A data profile of the people who buy, follow and care about Thought in Canada — modelled from more than twelve digital signal sources. Thought has an estimated audience of 3,770,780 people in Canada.
The average Thought fan in Canada is 39.0 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Tradition, Western Union, with strongest over-indexing on Real property (1.5× the country average).
Demographically, the Thought audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Tradition, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Thought fan in Canada is more female, around 39.0 years old, with strong Tradition tendencies and a notable affinity for Real property.
The key figures that characterise the Thought profile in Canada.
62.0% are female, 38.0% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 39.0 |
| Estimated audience size | 3,770,780 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Thought audience comes from Canada.
| Country | Share |
|---|---|
| United States | 27.8% |
| Italy | 5.2% |
| United Kingdom | 4.5% |
Where the Thought audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~1M | 1.35× | |
| 02 | Ontario | ~2M | 1.30× | |
| 03 | British Columbia | ~700K | 1.17× | |
| 04 | New Brunswick | ~90K | 1.07× | |
| 05 | Alberta | ~500K | 1.06× | |
| 06 | Manitoba | ~100K | 1.04× | |
| 07 | Prince Edward Island | ~20K | 1.04× | |
| 08 | Saskatchewan | ~100K | 0.94× | |
| 09 | Nova Scotia | ~100K | 0.86× | |
| 10 | Newfoundland and Labrador | ~50K | 0.79× |
The strongest cross-interests of the Thought audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Duvet | Home & Garden | 2.07× | ||
| 02 | Bored Panda | Internet & Social Media | 1.97× | ||
| 03 | Individualism | Politics & Society | 1.86× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 1.72× | ||
| 05 | Traditional medicine | Health | 1.69× | ||
| 06 | Britney Spears | Music & Radio | 1.68× | ||
| 07 | Julia Roberts | Movies & TV | 1.68× | ||
| 08 | Blanket | Home & Garden | 1.65× | ||
| 09 | Mineral water | Food & Beverages | 1.64× | ||
| 10 | Bryan Cranston | Movies & TV | 1.64× | ||
| 11 | Western Union | Business & Career | 1.60× | ||
| 12 | Tradition | Politics & Society | 1.59× | ||
| 13 | Amazon Kindle | Literature | 1.57× | ||
| 14 | Fanatics | Fashion & Accessoires | 1.57× | ||
| 15 | Fertilizer | Home & Garden | 1.55× | ||
| 16 | Tom Hardy | Movies & TV | 1.55× | ||
| 17 | Dolly Parton | Music & Radio | 1.54× | ||
| 18 | Salma Hayek | Movies & TV | 1.54× | ||
| 19 | Meryl Streep | Movies & TV | 1.53× | ||
| 20 | Real property | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.59× | |
| Individualism | JOY | 1.40× | |
| Career Orientation | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.66× | |
| Pet Ownership | JOY | 0.69× | |
| Design Affinity | PREMIUM | 0.81× |
Thought has an estimated audience of 3,770,780 people in Canada, concentrated in Ontario and Quebec.
62.0% of Thought fans are female, 38.0% are male, with an average age of 39.0 years.
Thought fans show strongest brand affinity for Real property (1.5×), Tradition (1.59×), and Western Union (1.6×) over the country average.
Thought fans in Canada are most concentrated in Ontario (reach ~2M), Quebec (reach ~1M), and British Columbia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Thought itself, the audience over-indexes on Tradition (1.59×), Western Union (1.6×), Britney Spears (1.68×), and Bored Panda (1.97×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Thought. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.