Stella & Chewy's Audience in United States

Stella & Chewy's logo

Stella & Chewy's has an estimated audience of 405,893 people in United States. 57.1% are female, 42.9% are male, average age 36.7. Top regions: California, Wisconsin, Florida. Top brand affinities: Regional styles of Mexican music, Preta Gil, Henry Spencer (Psych), Collectable, Product design.

The average Stella & Chewy's fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Wisconsin, Florida. Top brand affinities include Regional styles of Mexican music, Preta Gil, Henry Spencer (Psych), with strongest over-indexing on Regional styles of Mexican music (20× the country average). Demographically, the Stella & Chewy's audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Brand · Subtype: Pet food

Demographics of Stella & Chewy's fans

Demographic split for Stella & Chewy's audience in United States
MetricValue
Female57.1%
Male42.9%
Average age36.7
Estimated audience size405,893

Audience persona

The typical Stella & Chewy's fan in United States is more female, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Stella & Chewy's in United States
RegionReachAffinity
California49,4661.11×
Wisconsin42,8517.02×
Florida29,3081.07×
New York27,0231.19×
Texas26,0950.75×
Illinois19,1431.42×
Pennsylvania12,2060.89×
North Carolina11,4560.94×
Massachusetts10,8641.36×
New Jersey10,8581.05×
Washington10,7611.32×
Ohio10,6780.85×
Michigan9,5950.9×
Georgia9,1380.73×
Arizona8,4541.02×
Colorado7,8201.22×
Virginia7,8010.79×
Tennessee6,6810.82×
Oregon6,5631.41×
Connecticut5,8211.43×
Maryland5,5440.79×
Missouri5,4660.84×
Minnesota5,3820.93×
Indiana5,3710.72×
South Carolina5,3260.87×
Nevada3,9411×
Kentucky3,2490.64×
Oklahoma2,6440.59×
Utah2,5660.71×
Alabama2,5350.45×
New Hampshire2,4901.56×
Kansas2,4570.77×
Iowa2,3760.71×
Louisiana2,3350.45×
Idaho1,9410.95×
Arkansas1,9090.57×
Maine1,8281.26×
Nebraska1,4840.73×
Hawaii1,4200.81×
New Mexico1,3440.66×
Rhode Island1,2280.95×
West Virginia1,1820.63×
Montana1,0710.95×
Mississippi1,0140.3×
Washington, District of Columbia8110.66×
Alaska7540.87×
Vermont7201.01×
Delaware7140.64×
South Dakota6060.65×
North Dakota4530.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stella & Chewy's audience
BrandAffinityCategory
Regional styles of Mexican music20×Music & Radio
Preta Gil37.88×Music & Radio
Henry Spencer (Psych)145.58×Movies & TV
Collectable2.54×Kids & Family
Product design2.26×Business & Career
JDSU3.4×Business & Career
Nebraska Cornhuskers football3.89×Sports
Layne Staley5.83×Music & Radio
Historic site3.89×Arts & Culture
Google Home5.91×Technology & Electronics
UK garage4.33×Music & Radio
Jesse Plemons2.64×Movies & TV
Governor of Michigan5.55×Politics & Society
Fairy godmother5.51×Literature
Pillow1.53×Home & Garden
Nipsey Hussle3.99×Music & Radio
Hibachi5.17×Food & Beverages
Mathcore4.95×Music & Radio
Vocal harmony2.79×Music & Radio
Goop3×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stella & Chewy's audience
TraitClusterScore
PatriotismCONSERVATISM2.17
Family OrientationCONSERVATISM1.74
Pet OwnershipJOY1.64
SustainabilityBALANCE1.54
TravellingTHRILL1.54
SpiritualityBALANCE1.42

Worldwide distribution

Worldwide audience distribution share by country for Stella & Chewy's
CountryShare
United States80.6%
Canada12.5%
United Kingdom3.9%

See Stella & Chewy's audiences in other countries

More Pet food audiences in United States

Frequently asked questions

How many fans does Stella & Chewy's have in United States?

Stella & Chewy's has an estimated audience of 405,893 people in United States, concentrated in California and Wisconsin.

What is the gender split and age of Stella & Chewy's fans?

57.1% of Stella & Chewy's fans are female, 42.9% are male, with an average age of 36.7 years.

Which brands do Stella & Chewy's fans like most?

Stella & Chewy's fans show strongest brand affinity for Regional styles of Mexican music (20×), Preta Gil (37.88×), and Henry Spencer (Psych) (145.58×) over the country average.

Where do Stella & Chewy's fans live in United States?

Stella & Chewy's fans in United States are most concentrated in California (reach 49,466), Wisconsin (reach 42,851), and Florida (reach 29,308). These three regions account for the largest share of the active audience.

What other brands do Stella & Chewy's fans also like?

Beyond Stella & Chewy's itself, the audience over-indexes on Preta Gil (37.88×), Henry Spencer (Psych) (145.58×), Collectable (2.54×), and Product design (2.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stella & Chewy's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.