Running club Audience in United States

Running club has an estimated audience of 1,658,417 people in United States. 42.4% are female, 57.6% are male, average age 35.7. Top regions: California, Texas, New York. Top brand affinities: Indeed.com, Google Maps, Capital One, Enterprise Rent-A-Car, Ronnie Coleman.
The average Running club fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Indeed.com, Google Maps, Capital One, with strongest over-indexing on Indeed.com (12.64× the country average). Demographically, the Running club audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Touchpoint
Demographics of Running club fans
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 35.7 |
| Estimated audience size | 1,658,417 |
Audience persona
The typical Running club fan in United States is more male, around 35.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Indeed.com.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 354,562 | 1.94× |
| Texas | 180,572 | 1.27× |
| New York | 174,296 | 1.88× |
| Florida | 161,921 | 1.44× |
| Illinois | 67,124 | 1.21× |
| New Jersey | 62,129 | 1.47× |
| Pennsylvania | 59,930 | 1.07× |
| Georgia | 59,849 | 1.17× |
| North Carolina | 59,412 | 1.19× |
| Virginia | 53,102 | 1.31× |
| Massachusetts | 50,888 | 1.56× |
| Michigan | 45,260 | 1.04× |
| Washington | 44,944 | 1.35× |
| Ohio | 44,279 | 0.87× |
| Maryland | 35,503 | 1.25× |
| Arizona | 32,924 | 0.97× |
| Colorado | 32,912 | 1.26× |
| Oregon | 26,520 | 1.4× |
| Minnesota | 26,349 | 1.11× |
| Indiana | 25,188 | 0.83× |
| Tennessee | 25,155 | 0.76× |
| Missouri | 21,086 | 0.79× |
| Wisconsin | 20,748 | 0.83× |
| South Carolina | 20,155 | 0.81× |
| Connecticut | 19,481 | 1.17× |
| Louisiana | 15,261 | 0.71× |
| Utah | 14,874 | 1× |
| Oklahoma | 13,616 | 0.74× |
| Alabama | 13,588 | 0.59× |
| Nevada | 12,815 | 0.8× |
| Kentucky | 12,443 | 0.6× |
| Kansas | 12,092 | 0.93× |
| Iowa | 10,805 | 0.79× |
| Hawaii | 9,919 | 1.39× |
| Mississippi | 8,023 | 0.59× |
| Washington, District of Columbia | 7,607 | 1.53× |
| Arkansas | 7,293 | 0.53× |
| Rhode Island | 6,372 | 1.21× |
| New Mexico | 6,305 | 0.76× |
| Nebraska | 5,965 | 0.72× |
| New Hampshire | 5,838 | 0.89× |
| Idaho | 5,689 | 0.68× |
| Maine | 5,266 | 0.89× |
| Delaware | 4,060 | 0.89× |
| Montana | 3,350 | 0.73× |
| South Dakota | 3,306 | 0.86× |
| West Virginia | 3,234 | 0.42× |
| Alaska | 2,613 | 0.74× |
| Vermont | 2,531 | 0.87× |
| Wyoming | 1,744 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indeed.com | 12.64× | Business & Career |
| Google Maps | 10.83× | Internet & Social Media |
| Capital One | 8× | Business & Career |
| Enterprise Rent-A-Car | 11.4× | Cars & Mobility |
| Ronnie Coleman | 30.98× | Sports |
| Google News | 10.15× | News |
| Apple Store | 12.9× | Shopping |
| Aaron Rodgers | 8.94× | Sports |
| Circle K | 9.5× | Shopping |
| JD Sports | 16.73× | Shopping |
| DuckDuckGo | 11.75× | Internet & Social Media |
| CarGurus | 7.56× | Cars & Mobility |
| Zac Efron | 11.92× | Movies & TV |
| Beetlejuice | 5.94× | Movies & TV |
| Khan Academy | 10.05× | Business & Career |
| ICloud | 11.08× | Technology & Electronics |
| Novak Djokovic | 15.86× | Sports |
| Google Earth | 11.79× | Internet & Social Media |
| AccuWeather | 7.59× | Home & Garden |
| StubHub | 10.61× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.25 |
| LGBTQ+ Identity | OPEN | 1.71 |
| Sustainability | BALANCE | 1.67 |
| Luxury Orientation | PREMIUM | 1.65 |
| Sports Activity | POWER | 1.52 |
| Design Affinity | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 6.3% |
| Germany | 5.9% |
See Running club audiences in other countries
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Frequently asked questions
How many fans does Running club have in United States?
Running club has an estimated audience of 1,658,417 people in United States, concentrated in California and Texas.
What is the gender split and age of Running club fans?
42.4% of Running club fans are female, 57.6% are male, with an average age of 35.7 years.
Which brands do Running club fans like most?
Running club fans show strongest brand affinity for Indeed.com (12.64×), Google Maps (10.83×), and Capital One (8×) over the country average.
Where do Running club fans live in United States?
Running club fans in United States are most concentrated in California (reach 354,562), Texas (reach 180,572), and New York (reach 174,296). These three regions account for the largest share of the active audience.
What other brands do Running club fans also like?
Beyond Running club itself, the audience over-indexes on Google Maps (10.83×), Capital One (8×), Enterprise Rent-A-Car (11.4×), and Ronnie Coleman (30.98×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Running club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.