Thought Audience in Mexico
Thought has an estimated audience of 4,838,608 people in Mexico. 60.5% are female, 39.5% are male, average age 30.1. Top brand affinities: Chris Martin, National Car Rental, Sarcasm, Dentistry, Public administration.
Top brand affinities include Chris Martin, National Car Rental, Sarcasm, with strongest over-indexing on Chris Martin (17.73× the country average). Demographically, the Thought audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Spirituality, Mindfulness.
Category: Politics & Society · Type: Topic
Demographics of Thought fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 30.1 |
| Estimated audience size | 4,838,608 |
Audience persona
The typical Thought fan in Mexico is more female, around 30.1 years old, with strong Spirituality tendencies and a notable affinity for Chris Martin.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chris Martin | 17.73× | Music & Radio |
| National Car Rental | 17.97× | Cars & Mobility |
| Sarcasm | 4.46× | Politics & Society |
| Dentistry | 4.94× | Business & Career |
| Public administration | 6.79× | Business & Career |
| Breastfeeding | 5.56× | Kids & Family |
| Civil service | 7.88× | Politics & Society |
| Catholic Church | 2.85× | Politics & Society |
| MSN | 2.9× | News |
| Pedro Pascal | 3.24× | Movies & TV |
| Travel agency | 3.07× | Travel & Leisure |
| Game consoles | 2.28× | Technology & Electronics |
| Essay | 7.17× | Literature |
| Bullying awareness | 5.88× | Politics & Society |
| Enterprise Rent-A-Car | 9.84× | Cars & Mobility |
| Shellfish | 5.39× | Food & Beverages |
| Real estate broker | 4.63× | Home & Garden |
| Love & Sex | 4.78× | Kids & Family |
| Wattpad | 3.25× | Internet & Social Media |
| Sexology | 3.7× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.62 |
| Mindfulness | BALANCE | 1.61 |
| Travelling | THRILL | 1.29 |
| Risk Appetite | THRILL | 1.24 |
| Patriotism | CONSERVATISM | 1.15 |
| Creativity | OPEN | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.8% |
| Italy | 5.2% |
| United Kingdom | 4.5% |
See Thought audiences in other countries
More Politics & Society audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Thought. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.