Alpo (pet food) Audience in United States

Alpo (pet food) has an estimated audience of 423,464 people in United States. 63.6% are female, 36.4% are male, average age 38.9. Top regions: New York, California, Texas. Top brand affinities: Natalie Dormer, Dog agility, Jean Paul Gaultier, Pet store, Pet sitting.

The average Alpo (pet food) fan in United States is 38.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Natalie Dormer, Dog agility, Jean Paul Gaultier, with strongest over-indexing on Natalie Dormer (256.2× the country average). Demographically, the Alpo (pet food) audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Pet Ownership, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Pet shop

Demographics of Alpo (pet food) fans

Demographic split for Alpo (pet food) audience in United States
MetricValue
Female63.6%
Male36.4%
Average age38.9
Estimated audience size423,464

Audience persona

The typical Alpo (pet food) fan in United States is more female, around 38.9 years old, with strong Pet Ownership tendencies and a notable affinity for Natalie Dormer.

Top regions in United States

Top regions ranked by reach for Alpo (pet food) in United States
RegionReachAffinity
New York39,6891.68×
California34,3900.74×
Texas32,9270.9×
Florida25,2420.88×
Georgia18,7931.44×
Pennsylvania18,2691.28×
Mississippi16,7874.81×
North Carolina14,9331.17×
Illinois14,2091.01×
New Jersey13,1511.22×
Ohio13,1111.01×
Virginia12,1691.18×
Maryland11,9541.64×
Michigan11,1971.01×
Massachusetts9,5811.15×
Tennessee7,6390.9×
Alabama7,5421.27×
Missouri7,3341.07×
Louisiana6,9511.27×
South Carolina6,7961.07×
Indiana6,5850.85×
Washington6,4860.76×
Connecticut5,6781.34×
Arizona5,3950.62×
Colorado4,8510.73×
Wisconsin4,8310.76×
Minnesota4,3760.72×
Kentucky4,2240.8×
New Mexico3,4321.62×
Oklahoma3,3340.71×
Oregon3,2840.68×
Arkansas2,8550.82×
Nevada2,6930.66×
Washington, District of Columbia2,6482.08×
Iowa2,2570.65×
Kansas2,1210.64×
Utah2,1140.56×
Rhode Island1,3230.98×
Delaware1,2981.11×
Nebraska1,2460.59×
Maine1,1650.77×
New Hampshire1,1420.68×
West Virginia1,1090.56×
Idaho1,0600.5×
Hawaii9080.5×
Montana7580.65×
Vermont5270.71×
Alaska5140.57×
South Dakota5100.52×
North Dakota4970.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alpo (pet food) audience
BrandAffinityCategory
Natalie Dormer256.2×Movies & TV
Dog agility22.81×Pets & Animals
Jean Paul Gaultier29.41×Fashion & Accessoires
Pet store7.76×Pets & Animals
Pet sitting10.08×Pets & Animals
Petfinder14.58×Pets & Animals
Electrolux17.95×Home & Garden
Kia Sportage21×Cars & Mobility
Pet food4.18×Pets & Animals
Rose Leslie20×Movies & TV
Banfield Pet Hospital26.1×Health
Bissell15.35×Home & Garden
Freshpet20.11×Food & Beverages
Candice Swanepoel20×Fashion & Accessoires
Urban Outfitters4.17×Shopping
PSV Eindhoven20×Sports
Club Med14.03×Travel & Leisure
Honda HR-V14×Cars & Mobility
Nordstrom2.25×Shopping
Nike2.55×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alpo (pet food) audience
TraitClusterScore
Pet OwnershipJOY2.74
Design AffinityPREMIUM2.43
IndulgenceJOY1.63
Luxury OrientationPREMIUM1.53
Convenience OrientationPREMIUM1.43
ExtroversionTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Alpo (pet food)
CountryShare
United States43.8%
Italy13.9%
Germany7.8%

See Alpo (pet food) audiences in other countries

More Pet shop audiences in United States

Frequently asked questions

How many fans does Alpo (pet food) have in United States?

Alpo (pet food) has an estimated audience of 423,464 people in United States, concentrated in New York and California.

What is the gender split and age of Alpo (pet food) fans?

63.6% of Alpo (pet food) fans are female, 36.4% are male, with an average age of 38.9 years.

Which brands do Alpo (pet food) fans like most?

Alpo (pet food) fans show strongest brand affinity for Natalie Dormer (256.2×), Dog agility (22.81×), and Jean Paul Gaultier (29.41×) over the country average.

Where do Alpo (pet food) fans live in United States?

Alpo (pet food) fans in United States are most concentrated in New York (reach 39,689), California (reach 34,390), and Texas (reach 32,927). These three regions account for the largest share of the active audience.

What other brands do Alpo (pet food) fans also like?

Beyond Alpo (pet food) itself, the audience over-indexes on Dog agility (22.81×), Jean Paul Gaultier (29.41×), Pet store (7.76×), and Pet sitting (10.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alpo (pet food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.