Rascasse Audience Intelligence

Aquascaping Target Market in United States

A data profile of the people who buy, follow and care about Aquascaping in United States — modelled from more than twelve digital signal sources. Aquascaping has an estimated audience of 302,773 people in United States.

#6among Pet food in United States#4986among Brand in United States#661in Pets & Animals

The average Aquascaping fan in United States is 31.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Aquarium, Brittany Snow, Superman, with strongest over-indexing on Aquarium (19.09× the country average).

Demographically, the Aquascaping audience skews more male with an average age of 31.5, and over-indexes on personality traits such as DIY Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aquascaping fan in United States is more male, around 31.5 years old, with strong DIY Mentality tendencies and a notable affinity for Aquarium.

Category: Pets & Animals · Type: Brand · Subtype: Pet food

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aquascaping profile in United States.

Audience size
303K
in United States
Gender
42.1%♀
57.9% male
Age
31.5
average years
Country rank
#48156
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aquascaping

42.1% are female, 57.9% are male, average age 31.5.

Fig. 02

Gender split

42.1%
Female
57.9%
Male
Demographic split for Aquascaping audience in United States
MetricValue
Female42.1%
Male57.9%
Average age31.5
Estimated audience size302,773
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Aquascaping audience in United States
Age bracketShare%
16-1940%
20-2923%
30-3916%
40-4912%
50+8%
Fig. 04

Worldwide distribution

27.4%

of the worldwide Aquascaping audience comes from United States.

Worldwide audience distribution share by country for Aquascaping
CountryShare
United States27.4%
Indonesia19.0%
Japan11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aquascaping audience in United States is strongest.

Fig. 05

Top regions by affinity

Aquascaping customers by region in United States
#RegionReachAffinity×
01Hawaii~8K6.12×
02Illinois~10K1.47×
03Colorado~7K1.43×
04Washington~8K1.34×
05Oregon~5K1.34×
06Utah~3K1.25×
07Idaho~2K1.23×
08Wisconsin~5K1.10×
09California~40K1.09×
10Oklahoma~4K1.07×
11North Carolina~9K0.99×
12Iowa~2K0.99×
13New Hampshire~1K0.98×
14Montana<1K0.97×
15Kansas~2K0.96×
16Nebraska~1K0.95×
17Minnesota~4K0.94×
18Alaska<1K0.94×
19Tennessee~6K0.93×
20South Dakota<1K0.93×
21New Mexico~1K0.92×
22Arizona~6K0.91×
23Indiana~5K0.91×
24Missouri~4K0.91×
25Ohio~8K0.90×
26Michigan~7K0.89×
27Rhode Island<1K0.89×
28Pennsylvania~9K0.88×
29Vermont<1K0.88×
30West Virginia~1K0.87×
31North Dakota<1K0.86×
32Florida~20K0.85×
33Nevada~2K0.85×
34South Carolina~4K0.84×
35Connecticut~3K0.84×
36Maine<1K0.83×
37Delaware<1K0.83×
38Arkansas~2K0.82×
39Massachusetts~5K0.80×
40New Jersey~6K0.79×
41Virginia~6K0.79×
42Kentucky~3K0.79×
43Washington, District of Columbia<1K0.78×
44Georgia~7K0.77×
45Texas~20K0.76×
46Maryland~4K0.76×
47Alabama~3K0.76×
48Louisiana~3K0.72×
49New York~10K0.70×
50Mississippi~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Aquascaping, United States
0.70×1.00×6.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aquascaping audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aquascaping audience
#·InterestCategoryAffinity×
01Discus throwSports25.47×
02Cultural tourismTravel & Leisure20.00×
03CitizenMTravel & Leisure20.00×
04Savage GardenMusic & Radio20.00×
05AquariumPets & Animals19.09×
06RoxetteMusic & Radio17.85×
07ManowarMusic & Radio16.61×
08Brothers GrimmLiterature15.87×
09Wham!Music & Radio11.73×
10Brittany SnowMovies & TV6.96×
11Stitch!Movies & TV5.93×
12Art jewelryFashion & Accessoires3.98×
13InnovationBusiness & Career2.65×
14Enterprise Rent-A-CarCars & Mobility2.28×
15Pet storePets & Animals2.05×
16PetcoShopping1.99×
17Ace HardwareHome & Garden1.98×
18Do it yourself (DIY)Home & Garden1.89×
19SupermanMovies & TV1.62×
20HobbyHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aquascaping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aquascaping audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.63×
Risk AppetiteTHRILL1.49×
SustainabilityBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aquascaping audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.72×
Social Media UsageJOY0.78×
Price SensitivityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aquascaping's target market in United States?

Aquascaping's target market in United States covers an estimated 302,773 people, concentrated in California and Texas.

02

What is the gender split and age of Aquascaping customers?

42.1% of the Aquascaping audience are female, 57.9% are male, with an average age of 31.5 years.

03

Which brands do Aquascaping fans like most?

Aquascaping fans show strongest brand affinity for Aquarium (19.09×), Brittany Snow (6.96×), and Superman (1.62×) over the country average.

04

Where do Aquascaping fans live in United States?

Aquascaping fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Aquascaping fans also like?

Beyond Aquascaping itself, the audience over-indexes on Brittany Snow (6.96×), Superman (1.62×), Do it yourself (DIY) (1.89×), and Cultural tourism (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pet food audiences in United States

See Aquascaping audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aquascaping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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