Rascasse Audience Intelligence

Kiel Audience in Germany

A data profile of the people who buy, follow and care about Kiel in Germany — modelled from more than twelve digital signal sources. Kiel has an estimated audience of 1,837,961 people in Germany.

#48among City in Germany#230among POI in Germany#291in Travel & Leisure

The average Kiel fan in Germany is 41.9 years old, balanced, and lives primarily in Schleswig-Holstein.

The audience is concentrated in Schleswig-Holstein, Nordrhein-Westfalen, Niedersachsen.

Top brand affinities include Holstein Kiel, Roland Kaiser, VfL Osnabrück, with strongest over-indexing on Holstein Kiel (9.76× the country average).

Demographically, the Kiel audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kiel fan in Germany is balanced, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Holstein Kiel.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kiel profile in Germany.

Audience size
1.8M
in Germany
Gender
51.4%♀
48.6% male
Age
41.9
average years
Country rank
#3658
POI in Germany
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kiel fans

51.4% are female, 48.6% are male, average age 41.9.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Kiel audience in Germany
MetricValue
Female51.4%
Male48.6%
Average age41.9
Estimated audience size1,837,961
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Kiel audience in Germany
Age bracketShare%
16-1910%
20-2920%
30-3922%
40-4926%
50+22%
Fig. 04

Worldwide distribution

62.2%

of the worldwide Kiel audience comes from Germany.

Worldwide audience distribution share by country for Kiel
CountryShare
Germany62.2%
Japan6.8%
Netherlands4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kiel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kiel fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~500K7.80×
02Hamburg~70K1.65×
03Bremen~10K0.77×
04Niedersachsen~100K0.74×
05Mecklenburg-Vorpommern~30K0.72×
06Nordrhein-Westfalen~200K0.50×
07Berlin~40K0.49×
08Hessen~70K0.48×
09Sachsen-Anhalt~20K0.44×
10Brandenburg~20K0.43×
11Sachsen~40K0.42×
12Thüringen~20K0.42×
13Rheinland-Pfalz~40K0.41×
14Baden-Württemberg~100K0.40×
15Bayern~100K0.38×
16Saarland~7K0.32×
Fig. 06

Affinity by region

Affinity by region — Kiel, Germany
0.32×1.00×7.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kiel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kiel audience
#·InterestCategoryAffinity×
01SG Flensburg-HandewittSports11.44×
02Bob OdenkirkMovies & TV10.09×
03Holstein KielSports9.76×
04Poland national football teamSports9.06×
05VfL OsnabrückSports7.92×
06SpVgg Greuther FürthSports6.97×
07Lothar MatthäusSports5.99×
08Maite KellyMusic & Radio5.81×
09Eintracht BraunschweigSports5.69×
101. FC Union BerlinSports4.85×
11Frauen-BundesligaSports4.83×
12VfL BochumSports4.72×
13Roland KaiserMusic & Radio4.05×
14F.C. Hansa RostockSports3.58×
15RB LeipzigSports3.18×
16TransfermarktSports2.46×
17Borussia MönchengladbachSports2.34×
18VfB StuttgartSports2.24×
19Müller (company)Food & Beverages1.89×
20NatureHome & Garden1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kiel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kiel audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.60×
Community OrientationOPEN1.53×
Risk AppetiteTHRILL1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kiel audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.77×
Luxury OrientationPREMIUM0.78×
Early Adopter MentalityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kiel have in Germany?

Kiel has an estimated audience of 1,837,961 people in Germany, concentrated in Schleswig-Holstein and Nordrhein-Westfalen.

02

What is the gender split and age of Kiel fans?

51.4% of Kiel fans are female, 48.6% are male, with an average age of 41.9 years.

03

Which brands do Kiel fans like most?

Kiel fans show strongest brand affinity for Holstein Kiel (9.76×), Roland Kaiser (4.05×), and VfL Osnabrück (7.92×) over the country average.

04

Where do Kiel fans live in Germany?

Kiel fans in Germany are most concentrated in Schleswig-Holstein (reach ~500K), Nordrhein-Westfalen (reach ~200K), and Niedersachsen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kiel fans also like?

Beyond Kiel itself, the audience over-indexes on Roland Kaiser (4.05×), VfL Osnabrück (7.92×), Eintracht Braunschweig (5.69×), and Maite Kelly (5.81×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Kiel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kiel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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