Running club Audience in United States

Running club logo

Running club has an estimated audience of 1,658,417 people in United States. 42.4% are female, 57.6% are male, average age 35.7. Top regions: California, Texas, New York. Top brand affinities: Vocal harmony, Historic site, Grinch, Governor of Michigan, Goop.

The average Running club fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Vocal harmony, Historic site, Grinch, with strongest over-indexing on Vocal harmony (10.87× the country average). Demographically, the Running club audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Touchpoint

Demographics of Running club fans

Demographic split for Running club audience in United States
MetricValue
Female42.4%
Male57.6%
Average age35.7
Estimated audience size1,658,417

Audience persona

The typical Running club fan in United States is more male, around 35.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Running club in United States
RegionReachAffinity
California354,5621.94×
Texas180,5721.27×
New York174,2961.88×
Florida161,9211.44×
Illinois67,1241.21×
New Jersey62,1291.47×
Pennsylvania59,9301.07×
Georgia59,8491.17×
North Carolina59,4121.19×
Virginia53,1021.31×
Massachusetts50,8881.56×
Michigan45,2601.04×
Washington44,9441.35×
Ohio44,2790.87×
Maryland35,5031.25×
Arizona32,9240.97×
Colorado32,9121.26×
Oregon26,5201.4×
Minnesota26,3491.11×
Indiana25,1880.83×
Tennessee25,1550.76×
Missouri21,0860.79×
Wisconsin20,7480.83×
South Carolina20,1550.81×
Connecticut19,4811.17×
Louisiana15,2610.71×
Utah14,8741×
Oklahoma13,6160.74×
Alabama13,5880.59×
Nevada12,8150.8×
Kentucky12,4430.6×
Kansas12,0920.93×
Iowa10,8050.79×
Hawaii9,9191.39×
Mississippi8,0230.59×
Washington, District of Columbia7,6071.53×
Arkansas7,2930.53×
Rhode Island6,3721.21×
New Mexico6,3050.76×
Nebraska5,9650.72×
New Hampshire5,8380.89×
Idaho5,6890.68×
Maine5,2660.89×
Delaware4,0600.89×
Montana3,3500.73×
South Dakota3,3060.86×
West Virginia3,2340.42×
Alaska2,6130.74×
Vermont2,5310.87×
Wyoming1,7440.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Running club audience
BrandAffinityCategory
Vocal harmony10.87×Music & Radio
Historic site10.05×Arts & Culture
Grinch6.9×Movies & TV
Governor of Michigan11.46×Politics & Society
Goop7.49×Internet & Social Media
Combat sport2.13×Sports
Mathcore10.16×Music & Radio
Natural rubber2.6×Cars & Mobility
Hipster11.56×Politics & Society
Fairy godmother8.97×Literature
Cherish (group)11.68×Music & Radio
Hibachi8.31×Food & Beverages
JDSU3.13×Business & Career
The Historian14.99×Literature
Wok6.22×Food & Beverages
Bank account2.29×Business & Career
TV Fanatic9.72×Movies & TV
La Jolla8.35×Travel & Leisure
Nebraska Cornhuskers football3.26×Sports
Google Home5.51×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Running club audience
TraitClusterScore
Early Adopter MentalityPOWER2.25
LGBTQ+ IdentityOPEN1.71
SustainabilityBALANCE1.67
Luxury OrientationPREMIUM1.65
Sports ActivityPOWER1.52
Design AffinityPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Running club
CountryShare
United States16.7%
Japan6.3%
Germany5.9%

See Running club audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Running club have in United States?

Running club has an estimated audience of 1,658,417 people in United States, concentrated in California and Texas.

What is the gender split and age of Running club fans?

42.4% of Running club fans are female, 57.6% are male, with an average age of 35.7 years.

Which brands do Running club fans like most?

Running club fans show strongest brand affinity for Vocal harmony (10.87×), Historic site (10.05×), and Grinch (6.9×) over the country average.

Where do Running club fans live in United States?

Running club fans in United States are most concentrated in California (reach 354,562), Texas (reach 180,572), and New York (reach 174,296). These three regions account for the largest share of the active audience.

What other brands do Running club fans also like?

Beyond Running club itself, the audience over-indexes on Historic site (10.05×), Grinch (6.9×), Governor of Michigan (11.46×), and Goop (7.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Running club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.