Rascasse Audience Intelligence

United States dollar Audience in United States

A data profile of the people who buy, follow and care about United States dollar in United States — modelled from more than twelve digital signal sources. United States dollar has an estimated audience of 22,663,372 people in United States.

#957among Topic in United States#157in Business & Career

The average United States dollar fan in United States is 43.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Paul Newman, Real property, Michael Caine, with strongest over-indexing on Paul Newman (6.23× the country average).

Demographically, the United States dollar audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical United States dollar fan in United States is balanced, around 43.0 years old, with strong Need for Security tendencies and a notable affinity for Paul Newman.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the United States dollar profile in United States.

Audience size
22.7M
in United States
Gender
51.8%♀
48.2% male
Age
43.0
average years
Country rank
#1402
Topic in United States
Fig. 01

Search interest · 12-month trend

+77%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of United States dollar fans

51.8% are female, 48.2% are male, average age 43.0.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for United States dollar audience in United States
MetricValue
Female51.8%
Male48.2%
Average age43.0
Estimated audience size22,663,372
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the United States dollar audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3919%
40-4923%
50+29%
Fig. 04

Worldwide distribution

36.0%

of the worldwide United States dollar audience comes from United States.

Worldwide audience distribution share by country for United States dollar
CountryShare
United States36.0%
Canada3.5%
Taiwan2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the United States dollar audience in United States is strongest.

Fig. 05

Top regions by affinity

United States dollar fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~600K11.03×
02California~6M2.40×
03Kansas~300K1.70×
04Washington, District of Columbia~100K1.42×
05Nebraska~100K1.31×
06Hawaii~100K1.27×
07Washington~600K1.23×
08Iowa~200K1.10×
09North Dakota~50K1.05×
10Nevada~200K1.02×
11New York~1M0.94×
12Oregon~200K0.94×
13Arizona~400K0.91×
14New Jersey~500K0.86×
15Texas~1.5M0.85×
16Virginia~500K0.84×
17Massachusetts~400K0.84×
18New Mexico~100K0.84×
19Alaska~40K0.81×
20Florida~1M0.80×
21Illinois~600K0.80×
22Colorado~300K0.80×
23Minnesota~300K0.78×
24Connecticut~200K0.76×
25Utah~200K0.76×
26Maryland~300K0.74×
27Idaho~80K0.73×
28Montana~40K0.69×
29Vermont~30K0.69×
30Louisiana~200K0.68×
31Rhode Island~50K0.66×
32Georgia~500K0.65×
33Delaware~40K0.65×
34New Hampshire~60K0.64×
35Arkansas~100K0.62×
36Indiana~300K0.61×
37Missouri~200K0.61×
38Oklahoma~200K0.61×
39Maine~50K0.61×
40North Carolina~400K0.60×
41Tennessee~300K0.59×
42Pennsylvania~400K0.57×
43Wisconsin~200K0.56×
44Kentucky~200K0.56×
45Mississippi~100K0.56×
46South Carolina~200K0.54×
47Michigan~300K0.53×
48Ohio~400K0.52×
49West Virginia~60K0.52×
50Alabama~200K0.51×
Fig. 06

Affinity by region

Affinity by region — United States dollar, United States
0.51×1.00×11.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United States dollar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United States dollar audience
#·InterestCategoryAffinity×
01Michael CaineMovies & TV6.25×
02Shirley MacLaineMovies & TV6.25×
03Once upon a timeMovies & TV6.25×
04George SorosBusiness & Career6.25×
05Paul NewmanMovies & TV6.23×
06E-TradeBusiness & Career3.21×
07PoliticoPolitics & Society2.95×
08New York PostNews2.34×
09Drudge ReportSports2.12×
10Real propertyHome & Garden2.02×
11Political scienceBusiness & Career1.90×
12Life insuranceBusiness & Career1.87×
13LinuxTechnology & Electronics1.85×
14Made in USABusiness & Career1.75×
15Chuck NorrisMovies & TV1.69×
16Vehicle insuranceCars & Mobility1.65×
17GeneticsKids & Family1.64×
18TicketmasterTravel & Leisure1.57×
19Ace HardwareHome & Garden1.57×
20DentistryBusiness & Career1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United States dollar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by United States dollar audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.43×
Career OrientationPOWER1.38×
Quality AwarenessPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by United States dollar audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
MindfulnessBALANCE0.88×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does United States dollar have in United States?

United States dollar has an estimated audience of 22,663,372 people in United States, concentrated in California and Texas.

02

What is the gender split and age of United States dollar fans?

51.8% of United States dollar fans are female, 48.2% are male, with an average age of 43.0 years.

03

Which brands do United States dollar fans like most?

United States dollar fans show strongest brand affinity for Paul Newman (6.23×), Real property (2.02×), and Michael Caine (6.25×) over the country average.

04

Where do United States dollar fans live in United States?

United States dollar fans in United States are most concentrated in California (reach ~6M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do United States dollar fans also like?

Beyond United States dollar itself, the audience over-indexes on Real property (2.02×), Michael Caine (6.25×), New York Post (2.34×), and Genetics (1.64×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See United States dollar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for United States dollar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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