Rascasse Audience Intelligence

Orijen Target Market in United States

A data profile of the people who buy, follow and care about Orijen in United States — modelled from more than twelve digital signal sources. Orijen has an estimated audience of 449,850 people in United States.

#4027among Brand in United States#561in Pets & Animals

The average Orijen fan in United States is 36.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include NASDAQ, Poodle, Yorkshire Terrier, with strongest over-indexing on NASDAQ (11.22× the country average).

Demographically, the Orijen audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Orijen fan in United States is balanced, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for NASDAQ.

Category: Pets & Animals · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Orijen profile in United States.

Audience size
450K
in United States
Gender
50.9%♀
49.1% male
Age
36.8
average years
Country rank
#38931
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Orijen

50.9% are female, 49.1% are male, average age 36.8.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Orijen audience in United States
MetricValue
Female50.9%
Male49.1%
Average age36.8
Estimated audience size449,850
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Orijen audience in United States
Age bracketShare%
16-1923%
20-2926%
30-3918%
40-4918%
50+16%
Fig. 04

Worldwide distribution

44.0%

of the worldwide Orijen audience comes from United States.

Worldwide audience distribution share by country for Orijen
CountryShare
United States44.0%
Canada7.7%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Orijen audience in United States is strongest.

Fig. 05

Top regions by affinity

Orijen customers by region in United States
#RegionReachAffinity×
01California~80K1.53×
02Washington~10K1.46×
03Colorado~10K1.36×
04Oregon~7K1.31×
05Alaska~1K1.23×
06Hawaii~2K1.18×
07Florida~40K1.17×
08Nevada~5K1.16×
09New York~30K1.15×
10Maine~2K1.14×
11New Hampshire~2K1.13×
12Arizona~10K1.11×
13Massachusetts~10K1.09×
14Connecticut~5K1.07×
15Illinois~20K1.06×
16New Jersey~10K1.04×
17Washington, District of Columbia~1K1.03×
18Virginia~10K1.02×
19Rhode Island~1K1.02×
20Tennessee~9K1.01×
21Idaho~2K1.01×
22Minnesota~6K1.00×
23Vermont<1K1.00×
24Texas~40K0.99×
25Wisconsin~7K0.99×
26Montana~1K0.99×
27North Dakota<1K0.97×
28Michigan~10K0.96×
29Utah~4K0.96×
30South Dakota<1K0.94×
31Kansas~3K0.93×
32Delaware~1K0.93×
33North Carolina~10K0.92×
34Kentucky~5K0.92×
35Missouri~7K0.91×
36New Mexico~2K0.91×
37West Virginia~2K0.91×
38Arkansas~3K0.90×
39Pennsylvania~10K0.89×
40Georgia~10K0.89×
41Ohio~10K0.89×
42Maryland~7K0.89×
43Oklahoma~4K0.89×
44Nebraska~2K0.89×
45Iowa~3K0.88×
46South Carolina~6K0.87×
47Alabama~5K0.87×
48Louisiana~5K0.86×
49Indiana~7K0.85×
50Mississippi~3K0.85×
Fig. 06

Affinity by region

Affinity by region — Orijen, United States
0.85×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Orijen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Orijen audience
#·InterestCategoryAffinity×
01NASDAQBusiness & Career11.22×
02Persian catPets & Animals5.59×
03Siamese catPets & Animals5.18×
04Shih TzuPets & Animals4.73×
05PoodlePets & Animals4.55×
06Siberian HuskyPets & Animals4.53×
07BeaglePets & Animals4.40×
08Yorkshire TerrierPets & Animals4.36×
09French BulldogPets & Animals4.13×
10Chihuahua (dog)Pets & Animals4.13×
11BulldogPets & Animals4.02×
12Labrador RetrieverPets & Animals3.80×
13Dog harnessPets & Animals3.75×
14Veterinary medicineBusiness & Career3.41×
15Dog walkingPets & Animals3.35×
16Financial servicesBusiness & Career2.79×
17Home improvementHome & Garden1.90×
18RecipesFood & Beverages1.90×
19CookingFood & Beverages1.74×
20XInternet & Social Media1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Orijen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Orijen audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.07×
PatriotismCONSERVATISM1.68×
Quality AwarenessPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Orijen audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Design AffinityPREMIUM0.83×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Orijen's target market in United States?

Orijen's target market in United States covers an estimated 449,850 people, concentrated in California and Texas.

02

What is the gender split and age of Orijen customers?

50.9% of the Orijen audience are female, 49.1% are male, with an average age of 36.8 years.

03

Which brands do Orijen fans like most?

Orijen fans show strongest brand affinity for NASDAQ (11.22×), Poodle (4.55×), and Yorkshire Terrier (4.36×) over the country average.

04

Where do Orijen fans live in United States?

Orijen fans in United States are most concentrated in California (reach ~80K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Orijen fans also like?

Beyond Orijen itself, the audience over-indexes on Poodle (4.55×), Yorkshire Terrier (4.36×), Bulldog (4.02×), and French Bulldog (4.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Orijen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Orijen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →