Steaming Audience in Germany
Steaming has an estimated audience of 754,299 people in Germany. 86.9% are female, 13.1% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Steaming fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Steaming audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.
Category: Home & Garden · Type: Topic
Demographics of Steaming fans
| Metric | Value |
|---|---|
| Female | 86.9% |
| Male | 13.1% |
| Average age | 42.0 |
| Estimated audience size | 754,299 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 188,162 | 1.14× |
| Bayern | 112,341 | 0.93× |
| Baden-Württemberg | 98,126 | 0.95× |
| Niedersachsen | 78,407 | 1.07× |
| Hessen | 48,746 | 0.85× |
| Sachsen | 41,993 | 1.14× |
| Rheinland-Pfalz | 37,549 | 0.99× |
| Berlin | 34,493 | 1.02× |
| Schleswig-Holstein | 26,514 | 0.98× |
| Sachsen-Anhalt | 25,468 | 1.3× |
| Brandenburg | 22,008 | 0.94× |
| Thüringen | 20,903 | 1.09× |
| Hamburg | 16,253 | 0.95× |
| Mecklenburg-Vorpommern | 12,769 | 0.89× |
| Saarland | 7,207 | 0.78× |
| Bremen | 6,334 | 0.98× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.68 |
| Pet Ownership | JOY | 1.58 |
| Indulgence | JOY | 1.44 |
| LGBTQ+ Identity | OPEN | 1.4 |
| DIY Mentality | THRILL | 1.39 |
| Design Affinity | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Ukraine | 10.4% |
| Taiwan | 9.8% |
| Peru | 7.7% |
See Steaming audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Steaming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.