Cockatoo Audience in United States
Cockatoo has an estimated audience of 771,516 people in United States. 69.7% are female, 30.3% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Charlie Puth, The Wild, Cat tree, Kia Sportage, Petco.
The average Cockatoo fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Charlie Puth, The Wild, Cat tree, with strongest over-indexing on Charlie Puth (20× the country average). Demographically, the Cockatoo audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Cockatoo fans
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 41.4 |
| Estimated audience size | 771,516 |
Audience persona
The typical Cockatoo fan in United States is more female, around 41.4 years old, with strong Pet Ownership tendencies and a notable affinity for Charlie Puth.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 106,643 | 1.26× |
| Texas | 74,710 | 1.13× |
| Florida | 59,532 | 1.14× |
| New York | 41,816 | 0.97× |
| Pennsylvania | 28,167 | 1.08× |
| Illinois | 26,050 | 1.01× |
| Ohio | 24,326 | 1.02× |
| North Carolina | 24,009 | 1.03× |
| Georgia | 22,574 | 0.95× |
| Michigan | 19,879 | 0.99× |
| Virginia | 19,198 | 1.02× |
| New Jersey | 18,070 | 0.92× |
| Washington | 17,069 | 1.1× |
| Tennessee | 16,675 | 1.08× |
| Arizona | 16,223 | 1.03× |
| Indiana | 14,450 | 1.03× |
| Massachusetts | 14,397 | 0.95× |
| Missouri | 12,530 | 1.01× |
| Colorado | 11,716 | 0.96× |
| Maryland | 11,668 | 0.88× |
| South Carolina | 11,267 | 0.97× |
| Kentucky | 11,113 | 1.15× |
| Wisconsin | 10,683 | 0.92× |
| Louisiana | 10,577 | 1.06× |
| Minnesota | 9,682 | 0.88× |
| Oregon | 9,576 | 1.08× |
| Oklahoma | 9,570 | 1.12× |
| Alabama | 9,116 | 0.85× |
| Utah | 8,281 | 1.2× |
| Nevada | 7,857 | 1.05× |
| Connecticut | 7,179 | 0.93× |
| Arkansas | 6,693 | 1.05× |
| Kansas | 6,283 | 1.03× |
| Iowa | 6,017 | 0.95× |
| Mississippi | 5,816 | 0.91× |
| Idaho | 4,299 | 1.11× |
| New Mexico | 4,184 | 1.08× |
| West Virginia | 4,050 | 1.13× |
| Nebraska | 3,874 | 1× |
| Hawaii | 3,759 | 1.13× |
| New Hampshire | 2,972 | 0.98× |
| Maine | 2,868 | 1.04× |
| Rhode Island | 2,296 | 0.93× |
| Montana | 1,930 | 0.9× |
| Washington, District of Columbia | 1,818 | 0.78× |
| South Dakota | 1,759 | 0.99× |
| Delaware | 1,615 | 0.76× |
| Alaska | 1,500 | 0.91× |
| North Dakota | 1,282 | 0.81× |
| Vermont | 1,101 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Charlie Puth | 20× | Music & Radio |
| The Wild | 25× | Movies & TV |
| Cat tree | 25× | Pets & Animals |
| Kia Sportage | 13.15× | Cars & Mobility |
| Petco | 3.07× | Shopping |
| Hobby Lobby | 2.17× | Home & Garden |
| PSV Eindhoven | 20× | Sports |
| Do it yourself (DIY) | 1.66× | Home & Garden |
| Lauren Cohan | 11.5× | Movies & TV |
| Aldi | 1.83× | Shopping |
| Pet store | 2.5× | Pets & Animals |
| Michael Fassbender | 8.66× | Movies & TV |
| Dollar General | 1.72× | Shopping |
| Harry Potter | 1.57× | Movies & TV |
| Pet food | 2× | Pets & Animals |
| Daniel Day-Lewis | 6.86× | Movies & TV |
| Dog harness | 2.48× | Pets & Animals |
| United States Postal Service | 1.69× | Business & Career |
| Best Buy | 1.63× | Shopping |
| Texas Roadhouse | 1.6× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.73 |
| Extroversion | THRILL | 1.55 |
| LGBTQ+ Identity | OPEN | 1.51 |
| Patriotism | CONSERVATISM | 1.5 |
| Community Orientation | OPEN | 1.49 |
| DIY Mentality | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.9% |
| Italy | 14.4% |
| Australia | 9.9% |
See Cockatoo audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Cockatoo have in United States?
Cockatoo has an estimated audience of 771,516 people in United States, concentrated in California and Texas.
What is the gender split and age of Cockatoo fans?
69.7% of Cockatoo fans are female, 30.3% are male, with an average age of 41.4 years.
Which brands do Cockatoo fans like most?
Cockatoo fans show strongest brand affinity for Charlie Puth (20×), The Wild (25×), and Cat tree (25×) over the country average.
Where do Cockatoo fans live in United States?
Cockatoo fans in United States are most concentrated in California (reach 106,643), Texas (reach 74,710), and Florida (reach 59,532). These three regions account for the largest share of the active audience.
What other brands do Cockatoo fans also like?
Beyond Cockatoo itself, the audience over-indexes on The Wild (25×), Cat tree (25×), Kia Sportage (13.15×), and Petco (3.07×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Cockatoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.