Rascasse Audience Intelligence

Stella & Chewy's Target Market in United States

A data profile of the people who buy, follow and care about Stella & Chewy's in United States — modelled from more than twelve digital signal sources. Stella & Chewy's has an estimated audience of 396,935 people in United States.

#4among Pet food in United States#4322among Brand in United States#590in Pets & Animals

The average Stella & Chewy's fan in United States is 36.7 years old, more female, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, California, Florida.

Top brand affinities include Katie Holmes, Freshpet, Sustainable energy, with strongest over-indexing on Katie Holmes (49.32× the country average).

Demographically, the Stella & Chewy's audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stella & Chewy's fan in United States is more female, around 36.7 years old, with strong Family Orientation tendencies and a notable affinity for Katie Holmes.

Category: Pets & Animals · Type: Brand · Subtype: Pet food

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stella & Chewy's profile in United States.

Audience size
397K
in United States
Gender
57.1%♀
42.9% male
Age
36.7
average years
Country rank
#41803
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stella & Chewy's

57.1% are female, 42.9% are male, average age 36.7.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Stella & Chewy's audience in United States
MetricValue
Female57.1%
Male42.9%
Average age36.7
Estimated audience size396,935
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Stella & Chewy's audience in United States
Age bracketShare%
16-1926%
20-2923%
30-3916%
40-4917%
50+18%
Fig. 04

Worldwide distribution

80.3%

of the worldwide Stella & Chewy's audience comes from United States.

Worldwide audience distribution share by country for Stella & Chewy's
CountryShare
United States80.3%
Canada12.6%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stella & Chewy's audience in United States is strongest.

Fig. 05

Top regions by affinity

Stella & Chewy's customers by region in United States
#RegionReachAffinity×
01Wisconsin~50K7.63×
02New Hampshire~2K1.32×
03Illinois~20K1.26×
04Maine~2K1.25×
05Connecticut~5K1.21×
06Massachusetts~9K1.16×
07Oregon~5K1.14×
08Washington~9K1.13×
09Colorado~7K1.08×
10Florida~30K1.07×
11New York~20K1.06×
12Nevada~4K1.02×
13Rhode Island~1K1.02×
14New Jersey~10K1.01×
15Arizona~8K0.99×
16Minnesota~6K0.99×
17Vermont<1K0.99×
18California~40K0.98×
19Idaho~2K0.98×
20Alaska<1K0.98×
21Montana~1K0.97×
22Michigan~10K0.93×
23South Dakota<1K0.92×
24North Dakota<1K0.92×
25Hawaii~2K0.91×
26Kansas~3K0.90×
27Delaware~1K0.90×
28North Carolina~10K0.88×
29South Carolina~5K0.88×
30West Virginia~2K0.88×
31Missouri~6K0.87×
32New Mexico~2K0.86×
33Ohio~10K0.85×
34Nebraska~2K0.84×
35Pennsylvania~10K0.83×
36Tennessee~7K0.82×
37Oklahoma~4K0.82×
38Iowa~3K0.82×
39Arkansas~3K0.81×
40Washington, District of Columbia<1K0.81×
41Virginia~8K0.80×
42Georgia~10K0.79×
43Utah~3K0.79×
44Mississippi~3K0.79×
45Indiana~6K0.78×
46Kentucky~4K0.78×
47Maryland~5K0.77×
48Texas~30K0.73×
49Alabama~4K0.73×
50Louisiana~4K0.72×
Fig. 06

Affinity by region

Affinity by region — Stella & Chewy's, United States
0.72×1.00×7.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stella & Chewy's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stella & Chewy's audience
#·InterestCategoryAffinity×
01FreshpetFood & Beverages51.89×
02Katie HolmesMovies & TV49.32×
03ExxonMobilCars & Mobility24.21×
04Pedigree PetfoodsShopping19.18×
05Elderly careHealth17.96×
06PETA (People for the Ethical Treatment of Animals)Politics & Society17.54×
07GlassdoorBusiness & Career10.40×
08Sustainable energyHome & Garden9.99×
09Renewable energyBusiness & Career7.76×
10QVCMovies & TV7.37×
11FedExBusiness & Career5.99×
12Weather forecastingHome & Garden5.44×
13Home automationTechnology & Electronics5.17×
14Pet sittingPets & Animals5.11×
15Solar energyHome & Garden4.08×
16French BulldogPets & Animals4.04×
17Mortgage loansBusiness & Career3.83×
18Discount storesShopping3.73×
19Organic foodFood & Beverages2.94×
20PinterestInternet & Social Media2.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stella & Chewy's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stella & Chewy's audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.26×
PatriotismCONSERVATISM3.23×
SustainabilityBALANCE2.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stella & Chewy's audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
Early Adopter MentalityPOWER0.73×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Stella & Chewy's's target market in United States?

Stella & Chewy's's target market in United States covers an estimated 396,935 people, concentrated in Wisconsin and California.

02

What is the gender split and age of Stella & Chewy's customers?

57.1% of the Stella & Chewy's audience are female, 42.9% are male, with an average age of 36.7 years.

03

Which brands do Stella & Chewy's fans like most?

Stella & Chewy's fans show strongest brand affinity for Katie Holmes (49.32×), Freshpet (51.89×), and Sustainable energy (9.99×) over the country average.

04

Where do Stella & Chewy's fans live in United States?

Stella & Chewy's fans in United States are most concentrated in Wisconsin (reach ~50K), California (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Stella & Chewy's fans also like?

Beyond Stella & Chewy's itself, the audience over-indexes on Freshpet (51.89×), Sustainable energy (9.99×), ExxonMobil (24.21×), and Renewable energy (7.76×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Stella & Chewy's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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