Raised-bed gardening Audience in United States
Raised-bed gardening has an estimated audience of 861,217 people in United States. 65.9% are female, 34.1% are male, average age 47.8. Top brand affinities: Husqvarna, PSV Eindhoven, Hardware store, Menards, Lowe's.
Top brand affinities include Husqvarna, PSV Eindhoven, Hardware store, with strongest over-indexing on Husqvarna (60.78× the country average). Demographically, the Raised-bed gardening audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality.
Category: Home & Garden · Type: Topic
Demographics of Raised-bed gardening fans
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 47.8 |
| Estimated audience size | 861,217 |
Audience persona
The typical Raised-bed gardening fan in United States is more female, around 47.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Husqvarna.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Husqvarna | 60.78× | Home & Garden |
| PSV Eindhoven | 40.26× | Sports |
| Hardware store | 6.01× | Home & Garden |
| Menards | 4.44× | Home & Garden |
| Lowe's | 2.94× | Shopping |
| Dollar General | 2.18× | Shopping |
| Sustainable energy | 3.85× | Home & Garden |
| Garden centre | 6.11× | Home & Garden |
| Organic farming | 2.86× | Food & Beverages |
| 1.66× | Internet & Social Media | |
| Real property | 2.64× | Home & Garden |
| Made in USA | 2.81× | Business & Career |
| Renewable energy | 2.9× | Business & Career |
| Ace Hardware | 2.45× | Home & Garden |
| Urban Gardening | 49.39× | Home & Garden |
| J. C. Penney | 2.29× | Shopping |
| Texas Roadhouse | 1.75× | Food & Beverages |
| Kitchen garden | 11.22× | Home & Garden |
| Organic food | 1.83× | Food & Beverages |
| IKEA | 1.83× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 6.99 |
| DIY Mentality | THRILL | 2.82 |
| Sustainability | BALANCE | 2.02 |
| Family Orientation | CONSERVATISM | 1.62 |
| Pet Ownership | JOY | 1.5 |
| Indulgence | JOY | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.2% |
| United Kingdom | 11.9% |
| Germany | 11.8% |
See Raised-bed gardening audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Raised-bed gardening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.