Rascasse Audience Intelligence

Alpo (pet food) Target Market in United States

A data profile of the people who buy, follow and care about Alpo (pet food) in United States — modelled from more than twelve digital signal sources. Alpo (pet food) has an estimated audience of 421,421 people in United States.

#10among Pet shop in United States#4187among Brand in United States#563in Shopping

The average Alpo (pet food) fan in United States is 38.9 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Natalie Dormer, Dog agility, Pet sitting, with strongest over-indexing on Natalie Dormer (123.71× the country average).

Demographically, the Alpo (pet food) audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Pet Ownership, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alpo (pet food) fan in United States is more female, around 38.9 years old, with strong Pet Ownership tendencies and a notable affinity for Natalie Dormer.

Category: Shopping · Type: Brand · Subtype: Pet shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alpo (pet food) profile in United States.

Audience size
421K
in United States
Gender
63.6%♀
36.4% male
Age
38.9
average years
Country rank
#40420
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Alpo (pet food)

63.6% are female, 36.4% are male, average age 38.9.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Alpo (pet food) audience in United States
MetricValue
Female63.6%
Male36.4%
Average age38.9
Estimated audience size421,421
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Alpo (pet food) audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3916%
40-4917%
50+24%
Fig. 04

Worldwide distribution

43.2%

of the worldwide Alpo (pet food) audience comes from United States.

Worldwide audience distribution share by country for Alpo (pet food)
CountryShare
United States43.2%
Italy14.0%
Germany7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alpo (pet food) audience in United States is strongest.

Fig. 05

Top regions by affinity

Alpo (pet food) customers by region in United States
#RegionReachAffinity×
01Mississippi~20K4.63×
02Washington, District of Columbia~2K1.71×
03Maryland~10K1.58×
04New York~40K1.56×
05Georgia~20K1.31×
06New Mexico~3K1.30×
07Connecticut~5K1.29×
08Delaware~1K1.24×
09Alabama~7K1.19×
10New Jersey~10K1.18×
11Pennsylvania~20K1.17×
12Louisiana~6K1.16×
13Virginia~10K1.15×
14North Carolina~10K1.13×
15Massachusetts~9K1.10×
16Rhode Island~1K1.04×
17South Carolina~7K1.03×
18Michigan~10K0.98×
19Missouri~7K0.97×
20Ohio~10K0.95×
21Illinois~10K0.94×
22Vermont<1K0.94×
23Alaska<1K0.93×
24North Dakota<1K0.92×
25Arkansas~3K0.91×
26Maine~1K0.90×
27South Dakota<1K0.90×
28Florida~30K0.89×
29Tennessee~8K0.89×
30New Hampshire~1K0.89×
31Montana~1K0.89×
32Texas~30K0.88×
33Indiana~7K0.88×
34West Virginia~2K0.86×
35Kentucky~5K0.85×
36Nebraska~2K0.84×
37Hawaii~2K0.84×
38Kansas~3K0.83×
39Wisconsin~5K0.82×
40Idaho~2K0.82×
41Nevada~3K0.81×
42Oklahoma~4K0.80×
43Iowa~3K0.80×
44Washington~7K0.79×
45Minnesota~5K0.78×
46Oregon~4K0.78×
47Colorado~5K0.77×
48Utah~3K0.74×
49California~30K0.73×
50Arizona~6K0.70×
Fig. 06

Affinity by region

Affinity by region — Alpo (pet food), United States
0.70×1.00×4.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alpo (pet food) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alpo (pet food) audience
#·InterestCategoryAffinity×
01Natalie DormerMovies & TV123.71×
02VCA Animal HospitalsHealth63.91×
03Dog agilityPets & Animals41.67×
04Banfield Pet HospitalHealth31.15×
05ZoetisShopping29.21×
06SwifferHome & Garden20.87×
07Pet sittingPets & Animals20.44×
08Rose LeslieMovies & TV20.00×
09Candice SwanepoelFashion & Accessoires20.00×
10ElectroluxHome & Garden15.97×
11BissellHome & Garden13.98×
12PetfinderPets & Animals13.45×
13Dog trainingPets & Animals9.38×
14Pet storePets & Animals4.90×
15IKEAHome & Garden3.56×
16Pet foodPets & Animals3.56×
17NordstromShopping2.97×
18ToysGames2.37×
19Home improvementHome & Garden1.96×
20DogsPets & Animals1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alpo (pet food) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alpo (pet food) audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.84×
IndulgenceJOY2.17×
PatriotismCONSERVATISM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alpo (pet food) audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.86×
Social Media UsageJOY0.87×
Need for SecurityCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Alpo (pet food)'s target market in United States?

Alpo (pet food)'s target market in United States covers an estimated 421,421 people, concentrated in New York and California.

02

What is the gender split and age of Alpo (pet food) customers?

63.6% of the Alpo (pet food) audience are female, 36.4% are male, with an average age of 38.9 years.

03

Which brands do Alpo (pet food) fans like most?

Alpo (pet food) fans show strongest brand affinity for Natalie Dormer (123.71×), Dog agility (41.67×), and Pet sitting (20.44×) over the country average.

04

Where do Alpo (pet food) fans live in United States?

Alpo (pet food) fans in United States are most concentrated in New York (reach ~40K), California (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Alpo (pet food) fans also like?

Beyond Alpo (pet food) itself, the audience over-indexes on Dog agility (41.67×), Pet sitting (20.44×), VCA Animal Hospitals (63.91×), and Petfinder (13.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pet shop audiences in United States

See Alpo (pet food) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Alpo (pet food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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