Southeast Europe Audience in Germany
Southeast Europe has an estimated audience of 2,898,081 people in Germany. 46.8% are female, 53.2% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Thessaloniki, Viber, Headphones, Western Union.
The average Southeast Europe fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Thessaloniki, Viber, with strongest over-indexing on Pillow (11.76× the country average). Demographically, the Southeast Europe audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Tradition, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Southeast Europe fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 40.7 |
| Estimated audience size | 2,898,081 |
Audience persona
The typical Southeast Europe fan in Germany is balanced, around 40.7 years old, with strong Tradition tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 651,422 | 1.03× |
| Bayern | 507,347 | 1.09× |
| Baden-Württemberg | 399,796 | 1.01× |
| Hessen | 238,457 | 1.08× |
| Niedersachsen | 212,089 | 0.75× |
| Berlin | 165,904 | 1.28× |
| Rheinland-Pfalz | 131,056 | 0.9× |
| Mecklenburg-Vorpommern | 125,956 | 2.28× |
| Sachsen | 114,778 | 0.81× |
| Brandenburg | 81,619 | 0.91× |
| Schleswig-Holstein | 79,446 | 0.76× |
| Thüringen | 68,692 | 0.93× |
| Sachsen-Anhalt | 64,045 | 0.85× |
| Hamburg | 54,677 | 0.83× |
| Bremen | 22,133 | 0.89× |
| Saarland | 20,998 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 11.76× | Home & Garden |
| Thessaloniki | 23.09× | Travel & Leisure |
| Viber | 25.41× | Internet & Social Media |
| Headphones | 8.74× | Technology & Electronics |
| Western Union | 6.41× | Business & Career |
| Allgäu | 8.97× | Travel & Leisure |
| Greece | 6.33× | Travel & Leisure |
| Lake Constance | 11.37× | Travel & Leisure |
| Trabzonspor | 7.55× | Sports |
| Country rap | 7.41× | Music & Radio |
| Satire | 5.41× | Literature |
| Self care | 3.9× | Health |
| Tagesschau | 2.17× | Movies & TV |
| Beşiktaş J.K. | 5.59× | Sports |
| Fenerbahçe S.K. | 5.52× | Sports |
| Sarah Paulson | 16.96× | Movies & TV |
| Škoda Kodiaq | 6.17× | Cars & Mobility |
| Mavi Jeans | 12.43× | Fashion & Accessoires |
| Pets | 1.7× | Pets & Animals |
| Indoor soccer | 13.23× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.36 |
| Need for Security | CONSERVATISM | 1.19 |
| Indulgence | JOY | 1.15 |
| Healthy Lifestyle | BALANCE | 1.08 |
| Pet Ownership | JOY | 1.08 |
| Family Orientation | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Romania | 14.0% |
| Turkey | 8.2% |
| Italy | 7.8% |
See Southeast Europe audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Southeast Europe have in Germany?
Southeast Europe has an estimated audience of 2,898,081 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Southeast Europe fans?
46.8% of Southeast Europe fans are female, 53.2% are male, with an average age of 40.7 years.
Which brands do Southeast Europe fans like most?
Southeast Europe fans show strongest brand affinity for Pillow (11.76×), Thessaloniki (23.09×), and Viber (25.41×) over the country average.
Where do Southeast Europe fans live in Germany?
Southeast Europe fans in Germany are most concentrated in Nordrhein-Westfalen (reach 651,422), Bayern (reach 507,347), and Baden-Württemberg (reach 399,796). These three regions account for the largest share of the active audience.
What other brands do Southeast Europe fans also like?
Beyond Southeast Europe itself, the audience over-indexes on Thessaloniki (23.09×), Viber (25.41×), Headphones (8.74×), and Western Union (6.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Southeast Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.