Rascasse Audience Intelligence

Parkrun Audience in Germany

A data profile of the people who buy, follow and care about Parkrun in Germany — modelled from more than twelve digital signal sources. Parkrun has an estimated audience of 234,427 people in Germany.

#293among Event in Germany#1666in Sports

The average Parkrun fan in Germany is 44.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include 10,000 metres, Chicago Marathon, strava, with strongest over-indexing on 10,000 metres (44.07× the country average).

Demographically, the Parkrun audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Sports Activity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Parkrun fan in Germany is balanced, around 44.3 years old, with strong Sports Activity tendencies and a notable affinity for 10,000 metres.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Parkrun profile in Germany.

Audience size
234K
in Germany
Gender
55.0%♀
45.0% male
Age
44.3
average years
Country rank
#20505
Event in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Parkrun fans

55.0% are female, 45.0% are male, average age 44.3.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Parkrun audience in Germany
MetricValue
Female55.0%
Male45.0%
Average age44.3
Estimated audience size234,427
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Parkrun audience in Germany
Age bracketShare%
16-1910%
20-2915%
30-3921%
40-4922%
50+32%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Parkrun audience comes from Germany.

Worldwide audience distribution share by country for Parkrun
CountryShare
United Kingdom45.2%
Australia10.5%
United States9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parkrun audience in Germany is strongest.

Fig. 05

Top regions by affinity

Parkrun fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~50K1.60×
02Rheinland-Pfalz~20K1.44×
03Hessen~30K1.42×
04Berlin~10K1.40×
05Hamburg~6K1.20×
06Bayern~40K1.11×
07Bremen~2K1.10×
08Nordrhein-Westfalen~60K1.08×
09Sachsen~10K1.01×
10Saarland~3K0.94×
11Niedersachsen~20K0.93×
12Schleswig-Holstein~7K0.80×
13Brandenburg~6K0.79×
14Mecklenburg-Vorpommern~4K0.79×
15Thüringen~4K0.75×
16Sachsen-Anhalt~4K0.74×
Fig. 06

Affinity by region

Affinity by region — Parkrun, Germany
0.74×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parkrun audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parkrun audience
#·InterestCategoryAffinity×
01Chicago MarathonSports62.48×
02World Marathon MajorsSports53.49×
0310,000 metresSports44.07×
04New York City MarathonSports43.57×
05stravaSports34.38×
06Garmin ForerunnerTechnology & Electronics24.06×
07Fun runSports22.57×
08FitbitTechnology & Electronics20.00×
095K runSports19.03×
10800 metresSports18.85×
11Middle-distance runningSports18.53×
12Mile runSports18.04×
13Bicycle helmetCars & Mobility16.76×
14Cross country runningSports15.98×
15OrbeaCars & Mobility13.62×
16ColnagoCars & Mobility12.49×
17Sports braFashion & Accessoires12.48×
18KomootSports11.59×
19KielTravel & Leisure11.44×
20Road runningSports8.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parkrun audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Parkrun audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.37×
Risk AppetiteTHRILL2.30×
TravellingTHRILL1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Parkrun audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.56×
Price SensitivityPREMIUM0.57×
Social Media UsageJOY0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Parkrun have in Germany?

Parkrun has an estimated audience of 234,427 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Parkrun fans?

55.0% of Parkrun fans are female, 45.0% are male, with an average age of 44.3 years.

03

Which brands do Parkrun fans like most?

Parkrun fans show strongest brand affinity for 10,000 metres (44.07×), Chicago Marathon (62.48×), and strava (34.38×) over the country average.

04

Where do Parkrun fans live in Germany?

Parkrun fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Baden-Württemberg (reach ~50K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Parkrun fans also like?

Beyond Parkrun itself, the audience over-indexes on Chicago Marathon (62.48×), strava (34.38×), New York City Marathon (43.57×), and 5K run (19.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Parkrun audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Parkrun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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