Orijen Audience in United States
Orijen has an estimated audience of 449,531 people in United States. 50.9% are female, 49.1% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: NASDAQ, Palestine, Internet Movie Database, Dog agility, Freshpet.
The average Orijen fan in United States is 36.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include NASDAQ, Palestine, Internet Movie Database, with strongest over-indexing on NASDAQ (8.41× the country average). Demographically, the Orijen audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Quality Awareness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Brand
Demographics of Orijen fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 36.8 |
| Estimated audience size | 449,531 |
Audience persona
The typical Orijen fan in United States is balanced, around 36.8 years old, with strong Quality Awareness tendencies and a notable affinity for NASDAQ.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 86,143 | 1.74× |
| Texas | 40,686 | 1.05× |
| Florida | 38,117 | 1.25× |
| New York | 31,772 | 1.26× |
| Illinois | 16,791 | 1.12× |
| Washington | 15,068 | 1.67× |
| Pennsylvania | 13,295 | 0.88× |
| New Jersey | 12,894 | 1.13× |
| Ohio | 12,714 | 0.92× |
| North Carolina | 12,643 | 0.93× |
| Georgia | 12,601 | 0.91× |
| Virginia | 11,143 | 1.02× |
| Michigan | 10,823 | 0.92× |
| Massachusetts | 10,541 | 1.19× |
| Colorado | 10,418 | 1.47× |
| Arizona | 9,664 | 1.05× |
| Tennessee | 9,462 | 1.05× |
| Oregon | 7,541 | 1.46× |
| Maryland | 6,853 | 0.89× |
| Minnesota | 6,629 | 1.03× |
| Indiana | 6,500 | 0.79× |
| Wisconsin | 6,447 | 0.95× |
| Missouri | 6,423 | 0.89× |
| South Carolina | 5,446 | 0.81× |
| Connecticut | 4,974 | 1.1× |
| Nevada | 4,939 | 1.14× |
| Kentucky | 4,461 | 0.79× |
| Louisiana | 4,020 | 0.69× |
| Alabama | 3,814 | 0.61× |
| Utah | 3,776 | 0.94× |
| Oklahoma | 3,475 | 0.7× |
| Kansas | 2,918 | 0.82× |
| Hawaii | 2,786 | 1.44× |
| Iowa | 2,581 | 0.7× |
| Arkansas | 2,395 | 0.65× |
| New Hampshire | 2,366 | 1.34× |
| Idaho | 2,121 | 0.94× |
| Maine | 1,998 | 1.24× |
| Mississippi | 1,739 | 0.47× |
| Alaska | 1,719 | 1.79× |
| New Mexico | 1,671 | 0.74× |
| Washington, District of Columbia | 1,662 | 1.23× |
| Nebraska | 1,448 | 0.64× |
| Rhode Island | 1,428 | 1× |
| West Virginia | 1,220 | 0.58× |
| Montana | 1,124 | 0.9× |
| Delaware | 870 | 0.7× |
| South Dakota | 740 | 0.71× |
| Vermont | 730 | 0.93× |
| North Dakota | 720 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| NASDAQ | 8.41× | Business & Career |
| Palestine | 13.55× | Travel & Leisure |
| Internet Movie Database | 5.48× | Movies & TV |
| Dog agility | 8.13× | Pets & Animals |
| Freshpet | 19.31× | Food & Beverages |
| Financial services | 2.74× | Business & Career |
| Photochromic lens | 15.27× | Health |
| Android (operating system) | 1.94× | Technology & Electronics |
| Pet food | 2.63× | Pets & Animals |
| Cane Corso | 5.92× | Food & Beverages |
| Persian cat | 4.59× | Pets & Animals |
| Bulldog | 3.19× | Pets & Animals |
| Hobby Lobby | 2.07× | Home & Garden |
| D&R | 10.95× | Technology & Electronics |
| Aldi | 2.05× | Shopping |
| Scooby-Doo | 2.75× | Movies & TV |
| Petco | 2.78× | Shopping |
| Dog harness | 2.99× | Pets & Animals |
| Siberian Husky | 3.63× | Pets & Animals |
| Sphynx cat | 5.15× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.88 |
| Pet Ownership | JOY | 1.75 |
| Sustainability | BALANCE | 1.43 |
| Indulgence | JOY | 1.39 |
| Need for Security | CONSERVATISM | 1.29 |
| Healthy Lifestyle | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.1% |
| Canada | 7.8% |
| United Kingdom | 6.7% |
See Orijen audiences in other countries
More Pets & Animals audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Orijen have in United States?
Orijen has an estimated audience of 449,531 people in United States, concentrated in California and Texas.
What is the gender split and age of Orijen fans?
50.9% of Orijen fans are female, 49.1% are male, with an average age of 36.8 years.
Which brands do Orijen fans like most?
Orijen fans show strongest brand affinity for NASDAQ (8.41×), Palestine (13.55×), and Internet Movie Database (5.48×) over the country average.
Where do Orijen fans live in United States?
Orijen fans in United States are most concentrated in California (reach 86,143), Texas (reach 40,686), and Florida (reach 38,117). These three regions account for the largest share of the active audience.
What other brands do Orijen fans also like?
Beyond Orijen itself, the audience over-indexes on Palestine (13.55×), Internet Movie Database (5.48×), Dog agility (8.13×), and Freshpet (19.31×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Orijen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.