Running club Audience in Germany
Running club has an estimated audience of 588,582 people in Germany. 51.1% are female, 48.9% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Men's Health (magazine), Livemusic, Natural foods, Ryanair, Saucony.
The average Running club fan in Germany is 34.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Men's Health (magazine), Livemusic, Natural foods, with strongest over-indexing on Men's Health (magazine) (23.52× the country average). Demographically, the Running club audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Touchpoint
Demographics of Running club fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 34.8 |
| Estimated audience size | 588,582 |
Audience persona
The typical Running club fan in Germany is balanced, around 34.8 years old, with strong Sports Activity tendencies and a notable affinity for Men's Health (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 148,159 | 1.15× |
| Bayern | 125,753 | 1.33× |
| Baden-Württemberg | 112,176 | 1.4× |
| Hessen | 56,713 | 1.26× |
| Berlin | 50,945 | 1.94× |
| Niedersachsen | 41,663 | 0.73× |
| Rheinland-Pfalz | 26,133 | 0.89× |
| Hamburg | 23,270 | 1.75× |
| Sachsen | 18,646 | 0.65× |
| Schleswig-Holstein | 15,220 | 0.72× |
| Brandenburg | 13,165 | 0.72× |
| Thüringen | 7,875 | 0.53× |
| Sachsen-Anhalt | 6,556 | 0.43× |
| Bremen | 6,093 | 1.21× |
| Mecklenburg-Vorpommern | 5,766 | 0.51× |
| Saarland | 5,732 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Men's Health (magazine) | 23.52× | Fashion & Accessoires |
| Livemusic | 4.31× | Music & Radio |
| Natural foods | 5.31× | Food & Beverages |
| Ryanair | 2.86× | Travel & Leisure |
| Saucony | 16.02× | Sports |
| Tagesschau | 2.05× | Movies & TV |
| Tour de France | 5.88× | Sports |
| Cross country running | 7.71× | Sports |
| FIFA World Cup | 2.11× | Sports |
| Chicago Marathon | 15.02× | Sports |
| Mountain biking | 3.83× | Sports |
| Transfermarkt | 2.49× | Sports |
| Berlin Marathon | 12.79× | Sports |
| Fressnapf | 3.16× | Shopping |
| Alpine skiing | 2.88× | Sports |
| Bundesliga | 1.66× | Sports |
| UEFA Champions League | 1.82× | Sports |
| Nike | 2.49× | Fashion & Accessoires |
| Boulanger | 10.01× | Shopping |
| Ornamental plant | 2.88× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.89 |
| Sustainability | BALANCE | 1.69 |
| Indulgence | JOY | 1.44 |
| Healthy Lifestyle | BALANCE | 1.38 |
| Urban Lifestyle | OPEN | 1.34 |
| Luxury Orientation | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 6.3% |
| Germany | 5.9% |
See Running club audiences in other countries
More Sports audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Running club have in Germany?
Running club has an estimated audience of 588,582 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Running club fans?
51.1% of Running club fans are female, 48.9% are male, with an average age of 34.8 years.
Which brands do Running club fans like most?
Running club fans show strongest brand affinity for Men's Health (magazine) (23.52×), Livemusic (4.31×), and Natural foods (5.31×) over the country average.
Where do Running club fans live in Germany?
Running club fans in Germany are most concentrated in Nordrhein-Westfalen (reach 148,159), Bayern (reach 125,753), and Baden-Württemberg (reach 112,176). These three regions account for the largest share of the active audience.
What other brands do Running club fans also like?
Beyond Running club itself, the audience over-indexes on Livemusic (4.31×), Natural foods (5.31×), Ryanair (2.86×), and Saucony (16.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Running club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.