10K run Audience in United States

10K run logo

10K run has an estimated audience of 3,218,917 people in United States. 44.3% are female, 55.7% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Vocal harmony, Governor of Michigan, Grinch, Goop.

The average 10K run fan in United States is 36.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Vocal harmony, Governor of Michigan, with strongest over-indexing on Historic site (10.34× the country average). Demographically, the 10K run audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of 10K run fans

Demographic split for 10K run audience in United States
MetricValue
Female44.3%
Male55.7%
Average age36.5
Estimated audience size3,218,917

Audience persona

The typical 10K run fan in United States is more male, around 36.5 years old, with strong Sports Activity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for 10K run in United States
RegionReachAffinity
California706,0061.99×
Texas328,0281.19×
Florida264,9801.22×
New York204,1881.14×
Illinois137,4831.28×
Georgia107,3621.08×
New Jersey105,8141.29×
Pennsylvania101,0450.93×
Virginia98,6941.26×
North Carolina94,0220.97×
Massachusetts82,3931.3×
Washington78,4781.22×
Ohio75,8260.76×
Maryland72,9241.32×
Arizona69,2571.05×
Michigan67,7540.8×
Tennessee54,5580.84×
Colorado51,7831.02×
South Carolina47,5870.98×
Indiana47,3520.81×
Minnesota44,4520.96×
Oregon43,8521.19×
Missouri42,9920.83×
Wisconsin40,2550.83×
Kentucky38,1530.95×
Louisiana36,7990.89×
Alabama34,2540.76×
Utah32,6931.13×
Connecticut31,8270.99×
Nevada31,1791×
Oklahoma28,6540.8×
Hawaii26,8441.94×
Mississippi19,4010.73×
Iowa19,1940.72×
Arkansas18,9590.71×
Kansas18,7380.74×
Idaho14,7900.92×
New Mexico14,5690.9×
Washington, District of Columbia14,5571.5×
Nebraska14,2150.88×
Maine9,7640.85×
New Hampshire9,6780.76×
Rhode Island8,9200.87×
West Virginia8,0080.53×
Alaska6,9261.01×
Montana6,5020.73×
Delaware6,0860.69×
South Dakota5,9590.8×
North Dakota5,8020.88×
Vermont5,4310.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 10K run audience
BrandAffinityCategory
Historic site10.34×Arts & Culture
Vocal harmony10.81×Music & Radio
Governor of Michigan12.22×Politics & Society
Grinch6.45×Movies & TV
Goop8×Internet & Social Media
Mathcore10.42×Music & Radio
Fairy godmother9.66×Literature
Bank account3.19×Business & Career
Hipster11.7×Politics & Society
Hibachi8.59×Food & Beverages
Natural rubber2.23×Cars & Mobility
Cherish (group)11.54×Music & Radio
The Historian16.35×Literature
JDSU3.14×Business & Career
Wok6.53×Food & Beverages
La Jolla8.62×Travel & Leisure
TV Fanatic9.79×Movies & TV
Home equity1.69×Home & Garden
Guitarist (magazine)9.68×Music & Radio
Google Home5.44×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 10K run audience
TraitClusterScore
Sports ActivityPOWER1.89
Healthy LifestyleBALANCE1.88
SustainabilityBALANCE1.66
Early Adopter MentalityPOWER1.61
LGBTQ+ IdentityOPEN1.6
Luxury OrientationPREMIUM1.58

Worldwide distribution

Worldwide audience distribution share by country for 10K run
CountryShare
United States18.9%
Japan7.4%
United Kingdom5.9%

See 10K run audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does 10K run have in United States?

10K run has an estimated audience of 3,218,917 people in United States, concentrated in California and Texas.

What is the gender split and age of 10K run fans?

44.3% of 10K run fans are female, 55.7% are male, with an average age of 36.5 years.

Which brands do 10K run fans like most?

10K run fans show strongest brand affinity for Historic site (10.34×), Vocal harmony (10.81×), and Governor of Michigan (12.22×) over the country average.

Where do 10K run fans live in United States?

10K run fans in United States are most concentrated in California (reach 706,006), Texas (reach 328,028), and Florida (reach 264,980). These three regions account for the largest share of the active audience.

What other brands do 10K run fans also like?

Beyond 10K run itself, the audience over-indexes on Vocal harmony (10.81×), Governor of Michigan (12.22×), Grinch (6.45×), and Goop (8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 10K run. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.