Sparkler Audience in United States

Sparkler logo

Sparkler has an estimated audience of 358,209 people in United States. 78.1% are female, 21.9% are male, average age 41.3. Top regions: California, Texas, New York. Top brand affinities: Petfinder, Capital One, Google Maps, Banfield Pet Hospital, Indeed.com.

The average Sparkler fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Petfinder, Capital One, Google Maps, with strongest over-indexing on Petfinder (42.42× the country average). Demographically, the Sparkler audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Sparkler fans

Demographic split for Sparkler audience in United States
MetricValue
Female78.1%
Male21.9%
Average age41.3
Estimated audience size358,209

Audience persona

The typical Sparkler fan in United States is more female, around 41.3 years old, with strong Design Affinity tendencies and a notable affinity for Petfinder.

Top regions in United States

Top regions ranked by reach for Sparkler in United States
RegionReachAffinity
California69,8661.77×
Texas42,2891.37×
New York28,5641.43×
Florida22,5340.93×
Illinois16,7161.4×
Ohio13,3111.21×
Virginia11,9891.37×
Georgia11,7311.06×
Pennsylvania11,5570.96×
North Carolina10,9491.02×
New Jersey10,1481.11×
Massachusetts10,0341.42×
Michigan9,5921.02×
Washington9,3131.3×
Arizona8,0681.1×
Maryland7,7001.25×
Tennessee7,5241.05×
Colorado6,3301.12×
Indiana5,6130.86×
Connecticut5,5671.55×
Wisconsin5,5201.02×
South Carolina4,7920.89×
Minnesota4,7900.93×
Alabama4,7140.94×
Missouri4,5910.8×
Kentucky3,9490.88×
Nevada3,7711.09×
Utah3,7091.16×
Oregon3,6270.88×
Oklahoma3,5730.9×
Louisiana3,5500.77×
Arkansas2,6720.91×
Iowa2,5050.85×
Kansas2,1820.77×
Mississippi2,0890.71×
Idaho1,9071.06×
New Hampshire1,6291.15×
Hawaii1,5020.98×
Maine1,3631.06×
New Mexico1,2260.68×
West Virginia1,1430.68×
Nebraska1,1170.62×
Delaware1,0101.02×
Washington, District of Columbia9950.92×
Rhode Island9270.81×
Alaska7671×
Montana5640.57×
South Dakota5000.6×
Vermont4900.78×
North Dakota4500.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sparkler audience
BrandAffinityCategory
Petfinder42.42×Pets & Animals
Capital One12.36×Business & Career
Google Maps10.71×Internet & Social Media
Banfield Pet Hospital87.17×Health
Indeed.com8.82×Business & Career
AccuWeather13.33×Home & Garden
Autism Awareness19.03×Health
Khan Academy15.81×Business & Career
Diabetes mellitus awareness12.48×Health
Kendra Scott19.11×Fashion & Accessoires
CarGurus10.35×Cars & Mobility
Enterprise Rent-A-Car10.63×Cars & Mobility
DeviantArt11.81×Internet & Social Media
Diane Keaton10×Movies & TV
Circle K11.03×Shopping
Beetlejuice7.42×Movies & TV
Google News8.88×News
Catherine Zeta-Jones16.49×Movies & TV
Billy Bob Thornton12.38×Movies & TV
Microblogging12.67×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sparkler audience
TraitClusterScore
Design AffinityPREMIUM1.74
IndulgenceJOY1.72
Pet OwnershipJOY1.47
ExtroversionTHRILL1.36
CreativityOPEN1.33
TravellingTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Sparkler
CountryShare
United States43.1%
Japan13.4%
United Kingdom6.0%

See Sparkler audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Sparkler have in United States?

Sparkler has an estimated audience of 358,209 people in United States, concentrated in California and Texas.

What is the gender split and age of Sparkler fans?

78.1% of Sparkler fans are female, 21.9% are male, with an average age of 41.3 years.

Which brands do Sparkler fans like most?

Sparkler fans show strongest brand affinity for Petfinder (42.42×), Capital One (12.36×), and Google Maps (10.71×) over the country average.

Where do Sparkler fans live in United States?

Sparkler fans in United States are most concentrated in California (reach 69,866), Texas (reach 42,289), and New York (reach 28,564). These three regions account for the largest share of the active audience.

What other brands do Sparkler fans also like?

Beyond Sparkler itself, the audience over-indexes on Capital One (12.36×), Google Maps (10.71×), Banfield Pet Hospital (87.17×), and Indeed.com (8.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sparkler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.