Rascasse Audience Intelligence

Sparkler Audience in United States

A data profile of the people who buy, follow and care about Sparkler in United States — modelled from more than twelve digital signal sources. Sparkler has an estimated audience of 358,209 people in United States.

#12774among Topic in United States#634in Kids & Family

The average Sparkler fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include VCA Animal Hospitals, Petfinder, Banfield Pet Hospital, with strongest over-indexing on VCA Animal Hospitals (154.36× the country average).

Demographically, the Sparkler audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sparkler fan in United States is more female, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for VCA Animal Hospitals.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sparkler profile in United States.

Audience size
358K
in United States
Gender
78.1%♀
21.9% male
Age
41.3
average years
Country rank
#44084
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sparkler fans

78.1% are female, 21.9% are male, average age 41.3.

Fig. 02

Gender split

78.1%
Female
21.9%
Male
Demographic split for Sparkler audience in United States
MetricValue
Female78.1%
Male21.9%
Average age41.3
Estimated audience size358,209
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Sparkler audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3918%
40-4922%
50+25%
Fig. 04

Worldwide distribution

43.0%

of the worldwide Sparkler audience comes from United States.

Worldwide audience distribution share by country for Sparkler
CountryShare
United States43.0%
Japan13.3%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sparkler audience in United States is strongest.

Fig. 05

Top regions by affinity

Sparkler fans by region: top regions in United States
#RegionReachAffinity×
01California~60K1.61×
02Connecticut~6K1.61×
03New York~30K1.34×
04Texas~40K1.33×
05Illinois~20K1.32×
06Massachusetts~9K1.32×
07Virginia~10K1.29×
08Washington~9K1.25×
09Ohio~10K1.23×
10Maryland~8K1.22×
11New Jersey~10K1.16×
12Utah~4K1.14×
13Nevada~4K1.12×
14New Hampshire~2K1.09×
15Maine~1K1.08×
16Colorado~6K1.07×
17Delaware~1K1.07×
18Arizona~8K1.06×
19Georgia~10K1.03×
20Tennessee~7K1.01×
21Idaho~2K1.01×
22Pennsylvania~10K1.00×
23North Carolina~10K1.00×
24Washington, District of Columbia~1K1.00×
25Alaska<1K1.00×
26Michigan~9K0.99×
27Wisconsin~5K0.99×
28Hawaii~2K0.99×
29Florida~20K0.96×
30Vermont<1K0.94×
31Alabama~5K0.93×
32Rhode Island~1K0.93×
33Minnesota~5K0.92×
34Arkansas~3K0.92×
35Iowa~3K0.90×
36South Carolina~5K0.89×
37Kentucky~4K0.89×
38Indiana~6K0.88×
39Oregon~4K0.88×
40Oklahoma~3K0.88×
41West Virginia~1K0.86×
42Mississippi~2K0.83×
43Kansas~2K0.83×
44North Dakota<1K0.83×
45Louisiana~4K0.82×
46South Dakota<1K0.81×
47Missouri~5K0.80×
48Montana<1K0.80×
49New Mexico~1K0.78×
50Nebraska~1K0.73×
Fig. 06

Affinity by region

Affinity by region — Sparkler, United States
0.73×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sparkler audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sparkler audience
#·InterestCategoryAffinity×
01VCA Animal HospitalsHealth154.36×
02Banfield Pet HospitalHealth93.21×
03PetfinderPets & Animals35.07×
04French'sFood & Beverages29.95×
05FrigidaireHome & Garden27.24×
06Club MedTravel & Leisure26.42×
07WindexHome & Garden19.16×
08Pet insurancePets & Animals16.53×
09Stanley SteemerHome & Garden15.26×
10ElectroluxHome & Garden14.54×
11Mr. CleanHome & Garden14.04×
12BissellHome & Garden11.08×
13La-Z-BoyHome & Garden9.87×
14National Car RentalCars & Mobility9.58×
15Office DepotShopping4.14×
16PetcoShopping3.80×
17Family DollarFashion & Accessoires3.36×
18Mortgage loansBusiness & Career2.09×
19Hobby LobbyHome & Garden1.93×
20PinterestInternet & Social Media1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sparkler audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sparkler audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.81×
Convenience OrientationPREMIUM1.63×
Family OrientationCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sparkler audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.81×
Luxury OrientationPREMIUM0.83×
Early Adopter MentalityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sparkler have in United States?

Sparkler has an estimated audience of 358,209 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sparkler fans?

78.1% of Sparkler fans are female, 21.9% are male, with an average age of 41.3 years.

03

Which brands do Sparkler fans like most?

Sparkler fans show strongest brand affinity for VCA Animal Hospitals (154.36×), Petfinder (35.07×), and Banfield Pet Hospital (93.21×) over the country average.

04

Where do Sparkler fans live in United States?

Sparkler fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Sparkler fans also like?

Beyond Sparkler itself, the audience over-indexes on Petfinder (35.07×), Banfield Pet Hospital (93.21×), Frigidaire (27.24×), and French's (29.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Sparkler audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sparkler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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