Zoetis Audience in United States

Zoetis logo

Zoetis has an estimated audience of 1,037,920 people in United States. 61.1% are female, 38.9% are male, average age 49.4. Top regions: California, Michigan, Texas. Top brand affinities: CheapOair, Aeroméxico, T. Rowe Price, Amtrak, Copa Airlines.

The average Zoetis fan in United States is 49.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Michigan, Texas. Top brand affinities include CheapOair, Aeroméxico, T. Rowe Price, with strongest over-indexing on CheapOair (18.91× the country average). Demographically, the Zoetis audience skews more female with an average age of 49.4, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Pet shop

Demographics of Zoetis fans

Demographic split for Zoetis audience in United States
MetricValue
Female61.1%
Male38.9%
Average age49.4
Estimated audience size1,037,920

Audience persona

The typical Zoetis fan in United States is more female, around 49.4 years old, with strong Family Orientation tendencies and a notable affinity for CheapOair.

Top regions in United States

Top regions ranked by reach for Zoetis in United States
RegionReachAffinity
California71,2580.62×
Michigan70,8252.61×
Texas65,9450.74×
Florida53,9180.77×
New York51,8520.89×
Pennsylvania39,6581.13×
New Jersey37,7991.43×
North Carolina37,0521.19×
Illinois35,2261.02×
Ohio33,5061.05×
Georgia31,4590.98×
Indiana23,9081.26×
Missouri23,1541.38×
Virginia22,2030.88×
Iowa21,5112.52×
Massachusetts18,9990.93×
Wisconsin18,8541.21×
South Carolina18,2561.17×
Nebraska18,2063.5×
Tennessee17,0700.82×
Colorado15,9280.97×
Minnesota14,7300.99×
Washington14,2310.68×
Maryland13,6030.76×
Kentucky12,0960.93×
Arizona11,7950.56×
Kansas10,8201.32×
Alabama9,8410.68×
Oregon9,7010.82×
Oklahoma9,6400.84×
Connecticut9,4640.91×
Louisiana8,4720.63×
Arkansas7,4260.87×
Mississippi5,3080.62×
Utah5,1060.55×
Nevada4,7750.48×
New Hampshire3,9370.96×
West Virginia3,8130.79×
Idaho3,7600.72×
Maine3,4980.94×
Washington, District of Columbia3,3641.08×
South Dakota2,9031.21×
Hawaii2,7550.62×
Delaware2,6800.94×
New Mexico2,4510.47×
Rhode Island2,3470.71×
Montana2,2060.77×
North Dakota1,9040.89×
Vermont1,4580.8×
Alaska1,2910.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zoetis audience
BrandAffinityCategory
CheapOair18.91×Travel & Leisure
Aeroméxico27.66×Travel & Leisure
T. Rowe Price22.43×Business & Career
Amtrak7.25×Cars & Mobility
Copa Airlines23.16×Travel & Leisure
Ron Jon Surf Shop34.94×Sports
Canadian Museum of History53.84×Arts & Culture
Day4×Business & Career
Colonial Williamsburg18.44×Travel & Leisure
Scratching post27.12×Pets & Animals
Top Cat46.97×Movies & TV
Punta del Este42.3×Travel & Leisure
Week3.57×Business & Career
Pemex48.63×Cars & Mobility
Bell Canada59.89×Technology & Electronics
Pet Supplies Plus8.59×Shopping
Frontier Airlines5.65×Travel & Leisure
Gravy Train (dog food)39.84×Food & Beverages
Merck & Co.21.66×Health
Petco3.46×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zoetis audience
TraitClusterScore
Family OrientationCONSERVATISM1.86
Community OrientationOPEN1.57
Need for SecurityCONSERVATISM1.5
Career OrientationPOWER1.45
Pet OwnershipJOY1.41
Price SensitivityPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Zoetis
CountryShare
United States47.6%
Brazil9.8%
Germany4.0%

See Zoetis audiences in other countries

More Pet shop audiences in United States

Frequently asked questions

How many fans does Zoetis have in United States?

Zoetis has an estimated audience of 1,037,920 people in United States, concentrated in California and Michigan.

What is the gender split and age of Zoetis fans?

61.1% of Zoetis fans are female, 38.9% are male, with an average age of 49.4 years.

Which brands do Zoetis fans like most?

Zoetis fans show strongest brand affinity for CheapOair (18.91×), Aeroméxico (27.66×), and T. Rowe Price (22.43×) over the country average.

Where do Zoetis fans live in United States?

Zoetis fans in United States are most concentrated in California (reach 71,258), Michigan (reach 70,825), and Texas (reach 65,945). These three regions account for the largest share of the active audience.

What other brands do Zoetis fans also like?

Beyond Zoetis itself, the audience over-indexes on Aeroméxico (27.66×), T. Rowe Price (22.43×), Amtrak (7.25×), and Copa Airlines (23.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zoetis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.