A data profile of the people who buy, follow and care about Thought in United Kingdom — modelled from more than twelve digital signal sources. Thought has an estimated audience of 7,244,754 people in United Kingdom.
The average Thought fan in United Kingdom is 41.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Hobby, Kitchen, with strongest over-indexing on Wikipedia (3.23× the country average).
Demographically, the Thought audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Mindfulness, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Thought fan in United Kingdom is more female, around 41.9 years old, with strong Mindfulness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Thought profile in United Kingdom.
67.2% are female, 32.8% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 41.9 |
| Estimated audience size | 7,244,754 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Thought audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.8% |
| Italy | 5.2% |
| United Kingdom | 4.5% |
Where the Thought audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.34× | |
| 02 | Yorkshire and the Humber | ~700K | 1.24× | |
| 03 | East of England | ~800K | 1.21× | |
| 04 | England | ~5.5M | 1.07× | |
| 05 | South East | ~1M | 1.05× | |
| 06 | Northern Ireland | ~200K | 1.04× | |
| 07 | Wales | ~400K | 1.02× | |
| 08 | North East | ~300K | 1.01× | |
| 09 | Scotland | ~600K | 0.87× | |
| 10 | East Midlands | ~400K | 0.87× | |
| 11 | South West | ~500K | 0.85× | |
| 12 | North West | ~400K | 0.53× |
The strongest cross-interests of the Thought audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 4.23× | ||
| 02 | Adoption | Kids & Family | 3.26× | ||
| 03 | Wikipedia | Internet & Social Media | 3.23× | ||
| 04 | Sketch comedy | Movies & TV | 2.57× | ||
| 05 | Satire | Literature | 2.39× | ||
| 06 | Genetics | Kids & Family | 2.32× | ||
| 07 | Mother's Day | Kids & Family | 2.32× | ||
| 08 | Volunteering | Politics & Society | 2.25× | ||
| 09 | Risk management | Business & Career | 2.23× | ||
| 10 | Hot tub | Home & Garden | 2.17× | ||
| 11 | Hobby | Home & Garden | 2.12× | ||
| 12 | Refrigerator | Home & Garden | 2.12× | ||
| 13 | Esso | Cars & Mobility | 2.05× | ||
| 14 | William Hill (bookmaker) | Games | 1.80× | ||
| 15 | Politics | Politics & Society | 1.74× | ||
| 16 | Distilled beverage | Food & Beverages | 1.74× | ||
| 17 | Internet & Social Media | 1.74× | |||
| 18 | Aldi | Shopping | 1.69× | ||
| 19 | Kitchen | Home & Garden | 1.67× | ||
| 20 | Weddings | Kids & Family | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.32× | |
| Individualism | JOY | 1.32× | |
| Spirituality | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Pet Ownership | JOY | 0.75× | |
| Community Orientation | OPEN | 0.83× |
Thought has an estimated audience of 7,244,754 people in United Kingdom, concentrated in England and South East.
67.2% of Thought fans are female, 32.8% are male, with an average age of 41.9 years.
Thought fans show strongest brand affinity for Wikipedia (3.23×), Hobby (2.12×), and Kitchen (1.67×) over the country average.
Thought fans in United Kingdom are most concentrated in England (reach ~5.5M), South East (reach ~1M), and East of England (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Thought itself, the audience over-indexes on Hobby (2.12×), Kitchen (1.67×), Volunteering (2.25×), and Politics (1.74×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Thought. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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