10K run Audience in Germany
10K run has an estimated audience of 1,001,116 people in Germany. 53.1% are female, 46.9% are male, average age 37.1. Top brand affinities: Men's Health (magazine), Indoor cycling, Berlin Marathon, Chicago Marathon, ASICS.
Top brand affinities include Men's Health (magazine), Indoor cycling, Berlin Marathon, with strongest over-indexing on Men's Health (magazine) (23.52× the country average). Demographically, the 10K run audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Sports Activity, Sustainability.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of 10K run fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 37.1 |
| Estimated audience size | 1,001,116 |
Audience persona
The typical 10K run fan in Germany is balanced, around 37.1 years old, with strong Sports Activity tendencies and a notable affinity for Men's Health (magazine).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Men's Health (magazine) | 23.52× | Fashion & Accessoires |
| Indoor cycling | 13.08× | Sports |
| Berlin Marathon | 15.79× | Sports |
| Chicago Marathon | 15.94× | Sports |
| ASICS | 5.28× | Fashion & Accessoires |
| Saucony | 14.59× | Sports |
| Spiegel Online | 2.04× | News |
| Street photography | 3.65× | Technology & Electronics |
| Natural foods | 3.98× | Food & Beverages |
| Mountain biking | 3.65× | Sports |
| Ornamental plant | 2.96× | Home & Garden |
| Livemusic | 2.6× | Music & Radio |
| Rossmann | 1.79× | Shopping |
| Airbnb | 1.72× | Travel & Leisure |
| Do it yourself (DIY) | 1.57× | Home & Garden |
| Push-up | 3.44× | Sports |
| Nike | 2.06× | Fashion & Accessoires |
| Cross country running | 5.11× | Sports |
| Diadora | 14.48× | Fashion & Accessoires |
| Expensive Taste | 2.99× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.74 |
| Sustainability | BALANCE | 1.53 |
| Healthy Lifestyle | BALANCE | 1.45 |
| Indulgence | JOY | 1.37 |
| DIY Mentality | THRILL | 1.32 |
| Luxury Orientation | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 7.4% |
| United Kingdom | 5.9% |
See 10K run audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
How to read this data
Audience size is the estimated number of people in Germany who actively search for 10K run. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.