Rascasse Audience Intelligence

Thought Audience in Spain

A data profile of the people who buy, follow and care about Thought in Spain — modelled from more than twelve digital signal sources. Thought has an estimated audience of 3,121,413 people in Spain.

Thought has an estimated audience of 3,121,413 people in Spain. 65.7% are female, 34.3% are male, average age 43.0. Top brand affinities: Genetics, Politics, Bookselling, Preventive healthcare, Real property.

Top brand affinities include Genetics, Politics, Bookselling, with strongest over-indexing on Genetics (2.53× the country average).

Demographically, the Thought audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Spirituality, Patriotism.

The typical Thought fan in Spain is more female, around 43.0 years old, with strong Spirituality tendencies and a notable affinity for Genetics.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thought profile in Spain.

Audience size
3.1M
in Spain
Gender
65.7%
34.3% male
Age
43.0
average years
Country rank
#1185
Topic in Spain
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thought fans

65.7% are female, 34.3% are male, average age 43.0.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Thought audience in Spain
MetricValue
Female65.7%
Male34.3%
Average age43.0
Estimated audience size3,121,413
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Thought audience in Spain
Age bracketShare%
16-1911%
20-2916%
30-3921%
40-4927%
50+26%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Thought audience comes from Spain.

Worldwide audience distribution share by country for Thought
CountryShare
United States27.8%
Italy5.2%
United Kingdom4.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thought audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thought audience
#·InterestCategoryAffinity×
01Italo discoMusic & Radio5.23×
02Non-alcoholic beverageFood & Beverages2.77×
03Preventive healthcareHealth2.55×
04GeneticsKids & Family2.53×
05Deportivo AlavésSports2.42×
06Life extensionHealth2.24×
07BooksellingLiterature2.21×
08LuckHealth2.18×
09Real propertyHome & Garden2.17×
10Western UnionBusiness & Career1.89×
11InnovationBusiness & Career1.81×
12Virtual realityTechnology & Electronics1.80×
13TraditionPolitics & Society1.79×
14Public transportCars & Mobility1.76×
15LibraryLiterature1.68×
16ReligionBusiness & Career1.65×
17Nonprofit organizationPolitics & Society1.65×
18First class travelTravel & Leisure1.60×
19RadioTechnology & Electronics1.55×
20PoliticsPolitics & Society1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thought audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Thought audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.88×
PatriotismCONSERVATISM1.65×
TraditionCONSERVATISM1.47×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Thought audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.83×
DIY MentalityTHRILL0.85×
Luxury OrientationPREMIUM0.86×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Thought. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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