United States dollar Audience in United States

United States dollar logo

United States dollar has an estimated audience of 22,663,372 people in United States. 51.8% are female, 48.2% are male, average age 43.0. Top regions: California, Texas, New York. Top brand affinities: Finnair, Capital One, Google Maps, CarGurus, Indeed.com.

The average United States dollar fan in United States is 43.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (675× the country average). Demographically, the United States dollar audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Travelling, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of United States dollar fans

Demographic split for United States dollar audience in United States
MetricValue
Female51.8%
Male48.2%
Average age43.0
Estimated audience size22,663,372

Audience persona

The typical United States dollar fan in United States is balanced, around 43.0 years old, with strong Travelling tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for United States dollar in United States
RegionReachAffinity
California5,802,4482.33×
Texas1,819,9330.93×
New York1,284,0461.01×
Florida1,283,2430.84×
Illinois662,0660.88×
Washington573,0181.26×
South Dakota568,18910.85×
Virginia527,5050.96×
New Jersey519,3640.9×
Georgia469,3790.67×
Pennsylvania432,6790.57×
North Carolina424,8010.62×
Arizona415,3040.9×
Massachusetts392,2460.88×
Ohio377,9700.54×
Maryland317,4530.81×
Colorado304,9330.85×
Michigan297,2960.5×
Kansas264,9691.48×
Oregon261,3201.01×
Tennessee258,3580.57×
Minnesota254,5750.78×
Indiana253,2830.61×
Nevada239,9741.09×
Missouri221,8730.61×
Iowa202,7681.09×
Wisconsin187,9010.55×
South Carolina179,6250.53×
Connecticut168,4220.74×
Utah163,2770.8×
Kentucky159,8540.56×
Louisiana150,9560.52×
Nebraska147,1171.29×
Oklahoma144,4450.57×
Alabama139,2410.44×
Hawaii125,2471.29×
Washington, District of Columbia114,4741.68×
Arkansas107,5960.58×
New Mexico92,7990.82×
Mississippi88,3040.47×
Idaho76,5510.67×
New Hampshire50,4790.57×
North Dakota46,5081×
Maine44,2330.54×
West Virginia41,6300.39×
Rhode Island41,0780.57×
Delaware36,3980.58×
Montana36,3740.58×
Alaska31,2030.64×
Vermont21,0550.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for United States dollar audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One13.19×Business & Career
Google Maps8.41×Internet & Social Media
CarGurus12.46×Cars & Mobility
Indeed.com8×Business & Career
Aaron Rodgers10.61×Sports
Diane Keaton9.64×Movies & TV
Google News8.55×News
Clint Eastwood12.99×Movies & TV
DeviantArt9.92×Internet & Social Media
Bruce Willis10.03×Movies & TV
Charlie Hunnam14.58×Movies & TV
Enterprise Rent-A-Car8.2×Cars & Mobility
Demi Moore12.24×Movies & TV
AccuWeather8.38×Home & Garden
Billy Bob Thornton10.98×Movies & TV
Beetlejuice6.07×Movies & TV
Aruba20.68×Travel & Leisure
Jeff Bezos13.46×Business & Career
Wattpad13.16×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by United States dollar audience
TraitClusterScore
TravellingTHRILL1.21
Need for SecurityCONSERVATISM1.2
Quality AwarenessPREMIUM1.2
Price SensitivityPREMIUM1.14
Risk AppetiteTHRILL1.11
Career OrientationPOWER1.1

Worldwide distribution

Worldwide audience distribution share by country for United States dollar
CountryShare
United States36.5%
Canada3.6%
Taiwan2.9%

See United States dollar audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does United States dollar have in United States?

United States dollar has an estimated audience of 22,663,372 people in United States, concentrated in California and Texas.

What is the gender split and age of United States dollar fans?

51.8% of United States dollar fans are female, 48.2% are male, with an average age of 43.0 years.

Which brands do United States dollar fans like most?

United States dollar fans show strongest brand affinity for Finnair (675×), Capital One (13.19×), and Google Maps (8.41×) over the country average.

Where do United States dollar fans live in United States?

United States dollar fans in United States are most concentrated in California (reach 5,802,448), Texas (reach 1,819,933), and New York (reach 1,284,046). These three regions account for the largest share of the active audience.

What other brands do United States dollar fans also like?

Beyond United States dollar itself, the audience over-indexes on Capital One (13.19×), Google Maps (8.41×), CarGurus (12.46×), and Indeed.com (8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for United States dollar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.