A data profile of the people who buy, follow and care about Thought in Mexico — modelled from more than twelve digital signal sources. Thought has an estimated audience of 4,838,608 people in Mexico.
Thought has an estimated audience of 4,838,608 people in Mexico. 60.5% are female, 39.5% are male, average age 30.1. Top brand affinities: Shopping and fashion, Costa Rica, Love & Sex, Valentine's Day, Game consoles.
Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (60.75× the country average).
Demographically, the Thought audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Thought fan in Mexico is more female, around 30.1 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Thought profile in Mexico.
60.5% are female, 39.5% are male, average age 30.1.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 30.1 |
| Estimated audience size | 4,838,608 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 19% | |
| 30-39 | 15% | |
| 40-49 | 13% | |
| 50+ | 6% |
of the worldwide Thought audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 27.8% |
| Italy | 5.2% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Thought audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valentine's Day | Kids & Family | 145.49× | ||
| 02 | Love & Sex | Kids & Family | 143.62× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 119.98× | ||
| 04 | Costa Rica | Travel & Leisure | 99.02× | ||
| 05 | Shopping and fashion | Shopping | 60.75× | ||
| 06 | Game consoles | Technology & Electronics | 44.87× | ||
| 07 | Sarcasm | Politics & Society | 32.52× | ||
| 08 | Catholic Church | Politics & Society | 31.51× | ||
| 09 | Dentistry | Business & Career | 26.22× | ||
| 10 | Doctor of Medicine | Business & Career | 22.94× | ||
| 11 | Travel agency | Travel & Leisure | 21.68× | ||
| 12 | Public administration | Business & Career | 21.68× | ||
| 13 | Civil service | Politics & Society | 21.43× | ||
| 14 | Freeware | Technology & Electronics | 21.17× | ||
| 15 | General practitioner | Health | 20.42× | ||
| 16 | Machu Picchu | Travel & Leisure | 20.17× | ||
| 17 | Broadcasting of sports events | Movies & TV | 19.91× | ||
| 18 | Mobile game | Games | 19.75× | ||
| 19 | Breastfeeding | Kids & Family | 18.65× | ||
| 20 | El País | News | 11.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 7.26× | |
| Travelling | THRILL | 6.21× | |
| Mindfulness | BALANCE | 2.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Pet Ownership | JOY | 0.82× | |
| Luxury Orientation | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Thought. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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