Alpo (pet food) Audience in United States

Alpo (pet food) logo

Alpo (pet food) has an estimated audience of 423,464 people in United States. 63.6% are female, 36.4% are male, average age 38.9. Top regions: New York, California, Texas. Top brand affinities: Circular Quay, Boogie-woogie (dance), Cincinnati Bearcats, Elsword, Collectable.

The average Alpo (pet food) fan in United States is 38.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Circular Quay, Boogie-woogie (dance), Cincinnati Bearcats, with strongest over-indexing on Circular Quay (256.2× the country average). Demographically, the Alpo (pet food) audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Pet Ownership, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Pet shop

Demographics of Alpo (pet food) fans

Demographic split for Alpo (pet food) audience in United States
MetricValue
Female63.6%
Male36.4%
Average age38.9
Estimated audience size423,464

Audience persona

The typical Alpo (pet food) fan in United States is more female, around 38.9 years old, with strong Pet Ownership tendencies and a notable affinity for Circular Quay.

Top regions in United States

Top regions ranked by reach for Alpo (pet food) in United States
RegionReachAffinity
New York39,6891.68×
California34,3900.74×
Texas32,9270.9×
Florida25,2420.88×
Georgia18,7931.44×
Pennsylvania18,2691.28×
Mississippi16,7874.81×
North Carolina14,9331.17×
Illinois14,2091.01×
New Jersey13,1511.22×
Ohio13,1111.01×
Virginia12,1691.18×
Maryland11,9541.64×
Michigan11,1971.01×
Massachusetts9,5811.15×
Tennessee7,6390.9×
Alabama7,5421.27×
Missouri7,3341.07×
Louisiana6,9511.27×
South Carolina6,7961.07×
Indiana6,5850.85×
Washington6,4860.76×
Connecticut5,6781.34×
Arizona5,3950.62×
Colorado4,8510.73×
Wisconsin4,8310.76×
Minnesota4,3760.72×
Kentucky4,2240.8×
New Mexico3,4321.62×
Oklahoma3,3340.71×
Oregon3,2840.68×
Arkansas2,8550.82×
Nevada2,6930.66×
Washington, District of Columbia2,6482.08×
Iowa2,2570.65×
Kansas2,1210.64×
Utah2,1140.56×
Rhode Island1,3230.98×
Delaware1,2981.11×
Nebraska1,2460.59×
Maine1,1650.77×
New Hampshire1,1420.68×
West Virginia1,1090.56×
Idaho1,0600.5×
Hawaii9080.5×
Montana7580.65×
Vermont5270.71×
Alaska5140.57×
South Dakota5100.52×
North Dakota4970.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alpo (pet food) audience
BrandAffinityCategory
Circular Quay256.2×Travel & Leisure
Boogie-woogie (dance)35.19×Music & Radio
Cincinnati Bearcats14.03×Sports
Elsword21×Games
Collectable1.71×Kids & Family
Natural rubber1.55×Cars & Mobility
Mothercare2.08×Kids & Family
Clangers26.1×Movies & TV
Corona (band)3.21×Music & Radio
Sacred Heart Catholic Church (Dubuque, Iowa)6.3×Politics & Society
Khlong Toei District20.11×Travel & Leisure
Box lacrosse4.57×Sports
Staycation1.73×Home & Garden
David Yurman1.59×Fashion & Accessoires
UK garage2.73×Music & Radio
Khaadi3.22×Fashion & Accessoires
Home staging2.34×Home & Garden
Stamp collecting2.11×Home & Garden
English literature2.89×Literature
Electrolyte1.78×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alpo (pet food) audience
TraitClusterScore
Pet OwnershipJOY2.74
Design AffinityPREMIUM2.43
IndulgenceJOY1.63
Luxury OrientationPREMIUM1.53
Convenience OrientationPREMIUM1.43
ExtroversionTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Alpo (pet food)
CountryShare
United States43.8%
Italy13.9%
Germany7.8%

See Alpo (pet food) audiences in other countries

More Pet shop audiences in United States

Frequently asked questions

How many fans does Alpo (pet food) have in United States?

Alpo (pet food) has an estimated audience of 423,464 people in United States, concentrated in New York and California.

What is the gender split and age of Alpo (pet food) fans?

63.6% of Alpo (pet food) fans are female, 36.4% are male, with an average age of 38.9 years.

Which brands do Alpo (pet food) fans like most?

Alpo (pet food) fans show strongest brand affinity for Circular Quay (256.2×), Boogie-woogie (dance) (35.19×), and Cincinnati Bearcats (14.03×) over the country average.

Where do Alpo (pet food) fans live in United States?

Alpo (pet food) fans in United States are most concentrated in New York (reach 39,689), California (reach 34,390), and Texas (reach 32,927). These three regions account for the largest share of the active audience.

What other brands do Alpo (pet food) fans also like?

Beyond Alpo (pet food) itself, the audience over-indexes on Boogie-woogie (dance) (35.19×), Cincinnati Bearcats (14.03×), Elsword (21×), and Collectable (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alpo (pet food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.