Southeast Europe Audience in United States

Southeast Europe logo

Southeast Europe has an estimated audience of 1,822,088 people in United States. 50.6% are female, 49.4% are male, average age 42.2. Top regions: California, Texas, New York. Top brand affinities: Progressive rock, Natural rubber, Bank account, UK garage, Electrolyte.

The average Southeast Europe fan in United States is 42.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Progressive rock, Natural rubber, Bank account, with strongest over-indexing on Progressive rock (9.76× the country average). Demographically, the Southeast Europe audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Southeast Europe fans

Demographic split for Southeast Europe audience in United States
MetricValue
Female50.6%
Male49.4%
Average age42.2
Estimated audience size1,822,088

Audience persona

The typical Southeast Europe fan in United States is balanced, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.

Top regions in United States

Top regions ranked by reach for Southeast Europe in United States
RegionReachAffinity
California179,5340.9×
Texas116,8910.75×
New York106,2381.04×
Florida86,3480.7×
Pennsylvania68,0581.11×
Illinois54,7150.9×
New Jersey44,5970.96×
Georgia41,4340.74×
North Carolina40,4880.74×
Virginia38,5120.87×
Washington36,6551×
Michigan35,6810.75×
Ohio35,2030.63×
Massachusetts33,0660.92×
Maryland29,0290.93×
Arizona28,6860.77×
Minnesota26,6141.02×
South Carolina23,4090.85×
Colorado21,2770.74×
Indiana20,7340.62×
Tennessee20,7200.57×
Missouri20,0810.68×
Wisconsin17,7460.65×
Oregon17,1340.82×
Nevada15,5600.88×
Kentucky14,7210.64×
Connecticut14,4640.79×
Alabama12,7490.5×
Oklahoma12,5960.62×
Louisiana12,0850.51×
Iowa11,8070.79×
Utah11,1590.68×
Mississippi10,8740.72×
Arkansas9,6600.64×
Nebraska9,6571.06×
Washington, District of Columbia9,2361.69×
West Virginia8,9771.06×
Alaska8,9582.3×
Kansas8,2920.58×
Idaho8,2900.91×
North Dakota8,1302.17×
Hawaii7,9191.01×
Montana7,8091.54×
South Dakota7,7081.83×
New Hampshire7,3971.03×
Wyoming7,2622.69×
New Mexico7,2050.79×
Rhode Island7,1421.23×
Maine7,1381.09×
Vermont7,0252.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southeast Europe audience
BrandAffinityCategory
Progressive rock9.76×Music & Radio
Natural rubber8.58×Cars & Mobility
Bank account9.07×Business & Career
UK garage18.46×Music & Radio
Electrolyte12.27×Health
Urban Outfitters3.77×Shopping
Jeep Wagoneer11.31×Cars & Mobility
Iowa Hawkeyes14.9×Sports
Governor of Michigan13.87×Politics & Society
Goop9.84×Internet & Social Media
Pro-Ject7.34×Music & Radio
Nationality3.69×Politics & Society
Wok11.14×Food & Beverages
headspace15×Health
Israel3.23×Travel & Leisure
Fairy godmother10.69×Literature
Google Home9.06×Technology & Electronics
Hibachi10.82×Food & Beverages
Cherish (group)14.19×Music & Radio
Home construction1.79×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southeast Europe audience
TraitClusterScore
PatriotismCONSERVATISM2.69
TravellingTHRILL2.64
Design AffinityPREMIUM2.25
Sports ActivityPOWER2.13
Early Adopter MentalityPOWER2.01
Luxury OrientationPREMIUM1.95

Worldwide distribution

Worldwide audience distribution share by country for Southeast Europe
CountryShare
Romania14.0%
Turkey8.2%
Italy7.8%

See Southeast Europe audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Southeast Europe have in United States?

Southeast Europe has an estimated audience of 1,822,088 people in United States, concentrated in California and Texas.

What is the gender split and age of Southeast Europe fans?

50.6% of Southeast Europe fans are female, 49.4% are male, with an average age of 42.2 years.

Which brands do Southeast Europe fans like most?

Southeast Europe fans show strongest brand affinity for Progressive rock (9.76×), Natural rubber (8.58×), and Bank account (9.07×) over the country average.

Where do Southeast Europe fans live in United States?

Southeast Europe fans in United States are most concentrated in California (reach 179,534), Texas (reach 116,891), and New York (reach 106,238). These three regions account for the largest share of the active audience.

What other brands do Southeast Europe fans also like?

Beyond Southeast Europe itself, the audience over-indexes on Natural rubber (8.58×), Bank account (9.07×), UK garage (18.46×), and Electrolyte (12.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southeast Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.