Rascasse Audience Intelligence

Latte art Audience in United States

Name: Latte art — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Latte art in United States — modelled from more than twelve digital signal sources. Latte art has an estimated audience of 862,701 people in United States.

#9225among Topic in United States #1453in Food & Beverages

The average Latte art fan in United States is 31.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Costa Coffee, Arabic coffee, Nescafé, with strongest over-indexing on Costa Coffee (170.85× the country average).

Demographically, the Latte art audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Latte art fan in United States is more female, around 31.5 years old, with strong Design Affinity tendencies and a notable affinity for Costa Coffee.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Latte art profile in United States.

Audience size

863K

in United States

Gender

60.0%♀

40.0% male

Age

31.5

average years

Country rank

#26111

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Latte art fans

60.0% are female, 40.0% are male, average age 31.5.

Fig. 02

Gender split

60.0%

Female

40.0%

Male

Demographic split for Latte art audience in United States
Metric	Value
Female	60.0%
Male	40.0%
Average age	31.5
Estimated audience size	862,701

Fig. 03

Age distribution

Age distribution of the Latte art audience in United States
Age bracket	Share	%
16-19		38%
20-29		25%
30-39		17%
40-49		13%
50+		7%

Fig. 04

Worldwide distribution

12.7%

of the worldwide Latte art audience comes from United States.

Worldwide audience distribution share by country for Latte art
Country	Share
Japan	31.7%
United States	12.7%
South Korea	5.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Latte art audience in United States is strongest.

Fig. 05

Top regions by affinity

Latte art fans by region: top regions in United States
#	Region	Reach	×
01	Washington	~30K	1.76×
02	California	~100K	1.56×
03	Oregon	~10K	1.48×
04	Colorado	~20K	1.33×
05	Hawaii	~5K	1.32×
06	Massachusetts	~20K	1.26×
07	New York	~60K	1.17×
08	Idaho	~5K	1.16×
09	Vermont	~2K	1.16×
10	Washington, District of Columbia	~3K	1.11×
11	Montana	~3K	1.11×
12	Minnesota	~10K	1.09×
13	Alaska	~2K	1.09×
14	Utah	~8K	1.08×
15	Virginia	~20K	1.06×
16	Illinois	~30K	1.02×
17	Connecticut	~9K	1.00×
18	New Hampshire	~3K	1.00×
19	Rhode Island	~3K	0.99×
20	North Carolina	~30K	0.97×
21	Maine	~3K	0.97×
22	Texas	~70K	0.96×
23	New Jersey	~20K	0.96×
24	Wisconsin	~10K	0.96×
25	New Mexico	~4K	0.96×
26	Michigan	~20K	0.95×
27	Maryland	~10K	0.95×
28	Nevada	~8K	0.95×
29	Kansas	~6K	0.95×
30	Arizona	~20K	0.94×
31	North Dakota	~2K	0.94×
32	Pennsylvania	~30K	0.92×
33	Georgia	~20K	0.92×
34	Tennessee	~20K	0.92×
35	Indiana	~10K	0.91×
36	Missouri	~10K	0.91×
37	South Dakota	~2K	0.91×
38	Ohio	~20K	0.90×
39	Nebraska	~4K	0.90×
40	West Virginia	~4K	0.90×
41	Oklahoma	~9K	0.89×
42	Arkansas	~6K	0.87×
43	Iowa	~6K	0.87×
44	Delaware	~2K	0.87×
45	Florida	~50K	0.85×
46	South Carolina	~10K	0.85×
47	Kentucky	~9K	0.84×
48	Mississippi	~6K	0.78×
49	Louisiana	~8K	0.76×
50	Alabama	~9K	0.75×

Affinity by region — Latte art, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Latte art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Latte art audience
#	Interest	Category	×
01	Costa Coffee	Food & Beverages	170.85×
02	Arabic coffee	Food & Beverages	76.17×
03	Nescafé	Food & Beverages	57.84×
04	Caffè Americano	Food & Beverages	33.21×
05	Illy	Food & Beverages	30.00×
06	Cultural tourism	Travel & Leisure	20.78×
07	Columbo	Movies & TV	20.00×
08	Frappuccino	Food & Beverages	14.55×
09	Wegmans	Shopping	10.18×
10	Coffee roasting	Food & Beverages	9.85×
11	Espresso	Food & Beverages	8.66×
12	Specialty coffee	Food & Beverages	8.22×
13	Cappuccino	Food & Beverages	6.16×
14	Tim Horton	Sports	5.24×
15	Krispy Kreme	Food & Beverages	4.36×
16	Italian cuisine	Food & Beverages	3.98×
17	Trader Joe's	Shopping	2.85×
18	J. C. Penney	Shopping	2.84×
19	Do it yourself (DIY)	Home & Garden	2.02×
20	Superman	Movies & TV	1.55×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Latte art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Latte art audience · What stands out
Trait	Cluster	Score
Design Affinity	PREMIUM	2.15×
Indulgence	JOY	2.12×
Price Sensitivity	PREMIUM	2.12×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Latte art audience · Rather not
Trait	Cluster	Score
Need for Security	CONSERVATISM	0.70×
Family Orientation	CONSERVATISM	0.72×
Convenience Orientation	PREMIUM	0.72×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Latte art have in United States?

Latte art has an estimated audience of 862,701 people in United States, concentrated in California and Texas.

What is the gender split and age of Latte art fans?

60.0% of Latte art fans are female, 40.0% are male, with an average age of 31.5 years.

Which brands do Latte art fans like most?

Latte art fans show strongest brand affinity for Costa Coffee (170.85×), Arabic coffee (76.17×), and Nescafé (57.84×) over the country average.

Where do Latte art fans live in United States?

Latte art fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

What other brands do Latte art fans also like?

Beyond Latte art itself, the audience over-indexes on Arabic coffee (76.17×), Nescafé (57.84×), Wegmans (10.18×), and Espresso (8.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Latte art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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