Rascasse Audience Intelligence

Southeast Europe Audience in Germany

A data profile of the people who buy, follow and care about Southeast Europe in Germany — modelled from more than twelve digital signal sources. Southeast Europe has an estimated audience of 2,898,081 people in Germany.

#19among Region in Germany#126among POI in Germany#178in Travel & Leisure

The average Southeast Europe fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Thessaloniki, Greece, Indoor soccer, with strongest over-indexing on Thessaloniki (16.99× the country average).

Demographically, the Southeast Europe audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Southeast Europe fan in Germany is balanced, around 40.7 years old, with strong Need for Security tendencies and a notable affinity for Thessaloniki.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Southeast Europe profile in Germany.

Audience size
2.9M
in Germany
Gender
46.8%♀
53.2% male
Age
40.7
average years
Country rank
#2216
POI in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Southeast Europe fans

46.8% are female, 53.2% are male, average age 40.7.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Southeast Europe audience in Germany
MetricValue
Female46.8%
Male53.2%
Average age40.7
Estimated audience size2,898,081
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Southeast Europe audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3922%
40-4927%
50+19%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Southeast Europe audience comes from Germany.

Worldwide audience distribution share by country for Southeast Europe
CountryShare
Romania14.0%
Turkey8.2%
Italy7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Southeast Europe audience in Germany is strongest.

Fig. 05

Top regions by affinity

Southeast Europe fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~100K1.80×
02Berlin~200K1.16×
03Bremen~30K1.10×
04Hessen~200K1.05×
05Bayern~500K1.02×
06Saarland~40K1.02×
07Thüringen~70K1.00×
08Sachsen-Anhalt~70K0.98×
09Nordrhein-Westfalen~600K0.97×
10Baden-Württemberg~400K0.97×
11Brandenburg~90K0.95×
12Hamburg~60K0.93×
13Rheinland-Pfalz~100K0.92×
14Schleswig-Holstein~90K0.91×
15Sachsen~100K0.87×
16Niedersachsen~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Southeast Europe, Germany
0.80×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Southeast Europe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Southeast Europe audience
#·InterestCategoryAffinity×
01ThessalonikiTravel & Leisure16.99×
02Indoor soccerSports16.96×
03Sarah PaulsonMovies & TV16.96×
0424 (TV series)Movies & TV11.03×
05ViberInternet & Social Media9.64×
06GreeceTravel & Leisure6.42×
07PillowHome & Garden5.33×
08TrabzonsporSports5.20×
09SloveniaTravel & Leisure5.11×
10Fenerbahçe S.K.Sports3.94×
11Western UnionBusiness & Career3.86×
12SunExpressTravel & Leisure2.85×
13VacationsTravel & Leisure2.51×
14CHECK24Business & Career2.46×
15TattoosFashion & Accessoires2.40×
16AutoScout24Cars & Mobility2.24×
17TK MaxxShopping1.94×
18Netto Marken-DiscountShopping1.88×
19NatureHome & Garden1.80×
20TagesschauMovies & TV1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Southeast Europe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Southeast Europe audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.74×
SpiritualityBALANCE1.68×
TraditionCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Southeast Europe audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.78×
Sports ActivityPOWER0.84×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Southeast Europe have in Germany?

Southeast Europe has an estimated audience of 2,898,081 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Southeast Europe fans?

46.8% of Southeast Europe fans are female, 53.2% are male, with an average age of 40.7 years.

03

Which brands do Southeast Europe fans like most?

Southeast Europe fans show strongest brand affinity for Thessaloniki (16.99×), Greece (6.42×), and Indoor soccer (16.96×) over the country average.

04

Where do Southeast Europe fans live in Germany?

Southeast Europe fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Southeast Europe fans also like?

Beyond Southeast Europe itself, the audience over-indexes on Greece (6.42×), Indoor soccer (16.96×), Pillow (5.33×), and Sarah Paulson (16.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Southeast Europe audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Southeast Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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