Rascasse Audience Intelligence

Mill (grinding) Audience in Germany

A data profile of the people who buy, follow and care about Mill (grinding) in Germany — modelled from more than twelve digital signal sources. Mill (grinding) has an estimated audience of 757,746 people in Germany.

#3718among Topic in Germany#663in Travel & Leisure

The average Mill (grinding) fan in Germany is 43.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vorwerk (company), Rackspace, HVAC, with strongest over-indexing on Vorwerk (company) (25.55× the country average).

Demographically, the Mill (grinding) audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Healthy Lifestyle, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mill (grinding) fan in Germany is more female, around 43.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Vorwerk (company).

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mill (grinding) profile in Germany.

Audience size
758K
in Germany
Gender
71.1%♀
28.9% male
Age
43.0
average years
Country rank
#8298
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mill (grinding) fans

71.1% are female, 28.9% are male, average age 43.0.

Fig. 02

Gender split

71.1%
Female
28.9%
Male
Demographic split for Mill (grinding) audience in Germany
MetricValue
Female71.1%
Male28.9%
Average age43.0
Estimated audience size757,746
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Mill (grinding) audience in Germany
Age bracketShare%
16-197%
20-2916%
30-3926%
40-4929%
50+21%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Mill (grinding) audience comes from Germany.

Worldwide audience distribution share by country for Mill (grinding)
CountryShare
United States16.3%
Italy16.0%
France8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mill (grinding) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mill (grinding) fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~30K1.64×
02Nordrhein-Westfalen~200K1.41×
03Hessen~80K1.31×
04Berlin~40K1.25×
05Hamburg~20K1.13×
06Bremen~7K1.08×
07Rheinland-Pfalz~40K1.02×
08Baden-Württemberg~100K1.00×
09Bayern~100K0.99×
10Schleswig-Holstein~30K0.92×
11Saarland~9K0.92×
12Niedersachsen~70K0.90×
13Brandenburg~20K0.90×
14Sachsen-Anhalt~20K0.89×
15Sachsen~30K0.86×
16Mecklenburg-Vorpommern~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Mill (grinding), Germany
0.86×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mill (grinding) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mill (grinding) audience
#·InterestCategoryAffinity×
01RackspaceTechnology & Electronics191.89×
02Vorwerk (company)Home & Garden25.55×
03David TennantMovies & TV20.00×
04Food steamerHome & Garden20.00×
05Weighing scaleHealth15.80×
06TakisFood & Beverages14.65×
07Sam RockwellMovies & TV10.02×
08HVACHome & Garden7.99×
09ThermomixHome & Garden6.73×
10WalkingSports4.12×
11CateringFood & Beverages3.67×
12Garden centreHome & Garden3.29×
13Müller (company)Food & Beverages3.02×
14FamilyKids & Family2.71×
15QVCMovies & TV2.71×
16NatureHome & Garden2.66×
17TchiboShopping2.57×
18Obi (store)Shopping1.73×
19TagesschauMovies & TV1.62×
20GermanyTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mill (grinding) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mill (grinding) audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.69×
Community OrientationOPEN1.68×
Price SensitivityPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mill (grinding) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Career OrientationPOWER0.85×
Sports ActivityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mill (grinding) have in Germany?

Mill (grinding) has an estimated audience of 757,746 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mill (grinding) fans?

71.1% of Mill (grinding) fans are female, 28.9% are male, with an average age of 43.0 years.

03

Which brands do Mill (grinding) fans like most?

Mill (grinding) fans show strongest brand affinity for Vorwerk (company) (25.55×), Rackspace (191.89×), and HVAC (7.99×) over the country average.

04

Where do Mill (grinding) fans live in Germany?

Mill (grinding) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mill (grinding) fans also like?

Beyond Mill (grinding) itself, the audience over-indexes on Rackspace (191.89×), HVAC (7.99×), Thermomix (6.73×), and David Tennant (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Mill (grinding) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mill (grinding). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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