VCA Animal Hospitals Audience in United States

VCA Animal Hospitals logo

VCA Animal Hospitals has an estimated audience of 369,752 people in United States. 72.7% are female, 27.3% are male, average age 44.4. Top regions: California, Texas, Florida. Top brand affinities: Reborn!, Banfield Pet Hospital, Sparkler, Petfinder, Hefty.

The average VCA Animal Hospitals fan in United States is 44.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Reborn!, Banfield Pet Hospital, Sparkler, with strongest over-indexing on Reborn! (408.57× the country average). Demographically, the VCA Animal Hospitals audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand · Subtype: Consulting

Demographics of VCA Animal Hospitals fans

Demographic split for VCA Animal Hospitals audience in United States
MetricValue
Female72.7%
Male27.3%
Average age44.4
Estimated audience size369,752

Audience persona

The typical VCA Animal Hospitals fan in United States is more female, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Reborn!.

Top regions in United States

Top regions ranked by reach for VCA Animal Hospitals in United States
RegionReachAffinity
California97,5942.4×
Texas53,0341.67×
Florida31,1861.25×
Illinois17,4931.42×
New York17,0950.83×
Washington14,8122×
Colorado13,2522.27×
Virginia12,2721.36×
Georgia11,8351.04×
Arizona10,6761.41×
Ohio9,8470.86×
Massachusetts9,5811.32×
Michigan9,3720.97×
Pennsylvania9,3250.75×
Indiana9,2051.36×
Oregon8,9732.12×
New Jersey6,4010.68×
North Carolina6,2600.56×
Maryland6,2550.98×
Wisconsin5,9211.06×
New Mexico5,1082.75×
Utah4,9031.48×
Nevada4,9011.37×
Tennessee4,8860.66×
Connecticut4,0971.1×
Minnesota3,9400.74×
South Carolina3,5250.63×
Hawaii3,2792.06×
Oklahoma2,4410.59×
Missouri2,4220.41×
Alaska1,8102.29×
New Hampshire1,7641.21×
Louisiana1,7620.37×
Kentucky1,7560.38×
Kansas1,5660.54×
Alabama1,5500.3×
Delaware1,4411.41×
Nebraska1,0800.58×
Idaho1,0440.56×
Washington, District of Columbia9490.85×
Iowa9130.3×
Rhode Island7340.62×
Maine6150.46×
Mississippi5760.19×
Vermont4890.75×
West Virginia4460.26×
Arkansas4160.14×
Montana3360.33×
Wyoming3130.57×
South Dakota3060.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for VCA Animal Hospitals audience
BrandAffinityCategory
Reborn!408.57×Literature
Banfield Pet Hospital111.85×Health
Sparkler154.36×Kids & Family
Petfinder33.4×Pets & Animals
Hefty54.83×Home & Garden
National Car Rental21.94×Cars & Mobility
Westminster Kennel Club Dog Show37.36×Pets & Animals
Alpo (pet food)63.91×Shopping
GoodNites72.32×Kids & Family
Scrubbing Bubbles61.58×Home & Garden
OxiClean38.37×Home & Garden
Pet insurance19.24×Pets & Animals
Electrolux19.14×Home & Garden
Contadina100.66×Food & Beverages
Woolite84.65×Home & Garden
Nationwide Mutual Insurance Company21×Business & Career
Bissell21.41×Home & Garden
Franklin Templeton Investments73.97×Business & Career
Aaron's13.81×Technology & Electronics
Snuggle25.6×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by VCA Animal Hospitals audience
TraitClusterScore
PatriotismCONSERVATISM2.1
Need for SecurityCONSERVATISM1.66
Pet OwnershipJOY1.47
Design AffinityPREMIUM1.46
Community OrientationOPEN1.4
IndulgenceJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for VCA Animal Hospitals
CountryShare
United States92.2%
Canada1.8%
India1.4%

See VCA Animal Hospitals audiences in other countries

More Consulting audiences in United States

Frequently asked questions

How many fans does VCA Animal Hospitals have in United States?

VCA Animal Hospitals has an estimated audience of 369,752 people in United States, concentrated in California and Texas.

What is the gender split and age of VCA Animal Hospitals fans?

72.7% of VCA Animal Hospitals fans are female, 27.3% are male, with an average age of 44.4 years.

Which brands do VCA Animal Hospitals fans like most?

VCA Animal Hospitals fans show strongest brand affinity for Reborn! (408.57×), Banfield Pet Hospital (111.85×), and Sparkler (154.36×) over the country average.

Where do VCA Animal Hospitals fans live in United States?

VCA Animal Hospitals fans in United States are most concentrated in California (reach 97,594), Texas (reach 53,034), and Florida (reach 31,186). These three regions account for the largest share of the active audience.

What other brands do VCA Animal Hospitals fans also like?

Beyond VCA Animal Hospitals itself, the audience over-indexes on Banfield Pet Hospital (111.85×), Sparkler (154.36×), Petfinder (33.4×), and Hefty (54.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for VCA Animal Hospitals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.