Rascasse Audience Intelligence

Savoy Audience in Germany

A data profile of the people who buy, follow and care about Savoy in Germany — modelled from more than twelve digital signal sources. Savoy has an estimated audience of 524,333 people in Germany.

#954among POI in Germany#886in Travel & Leisure

The average Savoy fan in Germany is 45.8 years old, balanced, and lives primarily in Hamburg.

The audience is concentrated in Hamburg, Niedersachsen, Nordrhein-Westfalen.

Top brand affinities include Mortgage calculator, Slovenia, Julio Iglesias, with strongest over-indexing on Mortgage calculator (20× the country average).

Demographically, the Savoy audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Quality Awareness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Savoy fan in Germany is balanced, around 45.8 years old, with strong Quality Awareness tendencies and a notable affinity for Mortgage calculator.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Savoy profile in Germany.

Audience size
524K
in Germany
Gender
53.0%♀
47.0% male
Age
45.8
average years
Country rank
#11313
POI in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Savoy fans

53.0% are female, 47.0% are male, average age 45.8.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Savoy audience in Germany
MetricValue
Female53.0%
Male47.0%
Average age45.8
Estimated audience size524,333
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Savoy audience in Germany
Age bracketShare%
16-196%
20-2911%
30-3921%
40-4931%
50+31%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Savoy audience comes from Germany.

Worldwide audience distribution share by country for Savoy
CountryShare
France29.5%
Italy11.4%
United States9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Savoy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Savoy fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~100K8.09×
02Schleswig-Holstein~40K1.88×
03Niedersachsen~100K1.87×
04Hessen~30K0.66×
05Bremen~3K0.64×
06Saarland~4K0.60×
07Thüringen~6K0.49×
08Berlin~10K0.48×
09Mecklenburg-Vorpommern~5K0.48×
10Nordrhein-Westfalen~50K0.46×
11Sachsen-Anhalt~6K0.46×
12Brandenburg~7K0.40×
13Rheinland-Pfalz~9K0.36×
14Bayern~30K0.35×
15Sachsen~9K0.33×
16Baden-Württemberg~20K0.29×
Fig. 06

Affinity by region

Affinity by region — Savoy, Germany
0.29×1.00×8.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Savoy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Savoy audience
#·InterestCategoryAffinity×
01CR Vasco da GamaSports33.40×
02SloveniaTravel & Leisure22.79×
03Mortgage calculatorHome & Garden20.00×
04Julio IglesiasMusic & Radio20.00×
05Fischer (company)Sports17.39×
06Mila KunisMovies & TV14.47×
07Bicycle wheelCars & Mobility10.64×
08AllgäuTravel & Leisure9.53×
09Bicycle helmetCars & Mobility8.32×
10Lake ConstanceTravel & Leisure8.27×
11Non-alcoholic beverageFood & Beverages8.11×
12Mineral waterFood & Beverages7.78×
13MotorboatCars & Mobility6.59×
14LodgingTravel & Leisure4.73×
15NatureHome & Garden3.70×
16HugendubelShopping3.48×
17TagesschauMovies & TV2.84×
18Müller (company)Food & Beverages2.56×
19FamilyKids & Family2.43×
20GermanyTravel & Leisure1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Savoy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Savoy audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.31×
ExtroversionTHRILL2.20×
Risk AppetiteTHRILL2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Savoy audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.53×
Social Media UsageJOY0.67×
Luxury OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Savoy have in Germany?

Savoy has an estimated audience of 524,333 people in Germany, concentrated in Hamburg and Niedersachsen.

02

What is the gender split and age of Savoy fans?

53.0% of Savoy fans are female, 47.0% are male, with an average age of 45.8 years.

03

Which brands do Savoy fans like most?

Savoy fans show strongest brand affinity for Mortgage calculator (20×), Slovenia (22.79×), and Julio Iglesias (20×) over the country average.

04

Where do Savoy fans live in Germany?

Savoy fans in Germany are most concentrated in Hamburg (reach ~100K), Niedersachsen (reach ~100K), and Nordrhein-Westfalen (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Savoy fans also like?

Beyond Savoy itself, the audience over-indexes on Slovenia (22.79×), Julio Iglesias (20×), Mila Kunis (14.47×), and Nature (3.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Savoy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Savoy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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