Rascasse Audience Intelligence

Zoetis Target Market in United States

A data profile of the people who buy, follow and care about Zoetis in United States — modelled from more than twelve digital signal sources. Zoetis has an estimated audience of 1,028,940 people in United States.

#8among Pet shop in United States#2368among Brand in United States#372in Shopping

The average Zoetis fan in United States is 49.4 years old, more female, and lives primarily in Michigan.

The audience is concentrated in Michigan, California, Texas.

Top brand affinities include CheapOair, Aeroméxico, T. Rowe Price, with strongest over-indexing on CheapOair (18.91× the country average).

Demographically, the Zoetis audience skews more female with an average age of 49.4, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zoetis fan in United States is more female, around 49.4 years old, with strong Community Orientation tendencies and a notable affinity for CheapOair.

Category: Shopping · Type: Brand · Subtype: Pet shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zoetis profile in United States.

Audience size
1M
in United States
Gender
61.1%♀
38.9% male
Age
49.4
average years
Country rank
#23225
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zoetis

61.1% are female, 38.9% are male, average age 49.4.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Zoetis audience in United States
MetricValue
Female61.1%
Male38.9%
Average age49.4
Estimated audience size1,028,940
Fig. 03

Age distribution

Ø 49.4
average years
Age distribution of the Zoetis audience in United States
Age bracketShare%
16-196%
20-2910%
30-3912%
40-4921%
50+52%
Fig. 04

Worldwide distribution

46.9%

of the worldwide Zoetis audience comes from United States.

Worldwide audience distribution share by country for Zoetis
CountryShare
United States46.9%
Brazil9.6%
Germany4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zoetis audience in United States is strongest.

Fig. 05

Top regions by affinity

Zoetis customers by region in United States
#RegionReachAffinity×
01Nebraska~20K3.63×
02Michigan~80K2.98×
03Iowa~20K2.45×
04New Jersey~40K1.34×
05Missouri~20K1.32×
06Kansas~10K1.25×
07South Dakota~3K1.20×
08Indiana~20K1.19×
09Wisconsin~20K1.19×
10North Carolina~40K1.17×
11Pennsylvania~40K1.07×
12Georgia~30K1.06×
13South Carolina~20K1.05×
14Washington, District of Columbia~3K1.00×
15North Dakota~2K0.99×
16Ohio~30K0.98×
17Minnesota~10K0.98×
18New Hampshire~4K0.97×
19Kentucky~10K0.96×
20Maine~4K0.96×
21Illinois~30K0.95×
22Colorado~20K0.95×
23Delaware~3K0.93×
24Montana~3K0.92×
25Vermont~2K0.92×
26Connecticut~9K0.90×
27Massachusetts~20K0.88×
28Arkansas~8K0.88×
29Virginia~20K0.85×
30New York~50K0.84×
31Oklahoma~10K0.84×
32West Virginia~4K0.83×
33Tennessee~20K0.81×
34Idaho~4K0.81×
35Oregon~9K0.80×
36Rhode Island~3K0.80×
37Alaska~2K0.77×
38Florida~50K0.75×
39Maryland~10K0.74×
40Alabama~10K0.71×
41Texas~60K0.70×
42Utah~7K0.70×
43Mississippi~6K0.70×
44Hawaii~3K0.69×
45Washington~10K0.68×
46Louisiana~9K0.67×
47California~70K0.60×
48New Mexico~3K0.59×
49Arizona~10K0.57×
50Nevada~5K0.53×
Fig. 06

Affinity by region

Affinity by region — Zoetis, United States
0.53×1.00×3.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zoetis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zoetis audience
#·InterestCategoryAffinity×
01Bell CanadaTechnology & Electronics59.89×
02Canadian Museum of HistoryArts & Culture53.84×
03PemexCars & Mobility48.63×
04Top CatMovies & TV46.97×
05Punta del EsteTravel & Leisure42.30×
06Gravy Train (dog food)Food & Beverages39.84×
07Ron Jon Surf ShopSports34.94×
08AeroméxicoTravel & Leisure27.66×
09Scratching postPets & Animals27.12×
10Copa AirlinesTravel & Leisure23.16×
11T. Rowe PriceBusiness & Career22.43×
12Merck & Co.Health21.66×
13CheapOairTravel & Leisure18.91×
14Colonial WilliamsburgTravel & Leisure18.44×
15Pet Supplies PlusShopping8.59×
16AmtrakCars & Mobility7.25×
17Frontier AirlinesTravel & Leisure5.65×
18DayBusiness & Career4.00×
19WeekBusiness & Career3.57×
20PetcoShopping3.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zoetis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zoetis audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.75×
TraditionCONSERVATISM1.72×
TravellingTHRILL1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zoetis audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.94×
Sports ActivityPOWER1.12×
Design AffinityPREMIUM1.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zoetis's target market in United States?

Zoetis's target market in United States covers an estimated 1,028,940 people, concentrated in Michigan and California.

02

What is the gender split and age of Zoetis customers?

61.1% of the Zoetis audience are female, 38.9% are male, with an average age of 49.4 years.

03

Which brands do Zoetis fans like most?

Zoetis fans show strongest brand affinity for CheapOair (18.91×), Aeroméxico (27.66×), and T. Rowe Price (22.43×) over the country average.

04

Where do Zoetis fans live in United States?

Zoetis fans in United States are most concentrated in Michigan (reach ~80K), California (reach ~70K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Zoetis fans also like?

Beyond Zoetis itself, the audience over-indexes on Aeroméxico (27.66×), T. Rowe Price (22.43×), Amtrak (7.25×), and Copa Airlines (23.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pet shop audiences in United States

See Zoetis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zoetis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →