Parkrun Audience in United States
Parkrun has an estimated audience of 431,930 people in United States. 56.3% are female, 43.7% are male, average age 39.0. Top regions: California, Florida, Texas.
The average Parkrun fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Demographically, the Parkrun audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Sustainability, Sports Activity.
Category: Sports · Type: Event
Demographics of Parkrun fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 39.0 |
| Estimated audience size | 431,930 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 41,931 | 0.88× |
| Florida | 29,263 | 1× |
| Texas | 25,294 | 0.68× |
| New York | 19,577 | 0.81× |
| Washington | 19,271 | 2.22× |
| Maryland | 19,184 | 2.58× |
| Massachusetts | 18,963 | 2.23× |
| Virginia | 17,022 | 1.62× |
| North Carolina | 15,942 | 1.23× |
| Michigan | 14,858 | 1.32× |
| Ohio | 14,671 | 1.1× |
| Pennsylvania | 13,808 | 0.95× |
| Illinois | 12,216 | 0.85× |
| New Jersey | 11,666 | 1.06× |
| Oregon | 9,204 | 1.86× |
| Georgia | 8,602 | 0.65× |
| Colorado | 7,525 | 1.11× |
| Minnesota | 6,911 | 1.12× |
| Washington, District of Columbia | 6,186 | 4.77× |
| Wisconsin | 5,786 | 0.89× |
| Arizona | 4,724 | 0.54× |
| Indiana | 4,458 | 0.56× |
| Tennessee | 4,395 | 0.51× |
| Kentucky | 3,844 | 0.71× |
| Utah | 3,205 | 0.83× |
| Connecticut | 3,110 | 0.72× |
| Missouri | 2,989 | 0.43× |
| Kansas | 2,948 | 0.87× |
| South Carolina | 2,815 | 0.43× |
| Maine | 2,715 | 1.75× |
| Nevada | 2,613 | 0.63× |
| Alabama | 2,456 | 0.41× |
| West Virginia | 2,301 | 1.14× |
| Iowa | 2,213 | 0.62× |
| Idaho | 2,193 | 1.01× |
| Arkansas | 1,917 | 0.54× |
| Oklahoma | 1,719 | 0.36× |
| Louisiana | 1,599 | 0.29× |
| New Hampshire | 1,407 | 0.83× |
| Mississippi | 1,259 | 0.35× |
| Rhode Island | 1,181 | 0.86× |
| Hawaii | 1,113 | 0.6× |
| Vermont | 929 | 1.23× |
| Nebraska | 898 | 0.41× |
| Alaska | 889 | 0.96× |
| Delaware | 846 | 0.71× |
| Montana | 839 | 0.7× |
| New Mexico | 775 | 0.36× |
| South Dakota | 765 | 0.77× |
| North Dakota | 745 | 0.84× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.98 |
| Sports Activity | POWER | 1.94 |
| Healthy Lifestyle | BALANCE | 1.58 |
| LGBTQ+ Identity | OPEN | 1.52 |
| Luxury Orientation | PREMIUM | 1.39 |
| Design Affinity | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 45.3% |
| Australia | 10.5% |
| United States | 9.4% |
See Parkrun audiences in other countries
More Sports audiences in United States
- NFL (119,706,874)
- NBA (91,514,318)
- MLB (63,450,411)
- FIFA World Cup (61,294,206)
- Ultimate Fighting Championship (40,015,324)
How to read this data
Audience size is the estimated number of people in United States who actively search for Parkrun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.