A data profile of the people who buy, follow and care about Thought in Brazil — modelled from more than twelve digital signal sources. Thought has an estimated audience of 6,782,928 people in Brazil.
Thought has an estimated audience of 6,782,928 people in Brazil. 69.1% are female, 30.9% are male, average age 39.6. Top brand affinities: Seleção Brasileira, Instagram, Rock music, Country music, Medicine.
Top brand affinities include Seleção Brasileira, Instagram, Rock music, with strongest over-indexing on Seleção Brasileira (1.97× the country average).
Demographically, the Thought audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Tradition, Individualism.
The typical Thought fan in Brazil is more female, around 39.6 years old, with strong Tradition tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Thought profile in Brazil.
69.1% are female, 30.9% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 39.6 |
| Estimated audience size | 6,782,928 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Thought audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 27.8% |
| Italy | 5.2% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Thought audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Borussia Dortmund | Sports | 4.76× | ||
| 02 | Maria Bethânia | Music & Radio | 4.76× | ||
| 03 | Gal Costa | Music & Radio | 4.76× | ||
| 04 | Tim Maia | Music & Radio | 4.76× | ||
| 05 | Germany | Travel & Leisure | 4.31× | ||
| 06 | Rita Lee | Music & Radio | 3.99× | ||
| 07 | Spanish language | Politics & Society | 2.30× | ||
| 08 | Tradition | Politics & Society | 2.04× | ||
| 09 | Seleção Brasileira | Sports | 1.97× | ||
| 10 | Rock music | Music & Radio | 1.94× | ||
| 11 | Pop music | Music & Radio | 1.83× | ||
| 12 | Country music | Music & Radio | 1.82× | ||
| 13 | Internet & Social Media | 1.80× | |||
| 14 | Medicine | Business & Career | 1.78× | ||
| 15 | Hip hop music | Music & Radio | 1.76× | ||
| 16 | Soul music | Music & Radio | 1.70× | ||
| 17 | Jazz music | Music & Radio | 1.64× | ||
| 18 | Religion | Business & Career | 1.62× | ||
| 19 | Shopping malls | Shopping | 1.59× | ||
| 20 | Action movies | Movies & TV | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.04× | |
| Individualism | JOY | 1.53× | |
| Spirituality | BALANCE | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.78× | |
| Quality Awareness | PREMIUM | 0.79× | |
| Price Sensitivity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Thought. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.