Hefty Audience in United States

Hefty logo

Hefty has an estimated audience of 983,790 people in United States. 55.1% are female, 44.9% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Wireless keyboard, Keenan Allen, Cincinnati Bearcats, Keeper (password manager), Clangers.

The average Hefty fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wireless keyboard, Keenan Allen, Cincinnati Bearcats, with strongest over-indexing on Wireless keyboard (91.27× the country average). Demographically, the Hefty audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Hefty fans

Demographic split for Hefty audience in United States
MetricValue
Female55.1%
Male44.9%
Average age43.3
Estimated audience size983,790

Audience persona

The typical Hefty fan in United States is more female, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for Wireless keyboard.

Top regions in United States

Top regions ranked by reach for Hefty in United States
RegionReachAffinity
California155,3911.44×
Texas91,2681.08×
Florida75,3301.13×
New York72,5041.32×
Illinois41,9471.28×
Georgia35,5181.17×
Pennsylvania33,5251.01×
North Carolina31,1561.05×
Virginia30,5291.27×
Ohio29,8360.98×
New Jersey29,6661.19×
Michigan25,8581.01×
Washington25,2031.28×
Massachusetts23,7891.23×
Maryland20,9511.24×
Arizona18,8110.94×
Tennessee16,7700.85×
Indiana15,9190.89×
Minnesota15,5891.11×
Missouri13,6550.86×
Colorado13,5830.88×
South Carolina13,3820.9×
Wisconsin12,5130.85×
Louisiana12,1950.96×
Alabama12,0920.88×
Oregon10,6930.95×
Kentucky10,3680.84×
Oklahoma9,5850.88×
Connecticut9,4520.96×
Iowa8,6341.07×
Nevada8,5990.9×
Utah7,2150.82×
Mississippi7,0570.87×
Arkansas6,8870.85×
Kansas6,3660.82×
Hawaii6,0081.42×
Nebraska5,6931.15×
South Dakota4,8612.14×
Washington, District of Columbia3,7991.28×
New Mexico3,6880.75×
Idaho3,4850.71×
West Virginia2,9540.64×
Rhode Island2,9380.94×
New Hampshire2,8390.73×
Maine2,5440.72×
North Dakota2,4701.22×
Delaware2,2800.84×
Alaska1,7190.82×
Montana1,6420.6×
Vermont1,2200.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hefty audience
BrandAffinityCategory
Wireless keyboard91.27×Technology & Electronics
Keenan Allen11.87×Sports
Cincinnati Bearcats14.44×Sports
Keeper (password manager)7.71×Technology & Electronics
Clangers48.66×Movies & TV
Jeep Grand Cherokee (WJ)5.6×Cars & Mobility
Israel1.87×Travel & Leisure
Lulu 黃路梓茵1.87×Movies & TV
Khaadi4.18×Fashion & Accessoires
Historic site2.46×Arts & Culture
Paducah, Kentucky5.31×Travel & Leisure
Manual labour3.04×Business & Career
Kielbasa7.96×Food & Beverages
Jeep Wagoneer2.65×Cars & Mobility
Irrigation management7.76×Home & Garden
Guys and Dolls6.41×Music & Radio
Home staging2.26×Home & Garden
Vacuum packing4.33×Home & Garden
La Jolla3.7×Travel & Leisure
Howard County, Maryland4.65×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hefty audience
TraitClusterScore
IndulgenceJOY1.3
ExtroversionTHRILL1.19
Quality AwarenessPREMIUM1.15
Family OrientationCONSERVATISM1.14
Community OrientationOPEN1.12
Need for SecurityCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Hefty
CountryShare
United States56.2%
Japan13.1%
United Kingdom8.1%

See Hefty audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Hefty have in United States?

Hefty has an estimated audience of 983,790 people in United States, concentrated in California and Texas.

What is the gender split and age of Hefty fans?

55.1% of Hefty fans are female, 44.9% are male, with an average age of 43.3 years.

Which brands do Hefty fans like most?

Hefty fans show strongest brand affinity for Wireless keyboard (91.27×), Keenan Allen (11.87×), and Cincinnati Bearcats (14.44×) over the country average.

Where do Hefty fans live in United States?

Hefty fans in United States are most concentrated in California (reach 155,391), Texas (reach 91,268), and Florida (reach 75,330). These three regions account for the largest share of the active audience.

What other brands do Hefty fans also like?

Beyond Hefty itself, the audience over-indexes on Keenan Allen (11.87×), Cincinnati Bearcats (14.44×), Keeper (password manager) (7.71×), and Clangers (48.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hefty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.