Rascasse Audience Intelligence

Running club Audience in United States

A data profile of the people who buy, follow and care about Running club in United States — modelled from more than twelve digital signal sources. Running club has an estimated audience of 1,658,417 people in United States.

#230among Touchpoint in United States#1468in Sports

The average Running club fan in United States is 35.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Physical fitness, Nike, CrossFit, with strongest over-indexing on Physical fitness (1.92× the country average).

Demographically, the Running club audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Running club fan in United States is more male, around 35.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Physical fitness.

Category: Sports · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Running club profile in United States.

Audience size
1.7M
in United States
Gender
42.4%♀
57.6% male
Age
35.7
average years
Country rank
#16460
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Running club fans

42.4% are female, 57.6% are male, average age 35.7.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Running club audience in United States
MetricValue
Female42.4%
Male57.6%
Average age35.7
Estimated audience size1,658,417
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Running club audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3919%
40-4918%
50+13%
Fig. 04

Worldwide distribution

16.7%

of the worldwide Running club audience comes from United States.

Worldwide audience distribution share by country for Running club
CountryShare
United States16.7%
Japan6.3%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Running club audience in United States is strongest.

Fig. 05

Top regions by affinity

Running club fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~4K1.74×
02California~300K1.46×
03New York~100K1.44×
04New Jersey~60K1.39×
05Kansas~20K1.38×
06Florida~100K1.29×
07Connecticut~20K1.26×
08Massachusetts~40K1.20×
09North Carolina~60K1.16×
10Maryland~30K1.14×
11Texas~200K1.13×
12Virginia~50K1.13×
13Washington, District of Columbia~6K1.12×
14New Hampshire~7K1.11×
15Georgia~60K1.08×
16Colorado~30K1.07×
17Rhode Island~6K1.07×
18Illinois~60K1.03×
19Oregon~20K1.02×
20Hawaii~7K1.02×
21Pennsylvania~60K1.00×
22Washington~30K0.99×
23Delaware~5K0.99×
24Alaska~3K0.97×
25Utah~10K0.96×
26Iowa~10K0.95×
27South Dakota~4K0.94×
28North Dakota~3K0.94×
29Arizona~30K0.93×
30South Carolina~20K0.93×
31Maine~6K0.93×
32Montana~4K0.93×
33New Mexico~8K0.92×
34Ohio~50K0.91×
35Minnesota~20K0.91×
36Nebraska~8K0.91×
37Michigan~40K0.90×
38Louisiana~20K0.90×
39Mississippi~10K0.90×
40Idaho~7K0.90×
41Wisconsin~20K0.89×
42West Virginia~7K0.89×
43Oklahoma~20K0.88×
44Tennessee~30K0.86×
45Indiana~30K0.86×
46Alabama~20K0.85×
47Nevada~10K0.85×
48Arkansas~10K0.85×
49Kentucky~20K0.84×
50Missouri~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Running club, United States
0.82×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Running club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Running club audience
#·InterestCategoryAffinity×
01Winter Olympic GamesSports6.92×
02Half marathonSports6.64×
03White wineFood & Beverages6.29×
04Family carCars & Mobility5.19×
05Red wineFood & Beverages5.11×
06Natural foodsFood & Beverages4.92×
07High-intensity interval trainingSports4.59×
08Outback SteakhouseFood & Beverages4.05×
09CrossFitSports3.98×
10Track and fieldSports3.33×
11NikeFashion & Accessoires3.30×
12PhilanthropyArts & Culture3.05×
13Bass guitarMusic & Radio2.64×
14RefrigeratorHome & Garden2.63×
15HobbyHome & Garden2.13×
16Trader Joe'sShopping2.03×
17Physical fitnessSports1.92×
18FIFA World CupSports1.83×
19SpotifyInternet & Social Media1.77×
20ShoesFashion & Accessoires1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Running club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Running club audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.00×
IndulgenceJOY1.75×
Family OrientationCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Running club audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.67×
Quality AwarenessPREMIUM0.74×
Need for SecurityCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Running club have in United States?

Running club has an estimated audience of 1,658,417 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Running club fans?

42.4% of Running club fans are female, 57.6% are male, with an average age of 35.7 years.

03

Which brands do Running club fans like most?

Running club fans show strongest brand affinity for Physical fitness (1.92×), Nike (3.3×), and CrossFit (3.98×) over the country average.

04

Where do Running club fans live in United States?

Running club fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Running club fans also like?

Beyond Running club itself, the audience over-indexes on Nike (3.3×), CrossFit (3.98×), Track and field (3.33×), and Winter Olympic Games (6.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Running club audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Running club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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