Savoy Audience in Germany
Savoy has an estimated audience of 524,333 people in Germany. 53.0% are female, 47.0% are male, average age 45.8. Top regions: Niedersachsen, Hamburg, Nordrhein-Westfalen. Top brand affinities: Allgäu, Slovenia, Mortgage calculator, Julio Iglesias, CR Vasco da Gama.
The average Savoy fan in Germany is 45.8 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Hamburg, Nordrhein-Westfalen. Top brand affinities include Allgäu, Slovenia, Mortgage calculator, with strongest over-indexing on Allgäu (16.55× the country average). Demographically, the Savoy audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Tradition, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Savoy fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 45.8 |
| Estimated audience size | 524,333 |
Audience persona
The typical Savoy fan in Germany is balanced, around 45.8 years old, with strong Tradition tendencies and a notable affinity for Allgäu.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 100,889 | 1.98× |
| Hamburg | 95,242 | 8.04× |
| Nordrhein-Westfalen | 54,240 | 0.47× |
| Schleswig-Holstein | 35,661 | 1.89× |
| Bayern | 28,437 | 0.34× |
| Hessen | 25,283 | 0.63× |
| Baden-Württemberg | 17,806 | 0.25× |
| Berlin | 10,843 | 0.46× |
| Rheinland-Pfalz | 6,284 | 0.24× |
| Sachsen | 5,348 | 0.21× |
| Thüringen | 4,357 | 0.33× |
| Brandenburg | 3,101 | 0.19× |
| Mecklenburg-Vorpommern | 2,520 | 0.25× |
| Sachsen-Anhalt | 2,084 | 0.15× |
| Bremen | 1,898 | 0.42× |
| Saarland | 946 | 0.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Allgäu | 16.55× | Travel & Leisure |
| Slovenia | 13.58× | Travel & Leisure |
| Mortgage calculator | 10.58× | Home & Garden |
| Julio Iglesias | 17.3× | Music & Radio |
| CR Vasco da Gama | 48.07× | Sports |
| Secret Escapes | 8.97× | Travel & Leisure |
| Lake Constance | 12.4× | Travel & Leisure |
| Real property | 6.66× | Home & Garden |
| Fischer (company) | 19.17× | Sports |
| Mila Kunis | 11.58× | Movies & TV |
| Alpine skiing | 4.47× | Sports |
| Felix Baumgartner | 6.08× | Sports |
| Bicycle wheel | 9.18× | Cars & Mobility |
| Tagesschau | 2.32× | Movies & TV |
| Ski resort | 4.55× | Travel & Leisure |
| Vacation rental | 4.78× | Travel & Leisure |
| Felix Neureuther | 7.62× | Sports |
| FIS Alpine Ski World Cup | 8.03× | Sports |
| South Tyrol | 4.76× | Travel & Leisure |
| Garden furniture | 4.16× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.22 |
| Sports Activity | POWER | 2.17 |
| Design Affinity | PREMIUM | 2.17 |
| Healthy Lifestyle | BALANCE | 2.13 |
| Sustainability | BALANCE | 1.96 |
| Convenience Orientation | PREMIUM | 1.96 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 29.5% |
| Italy | 11.4% |
| United States | 9.3% |
See Savoy audiences in other countries
More Travel & Leisure audiences in Germany
- Germany (35,160,910)
- Europe (22,821,492)
- Munich (13,817,934)
- North Rhine-Westphalia (12,537,146)
- Hermes, Oise (12,100,070)
Frequently asked questions
How many fans does Savoy have in Germany?
Savoy has an estimated audience of 524,333 people in Germany, concentrated in Niedersachsen and Hamburg.
What is the gender split and age of Savoy fans?
53.0% of Savoy fans are female, 47.0% are male, with an average age of 45.8 years.
Which brands do Savoy fans like most?
Savoy fans show strongest brand affinity for Allgäu (16.55×), Slovenia (13.58×), and Mortgage calculator (10.58×) over the country average.
Where do Savoy fans live in Germany?
Savoy fans in Germany are most concentrated in Niedersachsen (reach 100,889), Hamburg (reach 95,242), and Nordrhein-Westfalen (reach 54,240). These three regions account for the largest share of the active audience.
What other brands do Savoy fans also like?
Beyond Savoy itself, the audience over-indexes on Slovenia (13.58×), Mortgage calculator (10.58×), Julio Iglesias (17.3×), and CR Vasco da Gama (48.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Savoy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.