Parkrun Audience in Germany
Parkrun has an estimated audience of 234,279 people in Germany. 55.0% are female, 45.0% are male, average age 44.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: 10,000 metres, Chicago Marathon, strava, New York City Marathon, 5K run.
The average Parkrun fan in Germany is 44.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include 10,000 metres, Chicago Marathon, strava, with strongest over-indexing on 10,000 metres (44.07× the country average). Demographically, the Parkrun audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event
Demographics of Parkrun fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 44.3 |
| Estimated audience size | 234,279 |
Audience persona
The typical Parkrun fan in Germany is balanced, around 44.3 years old, with strong Sustainability tendencies and a notable affinity for 10,000 metres.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 56,965 | 1.11× |
| Baden-Württemberg | 54,473 | 1.7× |
| Bayern | 43,003 | 1.14× |
| Hessen | 26,599 | 1.49× |
| Niedersachsen | 21,399 | 0.94× |
| Rheinland-Pfalz | 18,519 | 1.58× |
| Berlin | 15,859 | 1.51× |
| Sachsen | 11,192 | 0.97× |
| Hamburg | 6,786 | 1.28× |
| Schleswig-Holstein | 6,212 | 0.74× |
| Brandenburg | 4,356 | 0.6× |
| Saarland | 2,386 | 0.83× |
| Bremen | 2,255 | 1.13× |
| Sachsen-Anhalt | 2,022 | 0.33× |
| Mecklenburg-Vorpommern | 1,689 | 0.38× |
| Thüringen | 1,561 | 0.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 10,000 metres | 44.07× | Sports |
| Chicago Marathon | 62.48× | Sports |
| strava | 34.38× | Sports |
| New York City Marathon | 43.57× | Sports |
| 5K run | 19.03× | Sports |
| Middle-distance running | 18.53× | Sports |
| Fun run | 22.57× | Sports |
| Fitbit | 20× | Technology & Electronics |
| Bicycle helmet | 16.76× | Cars & Mobility |
| Cross country running | 15.98× | Sports |
| World Marathon Majors | 53.49× | Sports |
| Road running | 8.77× | Sports |
| Garmin Forerunner | 24.06× | Technology & Electronics |
| 800 metres | 18.85× | Sports |
| Kiel | 11.44× | Travel & Leisure |
| Mile run | 18.04× | Sports |
| Komoot | 11.59× | Sports |
| Sports bra | 12.48× | Fashion & Accessoires |
| Colnago | 12.49× | Cars & Mobility |
| Orbea | 13.62× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.11 |
| Sports Activity | POWER | 1.99 |
| Healthy Lifestyle | BALANCE | 1.76 |
| Quality Awareness | PREMIUM | 1.75 |
| Early Adopter Mentality | POWER | 1.65 |
| Family Orientation | CONSERVATISM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 45.3% |
| Australia | 10.5% |
| United States | 9.4% |
See Parkrun audiences in other countries
More Sports audiences in Germany
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
- 2. Bundesliga (13,064,500)
- Formula One (7,925,251)
Frequently asked questions
How many fans does Parkrun have in Germany?
Parkrun has an estimated audience of 234,279 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Parkrun fans?
55.0% of Parkrun fans are female, 45.0% are male, with an average age of 44.3 years.
Which brands do Parkrun fans like most?
Parkrun fans show strongest brand affinity for 10,000 metres (44.07×), Chicago Marathon (62.48×), and strava (34.38×) over the country average.
Where do Parkrun fans live in Germany?
Parkrun fans in Germany are most concentrated in Nordrhein-Westfalen (reach 56,965), Baden-Württemberg (reach 54,473), and Bayern (reach 43,003). These three regions account for the largest share of the active audience.
What other brands do Parkrun fans also like?
Beyond Parkrun itself, the audience over-indexes on Chicago Marathon (62.48×), strava (34.38×), New York City Marathon (43.57×), and 5K run (19.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Parkrun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.