Rascasse Audience Intelligence

And just like that... Audience in Germany

Name: And just like that... — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about And just like that... in Germany — modelled from more than twelve digital signal sources. And just like that... has an estimated audience of 2,786,497 people in Germany.

#26among TV series in Germany #49among Movie / TV Show / Series in Germany #164in Movies & TV

The average And just like that... fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sex and the City, Sarah Jessica Parker, Meryl Streep, with strongest over-indexing on Sex and the City (88.09× the country average).

Demographically, the And just like that... audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical And just like that... fan in Germany is more female, around 35.9 years old, with strong Design Affinity tendencies and a notable affinity for Sex and the City.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the And just like that... profile in Germany.

Audience size

2.8M

in Germany

Gender

78.2%♀

21.8% male

Age

35.9

average years

Country rank

#2330

Movie / TV Show / Series in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of And just like that... viewers

78.2% are female, 21.8% are male, average age 35.9.

Fig. 02

Gender split

78.2%

Female

21.8%

Male

Demographic split for And just like that... audience in Germany
Metric	Value
Female	78.2%
Male	21.8%
Average age	35.9
Estimated audience size	2,786,497

Fig. 03

Age distribution

Age distribution of the And just like that... audience in Germany
Age bracket	Share	%
16-19		27%
20-29		23%
30-39		18%
40-49		20%
50+		12%

Fig. 04

Worldwide distribution

9.9%

of the worldwide And just like that... audience comes from Germany.

Worldwide audience distribution share by country for And just like that...
Country	Share
United States	42.9%
United Kingdom	10.4%
Germany	9.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the And just like that... audience in Germany is strongest.

Fig. 05

Top regions by affinity

And just like that... fans by region: top regions in Germany
#	Region	Reach	×
01	Berlin	~200K	1.22×
02	Hamburg	~100K	1.15×
03	Bayern	~600K	1.08×
04	Schleswig-Holstein	~100K	1.07×
05	Nordrhein-Westfalen	~800K	1.03×
06	Niedersachsen	~400K	1.00×
07	Brandenburg	~100K	1.00×
08	Rheinland-Pfalz	~200K	0.98×
09	Bremen	~30K	0.98×
10	Sachsen	~200K	0.97×
11	Sachsen-Anhalt	~90K	0.97×
12	Saarland	~40K	0.96×
13	Mecklenburg-Vorpommern	~70K	0.95×
14	Hessen	~300K	0.90×
15	Thüringen	~90K	0.90×
16	Baden-Württemberg	~500K	0.89×

Affinity by region — And just like that..., Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the And just like that... audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for And just like that... audience
#	Interest	Category	×
01	Sarah Jessica Parker	Movies & TV	116.51×
02	Charles Barkley	Sports	92.01×
03	Sex and the City	Movies & TV	88.09×
04	Meryl Streep	Movies & TV	41.68×
05	Charlie Parker	Music & Radio	29.21×
06	Travis Barker	Music & Radio	25.67×
07	Drew Barrymore	Movies & TV	18.42×
08	Michael Cera	Movies & TV	15.15×
09	Beverly Hills, 90210	Movies & TV	13.92×
10	Mytheresa.com	Shopping	7.78×
11	Malcolm in the Middle	Movies & TV	7.25×
12	Onet.pl	News	6.98×
13	Maison Margiela	Fashion & Accessoires	6.60×
14	Gossip Girl	Movies & TV	6.16×
15	Love & Sex	Kids & Family	5.81×
16	Daniel Craig	Movies & TV	5.39×
17	Wallet	Fashion & Accessoires	5.17×
18	Jennifer Aniston	Movies & TV	4.93×
19	Charlize Theron	Movies & TV	4.87×
20	Polo Ralph Lauren	Fashion & Accessoires	4.33×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the And just like that... audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by And just like that... audience · What stands out
Trait	Cluster	Score
Design Affinity	PREMIUM	1.70×
Quality Awareness	PREMIUM	1.54×
Indulgence	JOY	1.44×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by And just like that... audience · Rather not
Trait	Cluster	Score
Need for Security	CONSERVATISM	0.77×
DIY Mentality	THRILL	0.94×
Patriotism	CONSERVATISM	0.96×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does And just like that... have in Germany?

And just like that... has an estimated audience of 2,786,497 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of And just like that... viewers?

78.2% of And just like that... fans are female, 21.8% are male, with an average age of 35.9 years.

Which brands do And just like that... fans like most?

And just like that... fans show strongest brand affinity for Sex and the City (88.09×), Sarah Jessica Parker (116.51×), and Meryl Streep (41.68×) over the country average.

Where do And just like that... fans live in Germany?

And just like that... fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

What other brands do And just like that... fans also like?

Beyond And just like that... itself, the audience over-indexes on Sarah Jessica Parker (116.51×), Meryl Streep (41.68×), Charles Barkley (92.01×), and Drew Barrymore (18.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

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Game of Thrones (9,332,621)
Superman (9,212,267)
Motorcycles (7,358,776)
Succession (6,605,780)

See And just like that... audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for And just like that.... Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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