Rascasse Audience Intelligence

Fancy Feast Target Market in United States

A data profile of the people who buy, follow and care about Fancy Feast in United States — modelled from more than twelve digital signal sources. Fancy Feast has an estimated audience of 1,376,079 people in United States.

#7among Pet shop in United States#1931among Brand in United States#329in Shopping

The average Fancy Feast fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dog agility, Pet sitting, Khan Academy, with strongest over-indexing on Dog agility (24.74× the country average).

Demographically, the Fancy Feast audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fancy Feast fan in United States is more female, around 39.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Dog agility.

Category: Shopping · Type: Brand · Subtype: Pet shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fancy Feast profile in United States.

Audience size
1.4M
in United States
Gender
62.4%♀
37.6% male
Age
39.2
average years
Country rank
#18922
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fancy Feast

62.4% are female, 37.6% are male, average age 39.2.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Fancy Feast audience in United States
MetricValue
Female62.4%
Male37.6%
Average age39.2
Estimated audience size1,376,079
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Fancy Feast audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3919%
40-4918%
50+22%
Fig. 04

Worldwide distribution

78.5%

of the worldwide Fancy Feast audience comes from United States.

Worldwide audience distribution share by country for Fancy Feast
CountryShare
United States78.5%
Australia7.3%
Canada6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fancy Feast audience in United States is strongest.

Fig. 05

Top regions by affinity

Fancy Feast customers by region in United States
#RegionReachAffinity×
01New York~100K1.38×
02Massachusetts~40K1.35×
03Connecticut~20K1.34×
04Rhode Island~6K1.32×
05Pennsylvania~60K1.31×
06New Jersey~40K1.25×
07California~200K1.22×
08Illinois~60K1.20×
09Maryland~30K1.19×
10Maine~6K1.19×
11Oregon~20K1.18×
12New Hampshire~6K1.15×
13Washington~30K1.14×
14Vermont~3K1.13×
15Virginia~40K1.12×
16Wisconsin~20K1.12×
17Minnesota~20K1.12×
18Ohio~50K1.10×
19Florida~100K1.08×
20Michigan~40K1.06×
21Indiana~30K1.05×
22North Carolina~40K1.03×
23West Virginia~7K1.03×
24Missouri~20K1.01×
25Delaware~4K1.01×
26Georgia~40K0.97×
27Tennessee~30K0.97×
28Kentucky~20K0.96×
29Nevada~10K0.96×
30Colorado~20K0.95×
31Texas~100K0.93×
32Iowa~10K0.93×
33Arizona~30K0.92×
34Nebraska~6K0.92×
35Kansas~10K0.91×
36North Dakota~3K0.91×
37South Carolina~20K0.90×
38New Mexico~6K0.89×
39South Dakota~3K0.89×
40Alaska~3K0.89×
41Idaho~6K0.88×
42Hawaii~5K0.88×
43Oklahoma~10K0.87×
44Montana~3K0.87×
45Arkansas~10K0.85×
46Washington, District of Columbia~4K0.85×
47Alabama~20K0.84×
48Louisiana~10K0.81×
49Utah~10K0.80×
50Mississippi~8K0.74×
Fig. 06

Affinity by region

Affinity by region — Fancy Feast, United States
0.74×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fancy Feast audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fancy Feast audience
#·InterestCategoryAffinity×
01Dog agilityPets & Animals24.74×
02Pet sittingPets & Animals13.29×
03Cumberland FarmsShopping12.95×
04Once Upon a Time (TV series)Movies & TV12.03×
05This Is Us (TV series)Movies & TV9.93×
06Khan AcademyBusiness & Career9.29×
07Pet Supplies PlusShopping9.26×
08PetSmartShopping7.38×
09QVCMovies & TV6.63×
10Weather forecastingHome & Garden5.46×
11FedExBusiness & Career4.84×
12Discount storesShopping3.99×
13Pizza HutFood & Beverages3.95×
14SubwayFood & Beverages3.54×
15McDonald'sFood & Beverages3.34×
16Domino's PizzaFood & Beverages3.31×
17Mortgage loansBusiness & Career3.07×
18Shopping mallsShopping2.99×
19PinterestInternet & Social Media2.79×
20StarbucksFood & Beverages2.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fancy Feast audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fancy Feast audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.32×
Family OrientationCONSERVATISM2.10×
Pet OwnershipJOY1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fancy Feast audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Healthy LifestyleBALANCE0.87×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fancy Feast's target market in United States?

Fancy Feast's target market in United States covers an estimated 1,376,079 people, concentrated in California and Texas.

02

What is the gender split and age of Fancy Feast customers?

62.4% of the Fancy Feast audience are female, 37.6% are male, with an average age of 39.2 years.

03

Which brands do Fancy Feast fans like most?

Fancy Feast fans show strongest brand affinity for Dog agility (24.74×), Pet sitting (13.29×), and Khan Academy (9.29×) over the country average.

04

Where do Fancy Feast fans live in United States?

Fancy Feast fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Fancy Feast fans also like?

Beyond Fancy Feast itself, the audience over-indexes on Pet sitting (13.29×), Khan Academy (9.29×), Pizza Hut (3.95×), and QVC (6.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Fancy Feast audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fancy Feast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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