Southeast Europe Audience in United States

Southeast Europe has an estimated audience of 1,822,088 people in United States. 50.6% are female, 49.4% are male, average age 42.2. Top regions: California, Texas, New York. Top brand affinities: Capital One, Google Maps, Indeed.com, Google News, CarGurus.

The average Southeast Europe fan in United States is 42.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (15.82× the country average). Demographically, the Southeast Europe audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Southeast Europe fans

Demographic split for Southeast Europe audience in United States
MetricValue
Female50.6%
Male49.4%
Average age42.2
Estimated audience size1,822,088

Audience persona

The typical Southeast Europe fan in United States is balanced, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Southeast Europe in United States
RegionReachAffinity
California179,5340.9×
Texas116,8910.75×
New York106,2381.04×
Florida86,3480.7×
Pennsylvania68,0581.11×
Illinois54,7150.9×
New Jersey44,5970.96×
Georgia41,4340.74×
North Carolina40,4880.74×
Virginia38,5120.87×
Washington36,6551×
Michigan35,6810.75×
Ohio35,2030.63×
Massachusetts33,0660.92×
Maryland29,0290.93×
Arizona28,6860.77×
Minnesota26,6141.02×
South Carolina23,4090.85×
Colorado21,2770.74×
Indiana20,7340.62×
Tennessee20,7200.57×
Missouri20,0810.68×
Wisconsin17,7460.65×
Oregon17,1340.82×
Nevada15,5600.88×
Kentucky14,7210.64×
Connecticut14,4640.79×
Alabama12,7490.5×
Oklahoma12,5960.62×
Louisiana12,0850.51×
Iowa11,8070.79×
Utah11,1590.68×
Mississippi10,8740.72×
Arkansas9,6600.64×
Nebraska9,6571.06×
Washington, District of Columbia9,2361.69×
West Virginia8,9771.06×
Alaska8,9582.3×
Kansas8,2920.58×
Idaho8,2900.91×
North Dakota8,1302.17×
Hawaii7,9191.01×
Montana7,8091.54×
South Dakota7,7081.83×
New Hampshire7,3971.03×
Wyoming7,2622.69×
New Mexico7,2050.79×
Rhode Island7,1421.23×
Maine7,1381.09×
Vermont7,0252.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southeast Europe audience
BrandAffinityCategory
Capital One15.82×Business & Career
Google Maps11.86×Internet & Social Media
Indeed.com9.28×Business & Career
Google News12.97×News
CarGurus12.84×Cars & Mobility
Diane Keaton12.68×Movies & TV
AccuWeather11.19×Home & Garden
ICloud16.21×Technology & Electronics
Enterprise Rent-A-Car10.48×Cars & Mobility
Bruce Willis11.93×Movies & TV
Kendra Scott17.09×Fashion & Accessoires
DeviantArt11.39×Internet & Social Media
Aaron Rodgers10.25×Sports
Circle K11.04×Shopping
Billy Bob Thornton13.63×Movies & TV
Khan Academy11.62×Business & Career
Matthew McConaughey12.55×Movies & TV
Catherine Zeta-Jones15.62×Movies & TV
Beetlejuice6.63×Movies & TV
Elizabeth Taylor16.11×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southeast Europe audience
TraitClusterScore
PatriotismCONSERVATISM2.69
TravellingTHRILL2.64
Design AffinityPREMIUM2.25
Sports ActivityPOWER2.13
Early Adopter MentalityPOWER2.01
Luxury OrientationPREMIUM1.95

Worldwide distribution

Worldwide audience distribution share by country for Southeast Europe
CountryShare
Romania14.0%
Turkey8.2%
Italy7.8%

See Southeast Europe audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Southeast Europe have in United States?

Southeast Europe has an estimated audience of 1,822,088 people in United States, concentrated in California and Texas.

What is the gender split and age of Southeast Europe fans?

50.6% of Southeast Europe fans are female, 49.4% are male, with an average age of 42.2 years.

Which brands do Southeast Europe fans like most?

Southeast Europe fans show strongest brand affinity for Capital One (15.82×), Google Maps (11.86×), and Indeed.com (9.28×) over the country average.

Where do Southeast Europe fans live in United States?

Southeast Europe fans in United States are most concentrated in California (reach 179,534), Texas (reach 116,891), and New York (reach 106,238). These three regions account for the largest share of the active audience.

What other brands do Southeast Europe fans also like?

Beyond Southeast Europe itself, the audience over-indexes on Google Maps (11.86×), Indeed.com (9.28×), Google News (12.97×), and CarGurus (12.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southeast Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.