Rascasse Audience Intelligence

Savoy Audience in United States

A data profile of the people who buy, follow and care about Savoy in United States — modelled from more than twelve digital signal sources. Savoy has an estimated audience of 695,000 people in United States.

#2912among POI in United States#2325in Travel & Leisure

The average Savoy fan in United States is 37.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Oklahoma.

Top brand affinities include Hedge fund, Slovenia, Google Photos, with strongest over-indexing on Hedge fund (20.88× the country average).

Demographically, the Savoy audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Savoy fan in United States is more male, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Hedge fund.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Savoy profile in United States.

Audience size
695K
in United States
Gender
37.6%♀
62.4% male
Age
37.7
average years
Country rank
#30062
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Savoy fans

37.6% are female, 62.4% are male, average age 37.7.

Fig. 02

Gender split

37.6%
Female
62.4%
Male
Demographic split for Savoy audience in United States
MetricValue
Female37.6%
Male62.4%
Average age37.7
Estimated audience size695,000
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Savoy audience in United States
Age bracketShare%
16-1922%
20-2923%
30-3919%
40-4920%
50+17%
Fig. 04

Worldwide distribution

9.3%

of the worldwide Savoy audience comes from United States.

Worldwide audience distribution share by country for Savoy
CountryShare
France29.5%
Italy11.4%
United States9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Savoy audience in United States is strongest.

Fig. 05

Top regions by affinity

Savoy fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~20K6.14×
02Oklahoma~40K5.82×
03Connecticut~30K3.94×
04South Dakota~6K3.80×
05Vermont~4K3.38×
06California~100K1.67×
07Minnesota~20K1.52×
08Illinois~30K1.45×
09Kansas~6K1.18×
10Texas~70K1.17×
11Louisiana~10K1.10×
12Arkansas~6K1.05×
13Wisconsin~10K1.03×
14Georgia~20K1.00×
15Washington, District of Columbia~2K0.99×
16North Dakota~1K0.94×
17Michigan~20K0.91×
18Missouri~9K0.84×
19New York~30K0.82×
20Massachusetts~10K0.78×
21Florida~30K0.72×
22Alaska~1K0.72×
23Montana~1K0.68×
24Delaware~1K0.65×
25Hawaii~2K0.64×
26Rhode Island~1K0.64×
27North Carolina~10K0.63×
28New Hampshire~2K0.63×
29Maine~2K0.63×
30Ohio~10K0.60×
31West Virginia~2K0.59×
32Oregon~5K0.58×
33Idaho~2K0.58×
34Iowa~3K0.57×
35Washington~8K0.56×
36Mississippi~3K0.54×
37Nebraska~2K0.54×
38Colorado~6K0.52×
39Pennsylvania~10K0.50×
40New Jersey~9K0.50×
41Virginia~8K0.47×
42Arizona~7K0.47×
43Alabama~5K0.47×
44Nevada~3K0.47×
45Utah~3K0.47×
46Maryland~6K0.46×
47South Carolina~5K0.46×
48Kentucky~4K0.45×
49Indiana~6K0.44×
50Tennessee~6K0.43×
Fig. 06

Affinity by region

Affinity by region — Savoy, United States
0.43×1.00×6.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Savoy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Savoy audience
#·InterestCategoryAffinity×
01American ShorthairPets & Animals29.27×
02CufflinkFashion & Accessoires26.73×
03Hedge fundBusiness & Career20.88×
04SloveniaTravel & Leisure16.11×
05Google PhotosTechnology & Electronics8.05×
06Berlin WallTravel & Leisure6.93×
07Google VoiceTechnology & Electronics5.01×
08ClarinetMusic & Radio4.44×
09SaxophoneMusic & Radio4.28×
10Atlanta BravesSports3.70×
11Sustainable energyHome & Garden3.69×
12Discount TireShopping3.61×
13Renewable energyBusiness & Career3.23×
14Rail transportTravel & Leisure3.00×
15FedExBusiness & Career2.91×
16Bass guitarMusic & Radio2.69×
17Hardware storeHome & Garden2.69×
18Planet FitnessSports2.51×
19Mortgage loansBusiness & Career2.17×
20PinterestInternet & Social Media1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Savoy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Savoy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.23×
Need for SecurityCONSERVATISM1.67×
IndividualismJOY1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Savoy audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.72×
Pet OwnershipJOY0.80×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Savoy have in United States?

Savoy has an estimated audience of 695,000 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Savoy fans?

37.6% of Savoy fans are female, 62.4% are male, with an average age of 37.7 years.

03

Which brands do Savoy fans like most?

Savoy fans show strongest brand affinity for Hedge fund (20.88×), Slovenia (16.11×), and Google Photos (8.05×) over the country average.

04

Where do Savoy fans live in United States?

Savoy fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Oklahoma (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Savoy fans also like?

Beyond Savoy itself, the audience over-indexes on Slovenia (16.11×), Google Photos (8.05×), American Shorthair (29.27×), and Cufflink (26.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Savoy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Savoy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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