Rascasse Audience Intelligence

Hefty Target Market in United States

A data profile of the people who buy, follow and care about Hefty in United States — modelled from more than twelve digital signal sources. Hefty has an estimated audience of 983,280 people in United States.

#2440among Brand in United States#1119in Home & Garden

The average Hefty fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Evite, Petfinder, Tim Horton, with strongest over-indexing on Evite (76.64× the country average).

Demographically, the Hefty audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hefty fan in United States is more female, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for Evite.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hefty profile in United States.

Audience size
983K
in United States
Gender
55.1%♀
44.9% male
Age
43.3
average years
Country rank
#23943
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hefty

55.1% are female, 44.9% are male, average age 43.3.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Hefty audience in United States
MetricValue
Female55.1%
Male44.9%
Average age43.3
Estimated audience size983,280
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Hefty audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3918%
40-4921%
50+32%
Fig. 04

Worldwide distribution

56.3%

of the worldwide Hefty audience comes from United States.

Worldwide audience distribution share by country for Hefty
CountryShare
United States56.3%
Japan13.1%
United Kingdom8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hefty audience in United States is strongest.

Fig. 05

Top regions by affinity

Hefty customers by region in United States
#RegionReachAffinity×
01South Dakota~4K1.78×
02California~100K1.38×
03Hawaii~5K1.24×
04New York~70K1.23×
05Illinois~40K1.18×
06Georgia~40K1.17×
07Virginia~30K1.17×
08Maryland~20K1.17×
09Washington~20K1.16×
10New Jersey~30K1.13×
11Massachusetts~20K1.12×
12North Dakota~2K1.12×
13Washington, District of Columbia~3K1.11×
14Florida~70K1.09×
15Nebraska~5K1.09×
16Texas~90K1.07×
17Minnesota~20K1.07×
18Michigan~30K1.06×
19Alabama~10K1.05×
20North Carolina~30K1.04×
21Louisiana~10K1.03×
22Mississippi~8K1.03×
23Iowa~8K1.01×
24Alaska~2K0.99×
25Pennsylvania~30K0.97×
26Rhode Island~3K0.97×
27Connecticut~9K0.96×
28Ohio~30K0.95×
29Nevada~9K0.95×
30Delaware~3K0.94×
31South Carolina~10K0.93×
32Vermont~2K0.93×
33Arizona~20K0.92×
34Indiana~20K0.92×
35Oregon~10K0.91×
36Oklahoma~10K0.91×
37Arkansas~7K0.90×
38Idaho~4K0.90×
39Tennessee~20K0.89×
40Missouri~10K0.89×
41Kentucky~10K0.89×
42Kansas~7K0.89×
43Wisconsin~10K0.88×
44New Hampshire~3K0.88×
45Maine~3K0.88×
46Montana~2K0.88×
47New Mexico~4K0.87×
48West Virginia~4K0.87×
49Colorado~10K0.85×
50Utah~7K0.85×
Fig. 06

Affinity by region

Affinity by region — Hefty, United States
0.85×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hefty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hefty audience
#·InterestCategoryAffinity×
01EviteInternet & Social Media76.64×
02VCA Animal HospitalsHealth54.83×
03Banfield Pet HospitalHealth40.34×
04Bad SantaMovies & TV20.00×
05Paper SourceShopping18.70×
06ElectroluxHome & Garden17.80×
07PetfinderPets & Animals15.51×
08Club MedTravel & Leisure13.13×
09FrigidaireHome & Garden10.38×
10Tim HortonSports10.17×
11Pet insurancePets & Animals7.59×
12Party CityKids & Family5.78×
13Staples (Canada)Business & Career5.77×
14CanvaTechnology & Electronics5.11×
15Enterprise Rent-A-CarCars & Mobility4.17×
16Home insuranceBusiness & Career3.31×
17The UPS StoreShopping2.85×
18SubwayFood & Beverages2.11×
19Dollar GeneralShopping1.80×
20RedditInternet & Social Media1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hefty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hefty audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.41×
Community OrientationOPEN1.37×
IndividualismJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hefty audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Design AffinityPREMIUM0.81×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hefty's target market in United States?

Hefty's target market in United States covers an estimated 983,280 people, concentrated in California and Texas.

02

What is the gender split and age of Hefty customers?

55.1% of the Hefty audience are female, 44.9% are male, with an average age of 43.3 years.

03

Which brands do Hefty fans like most?

Hefty fans show strongest brand affinity for Evite (76.64×), Petfinder (15.51×), and Tim Horton (10.17×) over the country average.

04

Where do Hefty fans live in United States?

Hefty fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Hefty fans also like?

Beyond Hefty itself, the audience over-indexes on Petfinder (15.51×), Tim Horton (10.17×), Banfield Pet Hospital (40.34×), and Staples (Canada) (5.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Hefty audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hefty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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