Mill (grinding) Audience in Germany
Mill (grinding) has an estimated audience of 757,746 people in Germany. 71.1% are female, 28.9% are male, average age 43.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vorwerk (company), Thermomix, Satire, German television comedy, Takis.
The average Mill (grinding) fan in Germany is 43.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vorwerk (company), Thermomix, Satire, with strongest over-indexing on Vorwerk (company) (20.55× the country average). Demographically, the Mill (grinding) audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Mill (grinding) fans
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 43.0 |
| Estimated audience size | 757,746 |
Audience persona
The typical Mill (grinding) fan in Germany is more female, around 43.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Vorwerk (company).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 208,493 | 1.26× |
| Bayern | 128,162 | 1.05× |
| Baden-Württemberg | 109,554 | 1.06× |
| Hessen | 83,040 | 1.44× |
| Niedersachsen | 65,584 | 0.89× |
| Berlin | 49,687 | 1.47× |
| Rheinland-Pfalz | 39,644 | 1.04× |
| Sachsen | 29,896 | 0.8× |
| Schleswig-Holstein | 24,899 | 0.92× |
| Hamburg | 21,598 | 1.26× |
| Brandenburg | 19,203 | 0.82× |
| Sachsen-Anhalt | 15,424 | 0.79× |
| Thüringen | 13,985 | 0.72× |
| Mecklenburg-Vorpommern | 9,718 | 0.67× |
| Bremen | 7,111 | 1.1× |
| Saarland | 6,642 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vorwerk (company) | 20.55× | Home & Garden |
| Thermomix | 7.71× | Home & Garden |
| Satire | 7.82× | Literature |
| German television comedy | 8.59× | Movies & TV |
| Takis | 20× | Food & Beverages |
| Weighing scale | 16.26× | Health |
| Sam Rockwell | 13.5× | Movies & TV |
| HVAC | 4.9× | Home & Garden |
| Tagesschau | 2.02× | Movies & TV |
| Walking | 4.18× | Sports |
| Allgäu | 5.44× | Travel & Leisure |
| Family | 1.86× | Kids & Family |
| Pets | 1.65× | Pets & Animals |
| Wetter.com | 2.23× | Home & Garden |
| Obi (store) | 1.86× | Shopping |
| Tchibo | 2.59× | Shopping |
| Ernsting's family | 3.07× | Shopping |
| Vacation rental | 3.45× | Travel & Leisure |
| Food steamer | 20× | Home & Garden |
| QVC | 2.74× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.72 |
| Healthy Lifestyle | BALANCE | 1.62 |
| Pet Ownership | JOY | 1.53 |
| Community Orientation | OPEN | 1.32 |
| LGBTQ+ Identity | OPEN | 1.3 |
| DIY Mentality | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| Italy | 16.0% |
| France | 8.2% |
See Mill (grinding) audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mill (grinding) have in Germany?
Mill (grinding) has an estimated audience of 757,746 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mill (grinding) fans?
71.1% of Mill (grinding) fans are female, 28.9% are male, with an average age of 43.0 years.
Which brands do Mill (grinding) fans like most?
Mill (grinding) fans show strongest brand affinity for Vorwerk (company) (20.55×), Thermomix (7.71×), and Satire (7.82×) over the country average.
Where do Mill (grinding) fans live in Germany?
Mill (grinding) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 208,493), Bayern (reach 128,162), and Baden-Württemberg (reach 109,554). These three regions account for the largest share of the active audience.
What other brands do Mill (grinding) fans also like?
Beyond Mill (grinding) itself, the audience over-indexes on Thermomix (7.71×), Satire (7.82×), German television comedy (8.59×), and Takis (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mill (grinding). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.