Rascasse Audience Intelligence

Southeast Europe Audience in United States

A data profile of the people who buy, follow and care about Southeast Europe in United States — modelled from more than twelve digital signal sources. Southeast Europe has an estimated audience of 1,822,088 people in United States.

#142among Region in United States#1225among POI in United States#1187in Travel & Leisure

The average Southeast Europe fan in United States is 42.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Greece, La Gazzetta dello Sport, Web server, with strongest over-indexing on Greece (12.9× the country average).

Demographically, the Southeast Europe audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Southeast Europe fan in United States is balanced, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Greece.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Southeast Europe profile in United States.

Audience size
1.8M
in United States
Gender
50.6%♀
49.4% male
Age
42.2
average years
Country rank
#15310
POI in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Southeast Europe fans

50.6% are female, 49.4% are male, average age 42.2.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Southeast Europe audience in United States
MetricValue
Female50.6%
Male49.4%
Average age42.2
Estimated audience size1,822,088
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Southeast Europe audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3918%
40-4922%
50+28%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Southeast Europe audience comes from United States.

Worldwide audience distribution share by country for Southeast Europe
CountryShare
Romania14.0%
Turkey8.2%
Italy7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Southeast Europe audience in United States is strongest.

Fig. 05

Top regions by affinity

Southeast Europe fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~5K1.26×
02North Dakota~5K1.25×
03Vermont~4K1.19×
04Washington, District of Columbia~6K1.14×
05South Dakota~5K1.14×
06Montana~5K1.09×
07Pennsylvania~70K1.08×
08Nebraska~10K1.06×
09Delaware~5K1.06×
10Connecticut~20K1.05×
11Rhode Island~6K1.04×
12Minnesota~30K1.03×
13Maine~7K1.02×
14Massachusetts~40K1.01×
15Idaho~9K1.01×
16West Virginia~9K1.01×
17Hawaii~8K1.00×
18New Hampshire~7K1.00×
19South Carolina~30K0.99×
20New York~100K0.97×
21New Mexico~9K0.96×
22Washington~30K0.95×
23Iowa~10K0.95×
24Nevada~20K0.94×
25Mississippi~10K0.94×
26New Jersey~40K0.93×
27Virginia~40K0.93×
28Maryland~30K0.93×
29Oregon~20K0.93×
30Arkansas~10K0.93×
31Kentucky~20K0.92×
32Oklahoma~20K0.92×
33Kansas~10K0.92×
34Louisiana~20K0.91×
35Illinois~50K0.90×
36Wisconsin~20K0.90×
37Utah~10K0.90×
38North Carolina~50K0.89×
39Indiana~30K0.89×
40Missouri~30K0.89×
41California~200K0.88×
42Alabama~20K0.87×
43Arizona~30K0.86×
44Michigan~40K0.85×
45Colorado~20K0.85×
46Texas~100K0.84×
47Georgia~50K0.84×
48Ohio~50K0.83×
49Tennessee~30K0.83×
50Florida~90K0.75×
Fig. 06

Affinity by region

Affinity by region — Southeast Europe, United States
0.75×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Southeast Europe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Southeast Europe audience
#·InterestCategoryAffinity×
01GNK Dinamo ZagrebSports42.16×
02Red Star BelgradeSports29.69×
03La Gazzetta dello SportSports20.05×
04CasemiroSports20.00×
05H. R. GigerLiterature17.77×
06Cultural tourismTravel & Leisure16.61×
07GreeceTravel & Leisure12.90×
08BodrumTravel & Leisure11.83×
09SantoriniTravel & Leisure7.18×
10PrimarkShopping5.85×
11DubaiTravel & Leisure5.66×
12Seaside resortTravel & Leisure5.38×
13Web serverTechnology & Electronics4.78×
14Chat roomInternet & Social Media4.36×
15Mediterranean SeaTravel & Leisure4.18×
16AerobicsSports4.04×
17InnovationBusiness & Career2.51×
18Nordstrom rackFashion & Accessoires2.22×
19Do it yourself (DIY)Home & Garden1.63×
20SupermanMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Southeast Europe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Southeast Europe audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.79×
TravellingTHRILL2.07×
Risk AppetiteTHRILL1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Southeast Europe audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.71×
Social Media UsageJOY0.77×
Convenience OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Southeast Europe have in United States?

Southeast Europe has an estimated audience of 1,822,088 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Southeast Europe fans?

50.6% of Southeast Europe fans are female, 49.4% are male, with an average age of 42.2 years.

03

Which brands do Southeast Europe fans like most?

Southeast Europe fans show strongest brand affinity for Greece (12.9×), La Gazzetta dello Sport (20.05×), and Web server (4.78×) over the country average.

04

Where do Southeast Europe fans live in United States?

Southeast Europe fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Southeast Europe fans also like?

Beyond Southeast Europe itself, the audience over-indexes on La Gazzetta dello Sport (20.05×), Web server (4.78×), Bodrum (11.83×), and Superman (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Southeast Europe audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Southeast Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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