Thought Audience in Mexico
Thought has an estimated audience of 4,838,608 people in Mexico. 60.5% are female, 39.5% are male, average age 30.1. Top brand affinities: Shopping and fashion, Costa Rica, Love & Sex, Valentine's Day, Game consoles.
Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (60.75× the country average). Demographically, the Thought audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Politics & Society · Type: Topic
Demographics of Thought fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 30.1 |
| Estimated audience size | 4,838,608 |
Audience persona
The typical Thought fan in Mexico is more female, around 30.1 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Thought fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 60.75× | Shopping |
| Costa Rica | 99.02× | Travel & Leisure |
| Love & Sex | 143.62× | Kids & Family |
| Valentine's Day | 145.49× | Kids & Family |
| Game consoles | 44.87× | Technology & Electronics |
| Exfoliation (cosmetology) | 119.98× | Beauty & Wellness |
| Catholic Church | 31.51× | Politics & Society |
| Sarcasm | 32.52× | Politics & Society |
| Mobile game | 19.75× | Games |
| Dentistry | 26.22× | Business & Career |
| Travel agency | 21.68× | Travel & Leisure |
| Freeware | 21.17× | Technology & Electronics |
| Doctor of Medicine | 22.94× | Business & Career |
| Broadcasting of sports events | 19.91× | Movies & TV |
| Breastfeeding | 18.65× | Kids & Family |
| Public administration | 21.68× | Business & Career |
| Machu Picchu | 20.17× | Travel & Leisure |
| General practitioner | 20.42× | Health |
| El País | 11.6× | News |
| Civil service | 21.43× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 7.26 |
| Travelling | THRILL | 6.21 |
| Mindfulness | BALANCE | 2.62 |
| Risk Appetite | THRILL | 2.49 |
| Urban Lifestyle | OPEN | 1.52 |
| Patriotism | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.8% |
| Italy | 5.2% |
| United Kingdom | 4.5% |
See Thought audiences in other countries
More Politics & Society audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Thought. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.