Heavy metal guitar Audience in Germany
Heavy metal guitar has an estimated audience of 7,288,565 people in Germany. 56.4% are female, 43.6% are male, average age 39.7. Top regions: Bayern, Nordrhein-Westfalen, Thüringen. Top brand affinities: Progressive rock, Rossmann, Home Office, Saving, JDSU.
The average Heavy metal guitar fan in Germany is 39.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Thüringen. Top brand affinities include Progressive rock, Rossmann, Home Office, with strongest over-indexing on Progressive rock (3.85× the country average). Demographically, the Heavy metal guitar audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Heavy metal guitar fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 39.7 |
| Estimated audience size | 7,288,565 |
Audience persona
The typical Heavy metal guitar fan in Germany is more female, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 405,359 | 0.35× |
| Nordrhein-Westfalen | 317,390 | 0.2× |
| Thüringen | 257,915 | 1.39× |
| Baden-Württemberg | 255,496 | 0.26× |
| Sachsen-Anhalt | 240,365 | 1.27× |
| Brandenburg | 234,506 | 1.04× |
| Rheinland-Pfalz | 232,988 | 0.64× |
| Mecklenburg-Vorpommern | 227,298 | 1.63× |
| Saarland | 223,058 | 2.49× |
| Bremen | 218,897 | 3.51× |
| Niedersachsen | 213,474 | 0.3× |
| Sachsen | 202,732 | 0.57× |
| Schleswig-Holstein | 199,545 | 0.76× |
| Hessen | 175,249 | 0.32× |
| Berlin | 156,436 | 0.48× |
| Hamburg | 131,309 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.85× | Music & Radio |
| Rossmann | 1.52× | Shopping |
| Home Office | 1.68× | Business & Career |
| Saving | 1.59× | Business & Career |
| JDSU | 2.21× | Business & Career |
| Google Analytics | 1.73× | Internet & Social Media |
| Loincloth | 1.92× | Fashion & Accessoires |
| Icon (magazine) | 1.59× | Arts & Culture |
| Alaska | 2.21× | Travel & Leisure |
| Noodle (Gorillaz) | 1.92× | Music & Radio |
| Hawesko | 2.21× | Food & Beverages |
| Staycation | 2.21× | Home & Garden |
| Chalkidiki | 2.21× | Travel & Leisure |
| Emperor Entertainment Group | 1.96× | Business & Career |
| Building insulation | 2.21× | Home & Garden |
| Jason Clarke (actor) | 2.21× | Movies & TV |
| Buddy – The Buddy Holly Story | 2.21× | Music & Radio |
| Sailor | 2.21× | Travel & Leisure |
| Caprivi Strip | 4.4× | |
| Tuscany | 2.08× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.28 |
| Sports Activity | POWER | 1.13 |
| Patriotism | CONSERVATISM | 1.05 |
| Urban Lifestyle | OPEN | 1.04 |
| DIY Mentality | THRILL | 0.98 |
| Family Orientation | CONSERVATISM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 43.8% |
| United States | 19.2% |
| Austria | 7.2% |
See Heavy metal guitar audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Heavy metal guitar have in Germany?
Heavy metal guitar has an estimated audience of 7,288,565 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Heavy metal guitar fans?
56.4% of Heavy metal guitar fans are female, 43.6% are male, with an average age of 39.7 years.
Which brands do Heavy metal guitar fans like most?
Heavy metal guitar fans show strongest brand affinity for Progressive rock (3.85×), Rossmann (1.52×), and Home Office (1.68×) over the country average.
Where do Heavy metal guitar fans live in Germany?
Heavy metal guitar fans in Germany are most concentrated in Bayern (reach 405,359), Nordrhein-Westfalen (reach 317,390), and Thüringen (reach 257,915). These three regions account for the largest share of the active audience.
What other brands do Heavy metal guitar fans also like?
Beyond Heavy metal guitar itself, the audience over-indexes on Rossmann (1.52×), Home Office (1.68×), Saving (1.59×), and JDSU (2.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Heavy metal guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.