Rascasse Audience Intelligence

Heavy metal guitar Audience in Germany

A data profile of the people who buy, follow and care about Heavy metal guitar in Germany — modelled from more than twelve digital signal sources. Heavy metal guitar has an estimated audience of 7,288,565 people in Germany.

#363among Topic in Germany#38in Music & Radio

The average Heavy metal guitar fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Borussia Dortmund, VfB Stuttgart, House music, with strongest over-indexing on Borussia Dortmund (1.54× the country average).

Demographically, the Heavy metal guitar audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Risk Appetite, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Heavy metal guitar fan in Germany is more female, around 39.7 years old, with strong Risk Appetite tendencies and a notable affinity for Borussia Dortmund.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heavy metal guitar profile in Germany.

Audience size
7.3M
in Germany
Gender
56.4%♀
43.6% male
Age
39.7
average years
Country rank
#596
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heavy metal guitar fans

56.4% are female, 43.6% are male, average age 39.7.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Heavy metal guitar audience in Germany
MetricValue
Female56.4%
Male43.6%
Average age39.7
Estimated audience size7,288,565
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Heavy metal guitar audience in Germany
Age bracketShare%
16-1913%
20-2923%
30-3924%
40-4924%
50+16%
Fig. 04

Worldwide distribution

43.8%

of the worldwide Heavy metal guitar audience comes from Germany.

Worldwide audience distribution share by country for Heavy metal guitar
CountryShare
Germany43.8%
United States19.2%
Austria7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heavy metal guitar audience in Germany is strongest.

Fig. 05

Top regions by affinity

Heavy metal guitar fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~90K1.46×
02Saarland~100K1.28×
03Mecklenburg-Vorpommern~200K1.12×
04Thüringen~200K1.07×
05Sachsen-Anhalt~200K1.05×
06Brandenburg~200K1.00×
07Schleswig-Holstein~300K0.96×
08Hamburg~200K0.96×
09Rheinland-Pfalz~300K0.94×
10Sachsen~300K0.92×
11Berlin~300K0.90×
12Niedersachsen~600K0.88×
13Hessen~500K0.87×
14Baden-Württemberg~800K0.85×
15Bayern~900K0.81×
16Nordrhein-Westfalen~1.5M0.80×
Fig. 06

Affinity by region

Affinity by region — Heavy metal guitar, Germany
0.80×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heavy metal guitar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heavy metal guitar audience
#·InterestCategoryAffinity×
01Tour de FranceSports2.34×
02RB LeipzigSports2.21×
03Lindsey VonnSports2.21×
04SC FreiburgSports2.21×
05Michael SchumacherSports2.12×
06DFB-PokalSports2.10×
07Borussia MönchengladbachSports2.05×
08Hertha BSCSports2.05×
09VfB StuttgartSports1.99×
10FressnapfShopping1.95×
11French BulldogPets & Animals1.94×
12Siberian HuskyPets & Animals1.93×
13IHF World Men's Handball ChampionshipSports1.92×
14Labrador RetrieverPets & Animals1.88×
15House musicMusic & Radio1.86×
16Musical instrumentMusic & Radio1.85×
171. FC KölnSports1.83×
18Sport BildSports1.82×
19TransfermarktSports1.66×
20Borussia DortmundSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heavy metal guitar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heavy metal guitar audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.41×
TraditionCONSERVATISM1.34×
PatriotismCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heavy metal guitar audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Design AffinityPREMIUM0.79×
Early Adopter MentalityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heavy metal guitar have in Germany?

Heavy metal guitar has an estimated audience of 7,288,565 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Heavy metal guitar fans?

56.4% of Heavy metal guitar fans are female, 43.6% are male, with an average age of 39.7 years.

03

Which brands do Heavy metal guitar fans like most?

Heavy metal guitar fans show strongest brand affinity for Borussia Dortmund (1.54×), VfB Stuttgart (1.99×), and House music (1.86×) over the country average.

04

Where do Heavy metal guitar fans live in Germany?

Heavy metal guitar fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~900K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Heavy metal guitar fans also like?

Beyond Heavy metal guitar itself, the audience over-indexes on VfB Stuttgart (1.99×), House music (1.86×), Borussia Mönchengladbach (2.05×), and RB Leipzig (2.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Heavy metal guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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