Backup Audience in Germany
Backup has an estimated audience of 1,335,462 people in Germany. 46.5% are female, 53.5% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Icon (magazine), Unique Gifts, Christmas Gift, Home Office, Haberler.
The average Backup fan in Germany is 41.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Icon (magazine), Unique Gifts, Christmas Gift, with strongest over-indexing on Icon (magazine) (9.53× the country average). Demographically, the Backup audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Backup fans
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 41.4 |
| Estimated audience size | 1,335,462 |
Audience persona
The typical Backup fan in Germany is balanced, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 296,222 | 1.01× |
| Bayern | 225,000 | 1.05× |
| Baden-Württemberg | 205,459 | 1.13× |
| Niedersachsen | 122,619 | 0.95× |
| Hessen | 113,967 | 1.12× |
| Sachsen | 77,943 | 1.19× |
| Rheinland-Pfalz | 64,683 | 0.97× |
| Berlin | 60,383 | 1.01× |
| Schleswig-Holstein | 43,784 | 0.91× |
| Brandenburg | 43,562 | 1.05× |
| Thüringen | 35,335 | 1.04× |
| Sachsen-Anhalt | 33,199 | 0.96× |
| Hamburg | 30,069 | 1× |
| Mecklenburg-Vorpommern | 23,293 | 0.91× |
| Saarland | 13,942 | 0.85× |
| Bremen | 9,762 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 9.53× | Arts & Culture |
| Unique Gifts | 2.18× | Shopping |
| Christmas Gift | 2.62× | Kids & Family |
| Home Office | 1.57× | Business & Career |
| Haberler | 1.59× | News |
| Birthday Gifts | 2.02× | Kids & Family |
| Loincloth | 3.46× | Fashion & Accessoires |
| Stucco | 2.69× | Home & Garden |
| Cuttack | 20× | Travel & Leisure |
| Snow White (Fables) | 1.88× | Literature |
| Jack White | 1.54× | Movies & TV |
| Corona (band) | 1.87× | Music & Radio |
| Yokosuka, Kanagawa | 20× | Travel & Leisure |
| Esra Erol | 4.1× | Movies & TV |
| Samanyolu Haber | 3.24× | Movies & TV |
| Metamorphoses | 1.93× | Literature |
| Elīna Garanča | 4.22× | Music & Radio |
| Home Delivery | 1.55× | Food & Beverages |
| Kodi (software) | 1.6× | Technology & Electronics |
| Irish Ferries | 5.33× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.92 |
| Patriotism | CONSERVATISM | 1.46 |
| Career Orientation | POWER | 1.16 |
| Pet Ownership | JOY | 1.14 |
| Early Adopter Mentality | POWER | 1.13 |
| Family Orientation | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 14.6% |
| United States | 14.0% |
| India | 4.2% |
See Backup audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Backup have in Germany?
Backup has an estimated audience of 1,335,462 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Backup fans?
46.5% of Backup fans are female, 53.5% are male, with an average age of 41.4 years.
Which brands do Backup fans like most?
Backup fans show strongest brand affinity for Icon (magazine) (9.53×), Unique Gifts (2.18×), and Christmas Gift (2.62×) over the country average.
Where do Backup fans live in Germany?
Backup fans in Germany are most concentrated in Nordrhein-Westfalen (reach 296,222), Bayern (reach 225,000), and Baden-Württemberg (reach 205,459). These three regions account for the largest share of the active audience.
What other brands do Backup fans also like?
Beyond Backup itself, the audience over-indexes on Unique Gifts (2.18×), Christmas Gift (2.62×), Home Office (1.57×), and Haberler (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Backup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.