Rascasse Audience Intelligence

Balkans Audience in United States

A data profile of the people who buy, follow and care about Balkans in United States — modelled from more than twelve digital signal sources. Balkans has an estimated audience of 2,696,704 people in United States.

#5405among Topic in United States#895in Travel & Leisure

The average Balkans fan in United States is 42.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Adam Levine, Montenegro, Greece, with strongest over-indexing on Adam Levine (19.06× the country average).

Demographically, the Balkans audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Balkans fan in United States is balanced, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Adam Levine.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Balkans profile in United States.

Audience size
2.7M
in United States
Gender
53.9%♀
46.1% male
Age
42.0
average years
Country rank
#11213
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Balkans fans

53.9% are female, 46.1% are male, average age 42.0.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Balkans audience in United States
MetricValue
Female53.9%
Male46.1%
Average age42.0
Estimated audience size2,696,704
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Balkans audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3918%
40-4923%
50+27%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Balkans audience comes from United States.

Worldwide audience distribution share by country for Balkans
CountryShare
Romania11.6%
Turkey6.9%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Balkans audience in United States is strongest.

Fig. 05

Top regions by affinity

Balkans fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.94×
02Massachusetts~70K1.32×
03New York~200K1.31×
04Illinois~100K1.29×
05Washington~70K1.29×
06Connecticut~30K1.28×
07Virginia~80K1.23×
08Oregon~40K1.23×
09New Jersey~80K1.21×
10Alaska~7K1.19×
11Maryland~50K1.14×
12Vermont~5K1.14×
13California~300K1.13×
14Maine~10K1.10×
15New Hampshire~10K1.06×
16Rhode Island~9K1.06×
17Pennsylvania~100K1.05×
18Colorado~40K1.05×
19Minnesota~40K1.05×
20Michigan~70K1.01×
21Missouri~40K1.01×
22Utah~20K1.00×
23Montana~7K0.97×
24Idaho~10K0.96×
25Nebraska~10K0.95×
26Florida~200K0.94×
27North Carolina~80K0.94×
28Wisconsin~40K0.94×
29Kansas~20K0.94×
30Hawaii~10K0.94×
31Arizona~50K0.92×
32Texas~200K0.91×
33North Dakota~5K0.90×
34Ohio~70K0.89×
35Georgia~70K0.89×
36Indiana~40K0.89×
37Iowa~20K0.89×
38Kentucky~30K0.88×
39Nevada~20K0.88×
40South Dakota~5K0.88×
41Delaware~6K0.85×
42Oklahoma~20K0.82×
43Tennessee~40K0.81×
44West Virginia~10K0.81×
45New Mexico~10K0.80×
46South Carolina~30K0.79×
47Louisiana~30K0.79×
48Arkansas~20K0.76×
49Alabama~30K0.74×
50Mississippi~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Balkans, United States
0.64×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Balkans audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Balkans audience
#·InterestCategoryAffinity×
01GNK Dinamo ZagrebSports32.37×
02MontenegroTravel & Leisure31.06×
03Roy KeaneSports24.53×
04Red Star BelgradeSports22.67×
05Adam LevineMusic & Radio19.06×
06Luka ModrićSports14.99×
07La Gazzetta dello SportSports13.15×
08Allison JanneyMovies & TV12.28×
09David FincherMovies & TV10.85×
10KosovoTravel & Leisure10.73×
11SloveniaTravel & Leisure8.98×
12GreeceTravel & Leisure8.55×
13Web serverTechnology & Electronics5.50×
14Seaside resortTravel & Leisure3.92×
15Chat roomInternet & Social Media3.90×
16Mediterranean SeaTravel & Leisure3.48×
17Diaper bagKids & Family2.61×
18Planet FitnessSports2.21×
19Nordstrom rackFashion & Accessoires2.16×
20southwest airlinesTravel & Leisure1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Balkans audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Balkans audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.83×
TravellingTHRILL1.68×
Urban LifestyleOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Balkans audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
CreativityOPEN0.88×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Balkans have in United States?

Balkans has an estimated audience of 2,696,704 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Balkans fans?

53.9% of Balkans fans are female, 46.1% are male, with an average age of 42.0 years.

03

Which brands do Balkans fans like most?

Balkans fans show strongest brand affinity for Adam Levine (19.06×), Montenegro (31.06×), and Greece (8.55×) over the country average.

04

Where do Balkans fans live in United States?

Balkans fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Balkans fans also like?

Beyond Balkans itself, the audience over-indexes on Montenegro (31.06×), Greece (8.55×), Web server (5.5×), and Allison Janney (12.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Balkans audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Balkans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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