Hefty Audience in United States
Hefty has an estimated audience of 983,790 people in United States. 55.1% are female, 44.9% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Evite, Staples (Canada), Petfinder, Tim Horton, Banfield Pet Hospital.
The average Hefty fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Evite, Staples (Canada), Petfinder, with strongest over-indexing on Evite (91.27× the country average). Demographically, the Hefty audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Hefty fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 43.3 |
| Estimated audience size | 983,790 |
Audience persona
The typical Hefty fan in United States is more female, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for Evite.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 155,391 | 1.44× |
| Texas | 91,268 | 1.08× |
| Florida | 75,330 | 1.13× |
| New York | 72,504 | 1.32× |
| Illinois | 41,947 | 1.28× |
| Georgia | 35,518 | 1.17× |
| Pennsylvania | 33,525 | 1.01× |
| North Carolina | 31,156 | 1.05× |
| Virginia | 30,529 | 1.27× |
| Ohio | 29,836 | 0.98× |
| New Jersey | 29,666 | 1.19× |
| Michigan | 25,858 | 1.01× |
| Washington | 25,203 | 1.28× |
| Massachusetts | 23,789 | 1.23× |
| Maryland | 20,951 | 1.24× |
| Arizona | 18,811 | 0.94× |
| Tennessee | 16,770 | 0.85× |
| Indiana | 15,919 | 0.89× |
| Minnesota | 15,589 | 1.11× |
| Missouri | 13,655 | 0.86× |
| Colorado | 13,583 | 0.88× |
| South Carolina | 13,382 | 0.9× |
| Wisconsin | 12,513 | 0.85× |
| Louisiana | 12,195 | 0.96× |
| Alabama | 12,092 | 0.88× |
| Oregon | 10,693 | 0.95× |
| Kentucky | 10,368 | 0.84× |
| Oklahoma | 9,585 | 0.88× |
| Connecticut | 9,452 | 0.96× |
| Iowa | 8,634 | 1.07× |
| Nevada | 8,599 | 0.9× |
| Utah | 7,215 | 0.82× |
| Mississippi | 7,057 | 0.87× |
| Arkansas | 6,887 | 0.85× |
| Kansas | 6,366 | 0.82× |
| Hawaii | 6,008 | 1.42× |
| Nebraska | 5,693 | 1.15× |
| South Dakota | 4,861 | 2.14× |
| Washington, District of Columbia | 3,799 | 1.28× |
| New Mexico | 3,688 | 0.75× |
| Idaho | 3,485 | 0.71× |
| West Virginia | 2,954 | 0.64× |
| Rhode Island | 2,938 | 0.94× |
| New Hampshire | 2,839 | 0.73× |
| Maine | 2,544 | 0.72× |
| North Dakota | 2,470 | 1.22× |
| Delaware | 2,280 | 0.84× |
| Alaska | 1,719 | 0.82× |
| Montana | 1,642 | 0.6× |
| Vermont | 1,220 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Evite | 91.27× | Internet & Social Media |
| Staples (Canada) | 12.53× | Business & Career |
| Petfinder | 24.2× | Pets & Animals |
| Tim Horton | 12.6× | Sports |
| Banfield Pet Hospital | 48.66× | Health |
| Canva | 11.8× | Technology & Electronics |
| Electrolux | 17.76× | Home & Garden |
| Great Clips | 5.44× | Beauty & Wellness |
| Monster High | 20.43× | Kids & Family |
| Paper Source | 19.77× | Shopping |
| Bad Santa | 20× | Movies & TV |
| The UPS Store | 3.03× | Shopping |
| MSN | 2.55× | News |
| Michelob ULTRA | 13.37× | Food & Beverages |
| Petco | 3.29× | Shopping |
| Dollar General | 2.26× | Shopping |
| Party City | 6.72× | Kids & Family |
| Club Med | 14.44× | Travel & Leisure |
| Tropicana | 18.37× | Food & Beverages |
| SurveyMonkey | 11.16× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.3 |
| Extroversion | THRILL | 1.19 |
| Quality Awareness | PREMIUM | 1.15 |
| Family Orientation | CONSERVATISM | 1.14 |
| Community Orientation | OPEN | 1.12 |
| Need for Security | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.2% |
| Japan | 13.1% |
| United Kingdom | 8.1% |
See Hefty audiences in other countries
More Home & Garden audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Hefty have in United States?
Hefty has an estimated audience of 983,790 people in United States, concentrated in California and Texas.
What is the gender split and age of Hefty fans?
55.1% of Hefty fans are female, 44.9% are male, with an average age of 43.3 years.
Which brands do Hefty fans like most?
Hefty fans show strongest brand affinity for Evite (91.27×), Staples (Canada) (12.53×), and Petfinder (24.2×) over the country average.
Where do Hefty fans live in United States?
Hefty fans in United States are most concentrated in California (reach 155,391), Texas (reach 91,268), and Florida (reach 75,330). These three regions account for the largest share of the active audience.
What other brands do Hefty fans also like?
Beyond Hefty itself, the audience over-indexes on Staples (Canada) (12.53×), Petfinder (24.2×), Tim Horton (12.6×), and Banfield Pet Hospital (48.66×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hefty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.