10K run Audience in Germany
10K run has an estimated audience of 1,001,116 people in Germany. 53.1% are female, 46.9% are male, average age 37.1. Top brand affinities: CAC 40, Hypothec, Emil Nolde, Carrie (novel), Whist.
Top brand affinities include CAC 40, Hypothec, Emil Nolde, with strongest over-indexing on CAC 40 (2.31× the country average). Demographically, the 10K run audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Sports Activity, Sustainability.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of 10K run fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 37.1 |
| Estimated audience size | 1,001,116 |
Audience persona
The typical 10K run fan in Germany is balanced, around 37.1 years old, with strong Sports Activity tendencies and a notable affinity for CAC 40.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 2.31× | Business & Career |
| Hypothec | 5.28× | Business & Career |
| Emil Nolde | 4.79× | Arts & Culture |
| Carrie (novel) | 3.87× | Literature |
| Whist | 3.38× | Games |
| Stamp collecting | 3.15× | Home & Garden |
| Building insulation | 2.52× | Home & Garden |
| Buddy – The Buddy Holly Story | 2.68× | Music & Radio |
| Giotto | 3.14× | Food & Beverages |
| Malayalam | 3.48× | Politics & Society |
| Scratching post | 2.87× | Pets & Animals |
| The Equalizer | 2.43× | Movies & TV |
| Cachorro | 1.7× | Pets & Animals |
| Gumbal | 2.76× | Cars & Mobility |
| Picnic | 1.71× | Kids & Family |
| Staycation | 1.71× | Home & Garden |
| Information sensitivity | 2.3× | Technology & Electronics |
| Alaska | 1.55× | Travel & Leisure |
| A Streetcar Named Desire (1951 film) | 6.26× | Movies & TV |
| Pro-Ject | 2.71× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.74 |
| Sustainability | BALANCE | 1.53 |
| Healthy Lifestyle | BALANCE | 1.45 |
| Indulgence | JOY | 1.37 |
| DIY Mentality | THRILL | 1.32 |
| Luxury Orientation | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 7.4% |
| United Kingdom | 5.9% |
See 10K run audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
How to read this data
Audience size is the estimated number of people in Germany who actively search for 10K run. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.