Caffè Americano Audience in United States

Caffè Americano logo

Caffè Americano has an estimated audience of 933,572 people in United States. 62.0% are female, 38.0% are male, average age 33.9. Top regions: California, Texas, Florida. Top brand affinities: Arabic coffee, Espresso machine, Ski mountaineering, Coffee lovers, Rhianna (singer).

The average Caffè Americano fan in United States is 33.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Arabic coffee, Espresso machine, Ski mountaineering, with strongest over-indexing on Arabic coffee (31.61× the country average). Demographically, the Caffè Americano audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Caffè Americano fans

Demographic split for Caffè Americano audience in United States
MetricValue
Female62.0%
Male38.0%
Average age33.9
Estimated audience size933,572

Audience persona

The typical Caffè Americano fan in United States is more female, around 33.9 years old, with strong Design Affinity tendencies and a notable affinity for Arabic coffee.

Top regions in United States

Top regions ranked by reach for Caffè Americano in United States
RegionReachAffinity
California118,8541.16×
Texas91,2111.14×
Florida66,6271.05×
New York59,5411.14×
Illinois31,3591.01×
Pennsylvania30,4320.97×
North Carolina29,0101.03×
Georgia27,2000.95×
Ohio26,3520.92×
New Jersey23,1520.98×
Michigan22,7990.93×
Tennessee22,7581.22×
Massachusetts20,8091.13×
Washington19,9861.07×
Virginia19,9840.88×
Arizona19,5781.03×
Indiana16,0910.94×
Colorado16,0501.09×
Missouri14,4810.96×
South Carolina13,3820.95×
Nevada13,1941.46×
Wisconsin13,0230.93×
Minnesota12,9070.96×
Maryland12,5600.78×
Louisiana12,0321×
Alabama11,8460.91×
Kentucky10,6430.91×
Oregon10,4380.98×
Connecticut10,0831.08×
Oklahoma9,5770.92×
Iowa7,4390.97×
Kansas7,4221.01×
Utah7,0120.84×
Arkansas6,9900.91×
Mississippi6,4440.84×
Hawaii5,5571.38×
Nebraska4,8121.03×
New Mexico3,9780.85×
Idaho3,9560.84×
Washington, District of Columbia3,8171.36×
Maine3,2510.97×
Alaska3,1011.55×
West Virginia3,0800.71×
New Hampshire3,0450.83×
Montana3,0451.18×
Rhode Island2,6290.88×
Delaware2,1150.82×
South Dakota1,9710.91×
North Dakota1,6150.84×
Vermont1,4020.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Caffè Americano audience
BrandAffinityCategory
Arabic coffee31.61×Food & Beverages
Espresso machine18.7×Home & Garden
Ski mountaineering11.51×Sports
Coffee lovers21.46×Food & Beverages
Rhianna (singer)9.49×Music & Radio
Government8.89×Politics & Society
Specialty coffee11.61×Food & Beverages
Latte art33.21×Food & Beverages
Figure skate29.67×Sports
Superman2.57×Movies & TV
Coffee roasting12.82×Food & Beverages
TikTok2.61×Internet & Social Media
Frappuccino12.92×Food & Beverages
Home Designing12.88×Home & Garden
Quinceañera (telenovela)6.59×Movies & TV
Costa Coffee32.35×Food & Beverages
Free shipping8.37×Shopping
Outdoor Photographer5.66×Arts & Culture
Anime convention4.45×Literature
Hair tutorials9.52×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Caffè Americano audience
TraitClusterScore
Design AffinityPREMIUM3.05
LGBTQ+ IdentityOPEN2.71
SustainabilityBALANCE2.56
Luxury OrientationPREMIUM2.56
IndulgenceJOY2.23
Pet OwnershipJOY2.1

Worldwide distribution

Worldwide audience distribution share by country for Caffè Americano
CountryShare
Japan21.7%
South Korea15.9%
United States7.0%

See Caffè Americano audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Caffè Americano have in United States?

Caffè Americano has an estimated audience of 933,572 people in United States, concentrated in California and Texas.

What is the gender split and age of Caffè Americano fans?

62.0% of Caffè Americano fans are female, 38.0% are male, with an average age of 33.9 years.

Which brands do Caffè Americano fans like most?

Caffè Americano fans show strongest brand affinity for Arabic coffee (31.61×), Espresso machine (18.7×), and Ski mountaineering (11.51×) over the country average.

Where do Caffè Americano fans live in United States?

Caffè Americano fans in United States are most concentrated in California (reach 118,854), Texas (reach 91,211), and Florida (reach 66,627). These three regions account for the largest share of the active audience.

What other brands do Caffè Americano fans also like?

Beyond Caffè Americano itself, the audience over-indexes on Espresso machine (18.7×), Ski mountaineering (11.51×), Coffee lovers (21.46×), and Rhianna (singer) (9.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Caffè Americano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.