Brothers Grimm Audience in United States

Brothers Grimm logo

Brothers Grimm has an estimated audience of 520,127 people in United States. 71.1% are female, 28.9% are male, average age 37.9. Top regions: California, Texas, New York. Top brand affinities: The Ugly Duckling, 28 Weeks Later, Little Red Riding Hood, Golden Goose, Sarah Brightman.

The average Brothers Grimm fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include The Ugly Duckling, 28 Weeks Later, Little Red Riding Hood, with strongest over-indexing on The Ugly Duckling (596.94× the country average). Demographically, the Brothers Grimm audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Extroversion, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Children's book

Demographics of Brothers Grimm fans

Demographic split for Brothers Grimm audience in United States
MetricValue
Female71.1%
Male28.9%
Average age37.9
Estimated audience size520,127

Audience persona

The typical Brothers Grimm fan in United States is more female, around 37.9 years old, with strong Extroversion tendencies and a notable affinity for The Ugly Duckling.

Top regions in United States

Top regions ranked by reach for Brothers Grimm in United States
RegionReachAffinity
California55,9110.98×
Texas42,2830.95×
New York32,3941.11×
Florida29,4330.84×
Colorado18,3672.24×
Ohio15,9100.99×
Illinois15,7550.91×
Pennsylvania15,7000.9×
North Carolina14,0140.9×
Georgia13,8330.86×
Virginia12,5590.99×
Michigan12,1180.89×
Washington11,6401.12×
New Jersey10,4850.79×
Tennessee10,4241×
Indiana9,5851.01×
Massachusetts9,5740.93×
Arizona9,4630.89×
Missouri9,2391.1×
Wisconsin7,9521.02×
Maryland7,8820.88×
Minnesota7,3410.99×
Oregon7,3001.22×
South Carolina6,7890.87×
Kentucky6,7501.04×
Oklahoma6,7331.17×
Louisiana5,9590.89×
Utah5,8531.26×
Alabama5,6540.78×
Connecticut4,8040.92×
Nevada4,6290.92×
Arkansas4,3511.02×
Kansas4,1651.02×
Iowa4,1640.97×
Idaho3,7091.42×
Mississippi3,5770.83×
New Mexico2,7121.04×
Nebraska2,5540.98×
West Virginia2,1680.9×
Hawaii2,0530.92×
Maine2,0101.08×
New Hampshire1,9840.97×
Montana1,6661.15×
Washington, District of Columbia1,6081.03×
Rhode Island1,3970.84×
South Dakota1,1190.93×
Alaska1,1151×
North Dakota1,0010.94×
Delaware9760.68×
Vermont9471.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brothers Grimm audience
BrandAffinityCategory
The Ugly Duckling596.94×Movies & TV
28 Weeks Later107.21×Movies & TV
Little Red Riding Hood113.5×Literature
Golden Goose47.73×Fashion & Accessoires
Sarah Brightman102.62×Music & Radio
Mr. Price139.26×Fashion & Accessoires
Medal of Honor (series)102.7×Games
28 Days Later19.05×Movies & TV
Eraserhead48.6×Movies & TV
University of Geneva164.45×Business & Career
Cinderella III: A Twist in Time128.27×Movies & TV
Jensen Ackles17.89×Movies & TV
Clairvoyance17.8×Politics & Society
Trick-or-treating15.09×Kids & Family
Serenity (film)24.13×Movies & TV
Shoulder15.31×Health
Nun20×Politics & Society
AAA (band)10.08×Music & Radio
Queens7.27×Travel & Leisure
Aliens (film)16.4×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brothers Grimm audience
TraitClusterScore
ExtroversionTHRILL1.68
Pet OwnershipJOY1.47
MindfulnessBALANCE1.38
IndulgenceJOY1.38
LGBTQ+ IdentityOPEN1.31
SpiritualityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Brothers Grimm
CountryShare
United States36.6%
United Kingdom7.5%
Italy5.2%

See Brothers Grimm audiences in other countries

More Children's book audiences in United States

Frequently asked questions

How many fans does Brothers Grimm have in United States?

Brothers Grimm has an estimated audience of 520,127 people in United States, concentrated in California and Texas.

What is the gender split and age of Brothers Grimm fans?

71.1% of Brothers Grimm fans are female, 28.9% are male, with an average age of 37.9 years.

Which brands do Brothers Grimm fans like most?

Brothers Grimm fans show strongest brand affinity for The Ugly Duckling (596.94×), 28 Weeks Later (107.21×), and Little Red Riding Hood (113.5×) over the country average.

Where do Brothers Grimm fans live in United States?

Brothers Grimm fans in United States are most concentrated in California (reach 55,911), Texas (reach 42,283), and New York (reach 32,394). These three regions account for the largest share of the active audience.

What other brands do Brothers Grimm fans also like?

Beyond Brothers Grimm itself, the audience over-indexes on 28 Weeks Later (107.21×), Little Red Riding Hood (113.5×), Golden Goose (47.73×), and Sarah Brightman (102.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brothers Grimm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.