And just like that... Audience in Germany
And just like that... has an estimated audience of 658,974 people in Germany. 71.0% are female, 29.0% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sex and the City, Sarah Jessica Parker, Meryl Streep, Charles Barkley, Dakota Fanning.
The average And just like that... fan in Germany is 35.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sex and the City, Sarah Jessica Parker, Meryl Streep, with strongest over-indexing on Sex and the City (59.98× the country average). Demographically, the And just like that... audience skews more female with an average age of 35.3, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of And just like that... fans
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 35.3 |
| Estimated audience size | 658,974 |
Audience persona
The typical And just like that... fan in Germany is more female, around 35.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Sex and the City.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 151,261 | 1.05× |
| Bayern | 114,714 | 1.08× |
| Baden-Württemberg | 82,897 | 0.92× |
| Niedersachsen | 66,029 | 1.03× |
| Hessen | 45,490 | 0.91× |
| Berlin | 35,211 | 1.2× |
| Rheinland-Pfalz | 32,557 | 0.99× |
| Sachsen | 32,086 | 0.99× |
| Schleswig-Holstein | 25,588 | 1.08× |
| Brandenburg | 20,146 | 0.99× |
| Sachsen-Anhalt | 16,892 | 0.99× |
| Hamburg | 16,449 | 1.1× |
| Thüringen | 15,026 | 0.89× |
| Mecklenburg-Vorpommern | 11,737 | 0.93× |
| Saarland | 7,326 | 0.91× |
| Bremen | 5,300 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sex and the City | 59.98× | Movies & TV |
| Sarah Jessica Parker | 54.06× | Movies & TV |
| Meryl Streep | 32.9× | Movies & TV |
| Charles Barkley | 135× | Sports |
| Dakota Fanning | 18.09× | Movies & TV |
| Love & Sex | 7.44× | Kids & Family |
| Onet.pl | 8.5× | News |
| Gina Tricot | 7.92× | Fashion & Accessoires |
| Travis Barker | 24.3× | Music & Radio |
| Drew Barrymore | 10.78× | Movies & TV |
| One Tree Hill (TV series) | 12.48× | Movies & TV |
| Harry Potter | 1.83× | Movies & TV |
| Drop shipping | 3.19× | Shopping |
| Livemusic | 3.24× | Music & Radio |
| Spiegel Online | 2.11× | News |
| Mexican pop music | 21.71× | Music & Radio |
| Michael Cera | 12.01× | Movies & TV |
| Do it yourself (DIY) | 1.76× | Home & Garden |
| Tom Tailor | 4.35× | Fashion & Accessoires |
| Airbnb | 1.9× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.76 |
| Design Affinity | PREMIUM | 1.69 |
| Sustainability | BALANCE | 1.63 |
| Urban Lifestyle | OPEN | 1.44 |
| Creativity | OPEN | 1.42 |
| Tradition | CONSERVATISM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 8.2% |
| Germany | 8.0% |
See And just like that... audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Superman (10,006,308)
- Friends (9,772,934)
- Game of Thrones (9,464,046)
Frequently asked questions
How many fans does And just like that... have in Germany?
And just like that... has an estimated audience of 658,974 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of And just like that... fans?
71.0% of And just like that... fans are female, 29.0% are male, with an average age of 35.3 years.
Which brands do And just like that... fans like most?
And just like that... fans show strongest brand affinity for Sex and the City (59.98×), Sarah Jessica Parker (54.06×), and Meryl Streep (32.9×) over the country average.
Where do And just like that... fans live in Germany?
And just like that... fans in Germany are most concentrated in Nordrhein-Westfalen (reach 151,261), Bayern (reach 114,714), and Baden-Württemberg (reach 82,897). These three regions account for the largest share of the active audience.
What other brands do And just like that... fans also like?
Beyond And just like that... itself, the audience over-indexes on Sarah Jessica Parker (54.06×), Meryl Streep (32.9×), Charles Barkley (135×), and Dakota Fanning (18.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for And just like that.... Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.