A data profile of the people who buy, follow and care about Thought in Spain — modelled from more than twelve digital signal sources. Thought has an estimated audience of 3,121,413 people in Spain.
Thought has an estimated audience of 3,121,413 people in Spain. 65.7% are female, 34.3% are male, average age 43.0. Top brand affinities: Genetics, Politics, Bookselling, Preventive healthcare, Real property.
Top brand affinities include Genetics, Politics, Bookselling, with strongest over-indexing on Genetics (2.53× the country average).
Demographically, the Thought audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Spirituality, Patriotism.
The typical Thought fan in Spain is more female, around 43.0 years old, with strong Spirituality tendencies and a notable affinity for Genetics.
The key figures that characterise the Thought profile in Spain.
65.7% are female, 34.3% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 43.0 |
| Estimated audience size | 3,121,413 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 26% |
of the worldwide Thought audience comes from Spain.
| Country | Share |
|---|---|
| United States | 27.8% |
| Italy | 5.2% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Thought audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 5.23× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.77× | ||
| 03 | Preventive healthcare | Health | 2.55× | ||
| 04 | Genetics | Kids & Family | 2.53× | ||
| 05 | Deportivo Alavés | Sports | 2.42× | ||
| 06 | Life extension | Health | 2.24× | ||
| 07 | Bookselling | Literature | 2.21× | ||
| 08 | Luck | Health | 2.18× | ||
| 09 | Real property | Home & Garden | 2.17× | ||
| 10 | Western Union | Business & Career | 1.89× | ||
| 11 | Innovation | Business & Career | 1.81× | ||
| 12 | Virtual reality | Technology & Electronics | 1.80× | ||
| 13 | Tradition | Politics & Society | 1.79× | ||
| 14 | Public transport | Cars & Mobility | 1.76× | ||
| 15 | Library | Literature | 1.68× | ||
| 16 | Religion | Business & Career | 1.65× | ||
| 17 | Nonprofit organization | Politics & Society | 1.65× | ||
| 18 | First class travel | Travel & Leisure | 1.60× | ||
| 19 | Radio | Technology & Electronics | 1.55× | ||
| 20 | Politics | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.88× | |
| Patriotism | CONSERVATISM | 1.65× | |
| Tradition | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.83× | |
| DIY Mentality | THRILL | 0.85× | |
| Luxury Orientation | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Thought. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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