Fancy Feast Audience in United States

Fancy Feast logo

Fancy Feast has an estimated audience of 1,379,213 people in United States. 62.4% are female, 37.6% are male, average age 39.2. Top regions: California, Texas, New York. Top brand affinities: Bugoy Cariño, Product design, Elsword, Sinaloa, Google Home.

The average Fancy Feast fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bugoy Cariño, Product design, Elsword, with strongest over-indexing on Bugoy Cariño (100× the country average). Demographically, the Fancy Feast audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Pet shop

Demographics of Fancy Feast fans

Demographic split for Fancy Feast audience in United States
MetricValue
Female62.4%
Male37.6%
Average age39.2
Estimated audience size1,379,213

Audience persona

The typical Fancy Feast fan in United States is more female, around 39.2 years old, with strong Pet Ownership tendencies and a notable affinity for Bugoy Cariño.

Top regions in United States

Top regions ranked by reach for Fancy Feast in United States
RegionReachAffinity
California191,9921.27×
Texas113,7790.96×
New York111,6161.45×
Florida100,8581.08×
Pennsylvania64,4721.39×
Illinois58,1411.27×
Ohio49,2801.16×
New Jersey46,1151.31×
North Carolina44,7271.08×
Georgia41,4480.98×
Michigan40,6231.13×
Virginia39,0771.16×
Massachusetts37,6411.39×
Washington33,1231.2×
Maryland28,9911.22×
Tennessee27,4010.99×
Indiana27,0441.07×
Arizona24,9520.89×
Wisconsin23,8121.15×
Missouri22,7381.02×
Minnesota22,3231.13×
Colorado20,1790.93×
Oregon20,0711.27×
Connecticut19,7101.42×
South Carolina18,2280.88×
Kentucky16,6670.96×
Alabama15,0380.78×
Louisiana13,4100.75×
Oklahoma12,7210.83×
Nevada12,4660.93×
Iowa10,5350.93×
Kansas9,0800.84×
Arkansas8,7760.77×
Utah8,6890.7×
New Hampshire6,3601.17×
Maine6,3111.28×
Rhode Island6,2571.43×
West Virginia5,9710.93×
Mississippi5,9100.52×
Nebraska5,8750.85×
New Mexico5,6110.81×
Idaho5,4470.79×
Hawaii4,8180.81×
Delaware3,3200.87×
Vermont3,0201.25×
Washington, District of Columbia2,9590.71×
Montana2,6600.7×
North Dakota2,1310.75×
South Dakota1,9380.61×
Alaska1,8890.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fancy Feast audience
BrandAffinityCategory
Bugoy Cariño100×Movies & TV
Product design2.2×Business & Career
Elsword16.64×Games
Sinaloa2.77×Travel & Leisure
Google Home4.71×Technology & Electronics
Goop3.71×Internet & Social Media
UK garage3.6×Music & Radio
Hibachi5.09×Food & Beverages
Haarlem33.2×Travel & Leisure
Historic site2.42×Arts & Culture
Voter registration2.68×Politics & Society
Governor of Michigan4.1×Politics & Society
Vocal harmony2.5×Music & Radio
Grinch2.12×Movies & TV
Ashes to Ashes (TV series)17.93×Movies & TV
Mothercare1.64×Kids & Family
Fairy godmother3.61×Literature
Monogram1.76×Home & Garden
Halsey, Oregon3.78×Travel & Leisure
Home staging2.29×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fancy Feast audience
TraitClusterScore
Pet OwnershipJOY1.81
Luxury OrientationPREMIUM1.81
Risk AppetiteTHRILL1.44
SustainabilityBALANCE1.42
Career OrientationPOWER1.39
ExtroversionTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Fancy Feast
CountryShare
United States78.8%
Australia7.2%
Canada6.8%

See Fancy Feast audiences in other countries

More Pet shop audiences in United States

Frequently asked questions

How many fans does Fancy Feast have in United States?

Fancy Feast has an estimated audience of 1,379,213 people in United States, concentrated in California and Texas.

What is the gender split and age of Fancy Feast fans?

62.4% of Fancy Feast fans are female, 37.6% are male, with an average age of 39.2 years.

Which brands do Fancy Feast fans like most?

Fancy Feast fans show strongest brand affinity for Bugoy Cariño (100×), Product design (2.2×), and Elsword (16.64×) over the country average.

Where do Fancy Feast fans live in United States?

Fancy Feast fans in United States are most concentrated in California (reach 191,992), Texas (reach 113,779), and New York (reach 111,616). These three regions account for the largest share of the active audience.

What other brands do Fancy Feast fans also like?

Beyond Fancy Feast itself, the audience over-indexes on Product design (2.2×), Elsword (16.64×), Sinaloa (2.77×), and Google Home (4.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fancy Feast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.