Thought Audience in Germany
Thought has an estimated audience of 3,793,701 people in Germany. 61.0% are female, 39.0% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, Kodi (software), Christmas Gift, Esra Erol, Škoda Kodiaq.
The average Thought fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, Kodi (software), Christmas Gift, with strongest over-indexing on Israel (3.48× the country average). Demographically, the Thought audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Mindfulness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Thought fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 40.7 |
| Estimated audience size | 3,793,701 |
Audience persona
The typical Thought fan in Germany is more female, around 40.7 years old, with strong Mindfulness tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 827,098 | 1× |
| Bayern | 712,351 | 1.17× |
| Baden-Württemberg | 564,137 | 1.09× |
| Hessen | 447,162 | 1.55× |
| Niedersachsen | 332,349 | 0.9× |
| Berlin | 245,028 | 1.44× |
| Rheinland-Pfalz | 181,149 | 0.95× |
| Sachsen | 175,015 | 0.94× |
| Schleswig-Holstein | 125,517 | 0.92× |
| Hamburg | 101,003 | 1.18× |
| Brandenburg | 100,341 | 0.85× |
| Thüringen | 76,319 | 0.79× |
| Sachsen-Anhalt | 61,992 | 0.63× |
| Mecklenburg-Vorpommern | 52,349 | 0.72× |
| Saarland | 36,723 | 0.79× |
| Bremen | 34,881 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 3.48× | Travel & Leisure |
| Kodi (software) | 3.02× | Technology & Electronics |
| Christmas Gift | 1.55× | Kids & Family |
| Esra Erol | 4.62× | Movies & TV |
| Škoda Kodiaq | 1.64× | Cars & Mobility |
| Home Delivery | 2.01× | Food & Beverages |
| Snow White (Fables) | 1.56× | Literature |
| Este, Veneto | 1.67× | Travel & Leisure |
| Samanyolu Haber | 3× | Movies & TV |
| Stucco | 1.54× | Home & Garden |
| JibJab | 7.16× | Internet & Social Media |
| Emperor Entertainment Group | 1.98× | Business & Career |
| Volvo V60 | 2.29× | Cars & Mobility |
| Preacher (comics) | 3.19× | Literature |
| Zagreb | 1.75× | Travel & Leisure |
| Solo climbing | 1.72× | Sports |
| Khouribga | 8.13× | Travel & Leisure |
| Celtic mythology | 2.27× | Arts & Culture |
| Information sensitivity | 2.1× | Technology & Electronics |
| Kotka | 8.13× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.32 |
| Community Orientation | OPEN | 1.28 |
| Healthy Lifestyle | BALANCE | 1.23 |
| Pet Ownership | JOY | 1.22 |
| Tradition | CONSERVATISM | 1.18 |
| Early Adopter Mentality | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.8% |
| Italy | 5.2% |
| United Kingdom | 4.5% |
See Thought audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Thought have in Germany?
Thought has an estimated audience of 3,793,701 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Thought fans?
61.0% of Thought fans are female, 39.0% are male, with an average age of 40.7 years.
Which brands do Thought fans like most?
Thought fans show strongest brand affinity for Israel (3.48×), Kodi (software) (3.02×), and Christmas Gift (1.55×) over the country average.
Where do Thought fans live in Germany?
Thought fans in Germany are most concentrated in Nordrhein-Westfalen (reach 827,098), Bayern (reach 712,351), and Baden-Württemberg (reach 564,137). These three regions account for the largest share of the active audience.
What other brands do Thought fans also like?
Beyond Thought itself, the audience over-indexes on Kodi (software) (3.02×), Christmas Gift (1.55×), Esra Erol (4.62×), and Škoda Kodiaq (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Thought. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.