyHome & Garden1.90×
08Ace HardwareHome & Garden1.80×
09RokuMovies & TV1.80×
10DentistryBusiness & Career1.78×
11ThanksgivingKids & Family1.74×
12Britney SpearsMusic & Radio1.70×
13Robert RedfordMovies & TV1.68×
14NostalgiaHome & Garden1.66×
15Preventive healthcareHealth1.64×
16LinuxTechnology & Electronics1.57×
17LibraryLiterature1.56×
18The UPS StoreShopping1.52×
19MenardsHome & Garden1.52×
20NASDAQBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thought audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thought audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.35×
SpiritualityBALANCE1.26×
Career OrientationPOWER1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thought audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Pet OwnershipJOY0.78×
Sports ActivityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thought have in United States?

Thought has an estimated audience of 44,610,622 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Thought fans?

63.0% of Thought fans are female, 37.0% are male, with an average age of 41.0 years.

03

Which brands do Thought fans like most?

Thought fans show strongest brand affinity for Drudge Report (3.3×), New York Post (2.85×), and Genetics (1.94×) over the country average.

04

Where do Thought fans live in United States?

Thought fans in United States are most concentrated in California (reach ~6M), Texas (reach ~5M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Thought fans also like?

Beyond Thought itself, the audience over-indexes on New York Post (2.85×), Genetics (1.94×), Real property (1.9×), and Ace Hardware (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Thought audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Thought. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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