Bialetti Audience in Germany
Bialetti has an estimated audience of 634,766 people in Germany. 57.3% are female, 42.7% are male, average age 41.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Corfu (regional unit), Regional styles of Mexican music, Mothercare, Goop, Škoda Kodiaq.
The average Bialetti fan in Germany is 41.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Corfu (regional unit), Regional styles of Mexican music, Mothercare, with strongest over-indexing on Corfu (regional unit) (6.31× the country average). Demographically, the Bialetti audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Bialetti fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 41.3 |
| Estimated audience size | 634,766 |
Audience persona
The typical Bialetti fan in Germany is more female, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for Corfu (regional unit).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 181,665 | 1.78× |
| Nordrhein-Westfalen | 147,070 | 1.06× |
| Baden-Württemberg | 120,767 | 1.39× |
| Hessen | 64,729 | 1.34× |
| Niedersachsen | 47,836 | 0.78× |
| Berlin | 45,121 | 1.59× |
| Sachsen | 30,685 | 0.98× |
| Rheinland-Pfalz | 28,593 | 0.9× |
| Hamburg | 21,009 | 1.46× |
| Schleswig-Holstein | 17,559 | 0.77× |
| Brandenburg | 12,106 | 0.61× |
| Thüringen | 10,508 | 0.65× |
| Sachsen-Anhalt | 8,413 | 0.51× |
| Mecklenburg-Vorpommern | 6,542 | 0.54× |
| Saarland | 6,320 | 0.81× |
| Bremen | 4,521 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corfu (regional unit) | 6.31× | Travel & Leisure |
| Regional styles of Mexican music | 9.26× | Music & Radio |
| Mothercare | 2.05× | Kids & Family |
| Goop | 7.15× | Internet & Social Media |
| Škoda Kodiaq | 1.62× | Cars & Mobility |
| Klezmer | 11.99× | Music & Radio |
| Natural rubber | 1.6× | Cars & Mobility |
| Loincloth | 1.93× | Fashion & Accessoires |
| Bank account | 1.93× | Business & Career |
| Hector (musician) | 4.92× | Music & Radio |
| Eco Friendly Living | 2.17× | Home & Garden |
| Isha Yoga | 5.39× | Sports |
| Sixx | 1.71× | Movies & TV |
| Figure painting (hobby) | 2.05× | Arts & Culture |
| Video izle | 1.68× | |
| Cachorro | 1.7× | Pets & Animals |
| Jayson Tatum | 3.3× | Sports |
| Eurotunnel | 2.36× | Cars & Mobility |
| Janitor | 2.67× | Home & Garden |
| The Hunt (2012 film) | 1.89× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.23 |
| Design Affinity | PREMIUM | 1.82 |
| DIY Mentality | THRILL | 1.6 |
| Indulgence | JOY | 1.56 |
| Sustainability | BALANCE | 1.55 |
| Healthy Lifestyle | BALANCE | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 39.5% |
| Germany | 15.6% |
| United States | 4.9% |
See Bialetti audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Bialetti have in Germany?
Bialetti has an estimated audience of 634,766 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Bialetti fans?
57.3% of Bialetti fans are female, 42.7% are male, with an average age of 41.3 years.
Which brands do Bialetti fans like most?
Bialetti fans show strongest brand affinity for Corfu (regional unit) (6.31×), Regional styles of Mexican music (9.26×), and Mothercare (2.05×) over the country average.
Where do Bialetti fans live in Germany?
Bialetti fans in Germany are most concentrated in Bayern (reach 181,665), Nordrhein-Westfalen (reach 147,070), and Baden-Württemberg (reach 120,767). These three regions account for the largest share of the active audience.
What other brands do Bialetti fans also like?
Beyond Bialetti itself, the audience over-indexes on Regional styles of Mexican music (9.26×), Mothercare (2.05×), Goop (7.15×), and Škoda Kodiaq (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bialetti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.