GoodNites Audience in United States
GoodNites has an estimated audience of 309,969 people in United States. 60.0% are female, 40.0% are male, average age 40.5. Top regions: California, Texas, Florida.
The average GoodNites fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the GoodNites audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
Category: Kids & Family · Type: Brand
Demographics of GoodNites fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 40.5 |
| Estimated audience size | 309,969 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 27,570 | 0.81× |
| Texas | 25,375 | 0.95× |
| Florida | 18,673 | 0.89× |
| New York | 17,494 | 1.01× |
| Minnesota | 15,393 | 3.47× |
| Illinois | 12,428 | 1.2× |
| Pennsylvania | 10,059 | 0.96× |
| Georgia | 9,960 | 1.04× |
| Ohio | 9,673 | 1.01× |
| Michigan | 8,630 | 1.06× |
| North Carolina | 8,478 | 0.91× |
| Washington | 7,778 | 1.25× |
| Massachusetts | 7,106 | 1.16× |
| Virginia | 6,857 | 0.91× |
| New Jersey | 6,120 | 0.78× |
| Wisconsin | 5,905 | 1.27× |
| Indiana | 5,732 | 1.01× |
| Tennessee | 5,719 | 0.92× |
| Colorado | 4,996 | 1.02× |
| Missouri | 4,887 | 0.98× |
| Arizona | 4,612 | 0.73× |
| Maryland | 4,276 | 0.8× |
| South Carolina | 4,270 | 0.92× |
| Oregon | 4,048 | 1.14× |
| Oklahoma | 3,630 | 1.05× |
| Alabama | 3,626 | 0.84× |
| Kentucky | 3,597 | 0.93× |
| Louisiana | 3,199 | 0.8× |
| Iowa | 3,025 | 1.18× |
| Utah | 2,821 | 1.02× |
| Connecticut | 2,624 | 0.84× |
| New Mexico | 2,230 | 1.43× |
| Arkansas | 2,191 | 0.86× |
| Kansas | 2,124 | 0.87× |
| Nevada | 1,955 | 0.65× |
| Hawaii | 1,838 | 1.38× |
| Nebraska | 1,836 | 1.18× |
| Mississippi | 1,683 | 0.66× |
| West Virginia | 1,317 | 0.91× |
| Idaho | 1,283 | 0.83× |
| Maine | 1,105 | 0.99× |
| South Dakota | 1,028 | 1.44× |
| New Hampshire | 987 | 0.81× |
| Rhode Island | 934 | 0.95× |
| North Dakota | 681 | 1.07× |
| Montana | 563 | 0.65× |
| Washington, District of Columbia | 530 | 0.57× |
| Vermont | 525 | 0.96× |
| Delaware | 461 | 0.54× |
| Alaska | 382 | 0.58× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.54 |
| Family Orientation | CONSERVATISM | 1.51 |
| Pet Ownership | JOY | 1.47 |
| Design Affinity | PREMIUM | 1.42 |
| Indulgence | JOY | 1.31 |
| Convenience Orientation | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.0% |
| Canada | 9.2% |
| United Kingdom | 7.6% |
See GoodNites audiences in other countries
More Kids & Family audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for GoodNites. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.