Balkans Audience in United States
Balkans has an estimated audience of 2,696,704 people in United States. 53.9% are female, 46.1% are male, average age 42.0. Top regions: California, New York, Texas. Top brand affinities: Progressive rock, UK garage, Nationality, Urban Outfitters, Product design.
The average Balkans fan in United States is 42.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Progressive rock, UK garage, Nationality, with strongest over-indexing on Progressive rock (8.11× the country average). Demographically, the Balkans audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Balkans fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 42.0 |
| Estimated audience size | 2,696,704 |
Audience persona
The typical Balkans fan in United States is balanced, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 362,719 | 1.22× |
| New York | 219,537 | 1.46× |
| Texas | 218,010 | 0.94× |
| Florida | 188,385 | 1.03× |
| Illinois | 116,601 | 1.3× |
| Pennsylvania | 100,065 | 1.1× |
| New Jersey | 87,519 | 1.28× |
| Virginia | 81,844 | 1.25× |
| North Carolina | 76,694 | 0.95× |
| Ohio | 76,383 | 0.92× |
| Georgia | 76,072 | 0.92× |
| Michigan | 73,570 | 1.04× |
| Massachusetts | 73,397 | 1.38× |
| Washington | 72,708 | 1.34× |
| Maryland | 55,788 | 1.2× |
| Arizona | 51,790 | 0.94× |
| Colorado | 46,293 | 1.09× |
| Tennessee | 44,846 | 0.83× |
| Indiana | 42,579 | 0.86× |
| Missouri | 42,015 | 0.97× |
| Minnesota | 41,467 | 1.07× |
| Wisconsin | 37,571 | 0.93× |
| Oregon | 37,086 | 1.2× |
| Connecticut | 36,427 | 1.35× |
| South Carolina | 30,233 | 0.75× |
| Kentucky | 27,859 | 0.82× |
| Louisiana | 25,754 | 0.74× |
| Alabama | 25,571 | 0.68× |
| Utah | 24,576 | 1.02× |
| Nevada | 24,116 | 0.92× |
| Oklahoma | 23,976 | 0.8× |
| Iowa | 18,376 | 0.83× |
| Kansas | 18,366 | 0.86× |
| Washington, District of Columbia | 17,715 | 2.19× |
| Arkansas | 15,720 | 0.71× |
| Mississippi | 12,675 | 0.57× |
| Idaho | 12,580 | 0.93× |
| Nebraska | 11,366 | 0.84× |
| New Hampshire | 11,177 | 1.05× |
| Hawaii | 10,790 | 0.93× |
| New Mexico | 10,562 | 0.78× |
| Maine | 10,187 | 1.05× |
| West Virginia | 9,275 | 0.74× |
| Rhode Island | 9,201 | 1.07× |
| Alaska | 6,508 | 1.13× |
| Montana | 6,480 | 0.87× |
| Delaware | 5,948 | 0.8× |
| Vermont | 5,353 | 1.13× |
| South Dakota | 4,729 | 0.76× |
| North Dakota | 4,144 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 8.11× | Music & Radio |
| UK garage | 16.62× | Music & Radio |
| Nationality | 4.59× | Politics & Society |
| Urban Outfitters | 3.75× | Shopping |
| Product design | 3.73× | Business & Career |
| Governor of Michigan | 13.71× | Politics & Society |
| Goop | 9.9× | Internet & Social Media |
| Electrolyte | 8.05× | Health |
| Wok | 11.06× | Food & Beverages |
| headspace | 15.01× | Health |
| Bank account | 3.54× | Business & Career |
| Fairy godmother | 10.46× | Literature |
| Google Home | 9.03× | Technology & Electronics |
| Hibachi | 10.65× | Food & Beverages |
| Pro-Ject | 5.53× | Music & Radio |
| Iowa Hawkeyes | 10.47× | Sports |
| Cherish (group) | 14.22× | Music & Radio |
| Natural rubber | 2.41× | Cars & Mobility |
| Vocal harmony | 4.9× | Music & Radio |
| Nebraska Cornhuskers football | 3.86× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.81 |
| Travelling | THRILL | 1.97 |
| Spirituality | BALANCE | 1.54 |
| Risk Appetite | THRILL | 1.52 |
| Indulgence | JOY | 1.49 |
| Tradition | CONSERVATISM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Romania | 11.6% |
| Turkey | 6.9% |
| Italy | 6.7% |
See Balkans audiences in other countries
More Travel & Leisure audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Balkans have in United States?
Balkans has an estimated audience of 2,696,704 people in United States, concentrated in California and New York.
What is the gender split and age of Balkans fans?
53.9% of Balkans fans are female, 46.1% are male, with an average age of 42.0 years.
Which brands do Balkans fans like most?
Balkans fans show strongest brand affinity for Progressive rock (8.11×), UK garage (16.62×), and Nationality (4.59×) over the country average.
Where do Balkans fans live in United States?
Balkans fans in United States are most concentrated in California (reach 362,719), New York (reach 219,537), and Texas (reach 218,010). These three regions account for the largest share of the active audience.
What other brands do Balkans fans also like?
Beyond Balkans itself, the audience over-indexes on UK garage (16.62×), Nationality (4.59×), Urban Outfitters (3.75×), and Product design (3.73×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Balkans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.