Rascasse Audience Intelligence

Bialetti Target Market in Germany

A data profile of the people who buy, follow and care about Bialetti in Germany — modelled from more than twelve digital signal sources. Bialetti has an estimated audience of 671,571 people in Germany.

#1202among Brand in Germany#554in Home & Garden

The average Bialetti fan in Germany is 42.1 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Lavazza, Specialty coffee, Arabic coffee, with strongest over-indexing on Lavazza (24.06× the country average).

Demographically, the Bialetti audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bialetti fan in Germany is more female, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Lavazza.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bialetti profile in Germany.

Audience size
672K
in Germany
Gender
55.1%♀
44.9% male
Age
42.1
average years
Country rank
#9164
Brand in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bialetti

55.1% are female, 44.9% are male, average age 42.1.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Bialetti audience in Germany
MetricValue
Female55.1%
Male44.9%
Average age42.1
Estimated audience size671,571
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Bialetti audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3922%
40-4927%
50+22%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Bialetti audience comes from Germany.

Worldwide audience distribution share by country for Bialetti
CountryShare
Italy38.3%
Germany16.0%
United States4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bialetti audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bialetti customers by region in Germany
#RegionReachAffinity×
01Bayern~200K1.69×
02Berlin~40K1.49×
03Hamburg~20K1.44×
04Baden-Württemberg~100K1.35×
05Hessen~60K1.28×
06Nordrhein-Westfalen~200K1.06×
07Sachsen~30K1.01×
08Rheinland-Pfalz~30K0.90×
09Saarland~7K0.88×
10Bremen~5K0.88×
11Niedersachsen~50K0.79×
12Schleswig-Holstein~20K0.78×
13Thüringen~10K0.73×
14Brandenburg~10K0.67×
15Mecklenburg-Vorpommern~8K0.62×
16Sachsen-Anhalt~10K0.57×
Fig. 06

Affinity by region

Affinity by region — Bialetti, Germany
0.57×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bialetti audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bialetti audience
#·InterestCategoryAffinity×
01LavazzaFood & Beverages24.06×
02Specialty coffeeFood & Beverages15.73×
03Costa CoffeeFood & Beverages12.75×
04Arabic coffeeFood & Beverages11.36×
05MocaccinoFood & Beverages9.61×
06OttolenghiFood & Beverages9.53×
07Instant coffeeFood & Beverages9.16×
08DallmayrFood & Beverages7.43×
09Courteney CoxMovies & TV6.97×
10George ClooneyMovies & TV5.96×
11NespressoFood & Beverages5.15×
12EspressoFood & Beverages4.78×
13Espresso machineHome & Garden4.43×
14Bedroom furnitureHome & Garden3.31×
15StarbucksFood & Beverages3.04×
16CHECK24Business & Career2.31×
17SparkasseBusiness & Career2.11×
18Aral AGCars & Mobility1.99×
19Google MapsInternet & Social Media1.76×
20Netto Marken-DiscountShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bialetti audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bialetti audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.31×
Design AffinityPREMIUM1.54×
IndulgenceJOY1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bialetti audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.94×
Social Media UsageJOY0.95×
Sports ActivityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bialetti's target market in Germany?

Bialetti's target market in Germany covers an estimated 671,571 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Bialetti customers?

55.1% of the Bialetti audience are female, 44.9% are male, with an average age of 42.1 years.

03

Which brands do Bialetti fans like most?

Bialetti fans show strongest brand affinity for Lavazza (24.06×), Specialty coffee (15.73×), and Arabic coffee (11.36×) over the country average.

04

Where do Bialetti fans live in Germany?

Bialetti fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bialetti fans also like?

Beyond Bialetti itself, the audience over-indexes on Specialty coffee (15.73×), Arabic coffee (11.36×), Espresso (4.78×), and George Clooney (5.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Bialetti audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bialetti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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