10K run Audience in Germany
A data profile of the people who buy, follow and care about 10K run in Germany — modelled from more than twelve digital signal sources. 10K run has an estimated audience of 1,001,116 people in Germany.
The average 10K run fan in Germany is 37.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Men's Health (magazine), Track and field, Water purification, with strongest over-indexing on Men's Health (magazine) (21.85× the country average).
Demographically, the 10K run audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Travelling, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical 10K run fan in Germany is balanced, around 37.1 years old, with strong Travelling tendencies and a notable affinity for Men's Health (magazine).
At a glance
The key figures that characterise the 10K run profile in Germany.
Search interest · 12-month trend
Demographics of 10K run fans
53.1% are female, 46.9% are male, average age 37.1.
Gender split
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 37.1 |
| Estimated audience size | 1,001,116 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide 10K run audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 7.4% |
| United Kingdom | 5.9% |
Geography
Where the 10K run audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~10K | 1.36× | |
| 02 | Saarland | ~10K | 1.11× | |
| 03 | Niedersachsen | ~100K | 1.08× | |
| 04 | Mecklenburg-Vorpommern | ~20K | 1.01× | |
| 05 | Thüringen | ~30K | 0.99× | |
| 06 | Schleswig-Holstein | ~40K | 0.98× | |
| 07 | Sachsen-Anhalt | ~30K | 0.98× | |
| 08 | Rheinland-Pfalz | ~50K | 0.97× | |
| 09 | Hamburg | ~20K | 0.97× | |
| 10 | Brandenburg | ~30K | 0.95× | |
| 11 | Bayern | ~200K | 0.94× | |
| 12 | Baden-Württemberg | ~100K | 0.92× | |
| 13 | Berlin | ~40K | 0.92× | |
| 14 | Nordrhein-Westfalen | ~200K | 0.90× | |
| 15 | Hessen | ~70K | 0.89× | |
| 16 | Sachsen | ~40K | 0.89× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the 10K run audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Men's Health (magazine) | Fashion & Accessoires | 21.85× | ||
| 02 | Berlin Marathon | Sports | 18.50× | ||
| 03 | Chicago Marathon | Sports | 17.43× | ||
| 04 | Saucony | Sports | 16.88× | ||
| 05 | Water purification | Food & Beverages | 15.58× | ||
| 06 | Parkrun | Sports | 13.81× | ||
| 07 | Indoor cycling | Sports | 11.29× | ||
| 08 | Vuelta a España | Sports | 9.95× | ||
| 09 | Onitsuka Tiger | Fashion & Accessoires | 9.27× | ||
| 10 | Fila (company) | Fashion & Accessoires | 7.32× | ||
| 11 | Track and field | Sports | 7.31× | ||
| 12 | Cross country running | Sports | 5.29× | ||
| 13 | Travel Blogger | Travel & Leisure | 4.73× | ||
| 14 | ASICS | Fashion & Accessoires | 4.32× | ||
| 15 | Robert Redford | Movies & TV | 3.92× | ||
| 16 | Wine tasting | Food & Beverages | 3.60× | ||
| 17 | Ornamental plant | Home & Garden | 3.40× | ||
| 18 | Female bodybuilding | Sports | 3.36× | ||
| 19 | Hobby | Home & Garden | 2.51× | ||
| 20 | House music | Music & Radio | 2.14× |
Personality of the 10K run audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.59× | |
| Sports Activity | POWER | 1.56× | |
| Mindfulness | BALANCE | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.90× | |
| Tradition | CONSERVATISM | 0.91× | |
| Individualism | JOY | 0.93× |
Frequently asked questions
How many fans does 10K run have in Germany?
10K run has an estimated audience of 1,001,116 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of 10K run fans?
53.1% of 10K run fans are female, 46.9% are male, with an average age of 37.1 years.
Which brands do 10K run fans like most?
10K run fans show strongest brand affinity for Men's Health (magazine) (21.85×), Track and field (7.31×), and Water purification (15.58×) over the country average.
Where do 10K run fans live in Germany?
10K run fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do 10K run fans also like?
Beyond 10K run itself, the audience over-indexes on Track and field (7.31×), Water purification (15.58×), Berlin Marathon (18.5×), and Indoor cycling (11.29×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See 10K run audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for 10K run. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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