Kiel Audience in Germany
Kiel has an estimated audience of 1,837,961 people in Germany. 51.4% are female, 48.6% are male, average age 41.9. Top regions: Schleswig-Holstein, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Progressive rock, Home Office, Israel, Loincloth, Time (magazine).
The average Kiel fan in Germany is 41.9 years old, balanced, and lives primarily in Schleswig-Holstein. The audience is concentrated in Schleswig-Holstein, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Progressive rock, Home Office, Israel, with strongest over-indexing on Progressive rock (3.54× the country average). Demographically, the Kiel audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Kiel fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 41.9 |
| Estimated audience size | 1,837,961 |
Audience persona
The typical Kiel fan in Germany is balanced, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Schleswig-Holstein | 472,425 | 7.16× |
| Nordrhein-Westfalen | 215,837 | 0.54× |
| Niedersachsen | 136,852 | 0.77× |
| Bayern | 121,267 | 0.41× |
| Baden-Württemberg | 107,099 | 0.43× |
| Hamburg | 73,506 | 1.77× |
| Hessen | 72,571 | 0.52× |
| Berlin | 44,843 | 0.55× |
| Rheinland-Pfalz | 39,491 | 0.43× |
| Sachsen | 39,243 | 0.44× |
| Mecklenburg-Vorpommern | 25,200 | 0.72× |
| Brandenburg | 24,900 | 0.44× |
| Sachsen-Anhalt | 20,489 | 0.43× |
| Thüringen | 19,880 | 0.42× |
| Bremen | 12,410 | 0.79× |
| Saarland | 6,873 | 0.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.54× | Music & Radio |
| Home Office | 1.59× | Business & Career |
| Israel | 1.62× | Travel & Leisure |
| Loincloth | 2.38× | Fashion & Accessoires |
| Time (magazine) | 1.62× | News |
| Emperor Entertainment Group | 2.44× | Business & Career |
| Home Delivery | 1.75× | Food & Beverages |
| Buddy – The Buddy Holly Story | 3.01× | Music & Radio |
| Matala, Crete | 5.86× | Travel & Leisure |
| Google Analytics | 1.54× | Internet & Social Media |
| Bully (2011 film) | 3.33× | Movies & TV |
| Noodle (Gorillaz) | 1.71× | Music & Radio |
| Alaska | 1.9× | Travel & Leisure |
| Gumbal | 2.87× | Cars & Mobility |
| Carrie (novel) | 2.8× | Literature |
| Headhunters (film) | 2.25× | Movies & TV |
| Chorzów | 11.44× | Travel & Leisure |
| Scratching post | 2.73× | Pets & Animals |
| Hostelworld | 2.87× | Travel & Leisure |
| Building insulation | 2× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.41 |
| Pet Ownership | JOY | 1.25 |
| Sustainability | BALANCE | 1.22 |
| Community Orientation | OPEN | 1.21 |
| Career Orientation | POWER | 1.14 |
| Family Orientation | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 62.5% |
| Japan | 6.8% |
| Netherlands | 3.9% |
See Kiel audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Kiel have in Germany?
Kiel has an estimated audience of 1,837,961 people in Germany, concentrated in Schleswig-Holstein and Nordrhein-Westfalen.
What is the gender split and age of Kiel fans?
51.4% of Kiel fans are female, 48.6% are male, with an average age of 41.9 years.
Which brands do Kiel fans like most?
Kiel fans show strongest brand affinity for Progressive rock (3.54×), Home Office (1.59×), and Israel (1.62×) over the country average.
Where do Kiel fans live in Germany?
Kiel fans in Germany are most concentrated in Schleswig-Holstein (reach 472,425), Nordrhein-Westfalen (reach 215,837), and Niedersachsen (reach 136,852). These three regions account for the largest share of the active audience.
What other brands do Kiel fans also like?
Beyond Kiel itself, the audience over-indexes on Home Office (1.59×), Israel (1.62×), Loincloth (2.38×), and Time (magazine) (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kiel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.