Savoy Audience in United States
Savoy has an estimated audience of 695,000 people in United States. 37.6% are female, 62.4% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Google Home, Urban Outfitters, Goop, Governor of Michigan, Hibachi.
The average Savoy fan in United States is 37.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Home, Urban Outfitters, Goop, with strongest over-indexing on Google Home (22.06× the country average). Demographically, the Savoy audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Savoy fans
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 37.7 |
| Estimated audience size | 695,000 |
Audience persona
The typical Savoy fan in United States is more male, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Google Home.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 120,957 | 1.58× |
| Texas | 77,746 | 1.3× |
| Florida | 37,459 | 0.8× |
| New York | 37,073 | 0.95× |
| Oklahoma | 36,085 | 4.68× |
| Illinois | 33,839 | 1.46× |
| Connecticut | 30,407 | 4.36× |
| Georgia | 24,271 | 1.13× |
| New Mexico | 21,155 | 6.07× |
| Michigan | 19,066 | 1.05× |
| Minnesota | 17,230 | 1.73× |
| North Carolina | 14,148 | 0.68× |
| Ohio | 13,727 | 0.64× |
| Pennsylvania | 12,465 | 0.53× |
| Wisconsin | 11,797 | 1.13× |
| Massachusetts | 11,054 | 0.81× |
| Louisiana | 10,514 | 1.17× |
| Missouri | 10,219 | 0.91× |
| New Jersey | 9,399 | 0.53× |
| Virginia | 8,379 | 0.49× |
| Washington | 8,144 | 0.58× |
| Kansas | 7,205 | 1.32× |
| Arkansas | 6,862 | 1.2× |
| Arizona | 6,562 | 0.46× |
| Colorado | 5,893 | 0.54× |
| Tennessee | 5,588 | 0.4× |
| Maryland | 5,240 | 0.44× |
| Indiana | 5,125 | 0.4× |
| Oregon | 4,542 | 0.57× |
| South Carolina | 4,234 | 0.4× |
| Alabama | 3,746 | 0.39× |
| Vermont | 3,213 | 2.63× |
| Kentucky | 3,042 | 0.35× |
| Iowa | 2,903 | 0.51× |
| South Dakota | 2,536 | 1.58× |
| Nevada | 2,531 | 0.38× |
| Utah | 2,292 | 0.37× |
| Washington, District of Columbia | 2,254 | 1.08× |
| Mississippi | 2,053 | 0.36× |
| Hawaii | 1,607 | 0.54× |
| Idaho | 1,399 | 0.4× |
| North Dakota | 1,353 | 0.95× |
| New Hampshire | 1,321 | 0.48× |
| Nebraska | 1,194 | 0.34× |
| Maine | 1,152 | 0.46× |
| Rhode Island | 1,026 | 0.46× |
| Delaware | 951 | 0.5× |
| Montana | 906 | 0.47× |
| West Virginia | 775 | 0.24× |
| Alaska | 597 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Home | 22.06× | Technology & Electronics |
| Urban Outfitters | 5.55× | Shopping |
| Goop | 13.55× | Internet & Social Media |
| Governor of Michigan | 17.28× | Politics & Society |
| Hibachi | 15.28× | Food & Beverages |
| Wok | 12.11× | Food & Beverages |
| Vocal harmony | 8.23× | Music & Radio |
| headspace | 16.23× | Health |
| Hipster | 16.37× | Politics & Society |
| Cherish (group) | 18.17× | Music & Radio |
| Fairy godmother | 12.15× | Literature |
| Grinch | 6.51× | Movies & TV |
| Historic site | 6.24× | Arts & Culture |
| No Escape (1994 film) | 16.51× | Movies & TV |
| Grace Slick | 11.55× | Music & Radio |
| Halsey, Oregon | 10.92× | Travel & Leisure |
| Nationality | 2.56× | Politics & Society |
| Mathcore | 9.04× | Music & Radio |
| La Jolla | 9.78× | Travel & Leisure |
| Minnesota | 1.82× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 4.62 |
| Need for Security | CONSERVATISM | 1.73 |
| Risk Appetite | THRILL | 1.46 |
| DIY Mentality | THRILL | 1.45 |
| Individualism | JOY | 1.42 |
| Design Affinity | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 29.5% |
| Italy | 11.4% |
| United States | 9.3% |
See Savoy audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Savoy have in United States?
Savoy has an estimated audience of 695,000 people in United States, concentrated in California and Texas.
What is the gender split and age of Savoy fans?
37.6% of Savoy fans are female, 62.4% are male, with an average age of 37.7 years.
Which brands do Savoy fans like most?
Savoy fans show strongest brand affinity for Google Home (22.06×), Urban Outfitters (5.55×), and Goop (13.55×) over the country average.
Where do Savoy fans live in United States?
Savoy fans in United States are most concentrated in California (reach 120,957), Texas (reach 77,746), and Florida (reach 37,459). These three regions account for the largest share of the active audience.
What other brands do Savoy fans also like?
Beyond Savoy itself, the audience over-indexes on Urban Outfitters (5.55×), Goop (13.55×), Governor of Michigan (17.28×), and Hibachi (15.28×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Savoy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.